Volume 14, Issue 10 (3-2018)                   cs 2018, 14(10): 21-34 | Back to browse issues page

XML Persian Abstract Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

karimi alvije M R, salmassi A, nasri M. شناسایی عوامل مرتبط با قصد خرید عینکهای آفتابی لوکس تقلبی از برندهای معتبر در شهر تهران. cs. 2018; 14 (10) :21-34
URL: http://cs.shahed.ac.ir/article-1-1165-en.html
asistant professor allame university , mr.karimi@atu.ac.ir
Abstract:   (247 Views)

As brand is one of the most valuable property for each company, we can conclude that when a brand get prominent in the market and gains success, it is probable to be counterfeited. This research aims at analyzing factors that drive consumers buying counterfeit of branded products consciously. Regarding mentioned and according to theoretical model 6 hypotheses were tested. This is an applied and surveying- descriptive research. Demographic society constitute branded counterfeit sunglasses end-users, which were sampled using clustering method. Questionnaire was used for data gathering and 384 were selected among 400 distributed in summer 2015. To evaluate hypothesis Pearson correlation test was used.

Results showed that there is a positive relation between brand personality, perceived product attributes ,perceived benefits, product involvement, perceived risk and branded counterfeit sunglasses purchase intention. And researchers suggested applied and research suggestion according to these results at the end of article.

Full-Text [PDF 536 kb]   (82 Downloads)    
Type of Study: Research | Subject: Special

Add your comments about this article : Your username or Email:
CAPTCHA code

Send email to the article author


© 2018 All Rights Reserved | Business Strategies

Designed & Developed by : Yektaweb