1-Rahnamay Roodposhti, F. (2007). Activity based costing/activity based management, Tehran: Termeh Publications.
2- Caputo, F., Masucci, A., & Napoli, L. (2018). Managing value co-creation in pharmacy. International Journal of Pharmaceutical and Healthcare Marketing. Vol. 12, No. 4, pp. 374-390.
3- Lambert, D. M. (2008). Supply chain management: processes, partnerships, performance. California:Supply Chain Management Inst.
4- Seyed Javadin, S. R., Arablavi Moghaddam, S. (2015). Fundamental issues in marketing. Tehran: Negah Danesh.
5- Skålén, P., Gummerus, J., Von Koskull, C., & Magnusson, P. R. (2015). Exploring value propositions and service innovation: a service-dominant logic study. Journal of the Academy of Marketing Science, Vol. 43, No. 2, pp. 137-158.
6- Martínez-Cañas, R., Ruiz-Palomino, P., Linuesa-Langreo, J., & Blázquez-Resino, J. J. (2016). Consumer participation in co-creation: an enlightening model of causes and effects based on ethical values and transcendent motives. Frontiers in psychology, Vol. 7, P. 793.
7- Zhang, X., & Chen, R. (2008). Examining the mechanism of the value co-creation with customers. International Journal of Production Economics, Vol. 116, No. 2, PP. 242-250.
8- Venkatesan, R. (2017), “Executing on a customer engagement strategy”, Journal of the Academy of Marketing Science, Vol. 45, No. 3, PP. 289-293.
9- Lusch, R. F., Vargo, S. L., & O’brien, M. (2007). Competing through service: Insights from service-dominant logic. Journal of retailing, Vol. 83, No. 1, PP. 5-18.
10- Akolk, N., Huang, Y., & Perrone, V. (2016). A holistic study of the factors influencing the co-creation process in the B2B market from two perspectives[dissertation],Lund University.
11- Payne, A. F., Storbacka, K., & Frow, P. (2008). Managing the co-creation of value. Journal of the Academy of Marketing Science, Vol. 36, No. 1, PP. 83–96.
12- Lin, C. C., Huang, Y. S., & Hsu, W. C. (2010, July). Involving customers in NPD process: A comparison of two telecommunication companies in Taiwan. In Picmet 2010 Technology Management for Global Economic Growth (pp. 1-7). IEEE.
13- Xu, H. (2018). Two Essays on Value Co-Creation,Doctor of Philosophy (PhD) [dissertation],Old Dominion University.
14- Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of marketing, Vol. 68, No 1, PP. 1-17.
15- Enz, M. G. (2009). Co-creation of value: Managing cross-functional interactions in buyer-supplier relationships [Doctoral dissertation],The Ohio State University.
16- Ballantyne D. and Varey R.J. (2008), The service-dominant logic and the future of marketing, Journal of the Academy of Marketing Science,Vol. 36, No. 1, PP. 11-14.
17- Tommasetti, A., Troisi, O., & Vesci, M. (2017). Measuring customer value co-creation behavior. Journal of Service Theory and Practice. Vol. 27 No. 5, PP. 930-950.
18- Saarijärvi, H., Kannan, P. K., & Kuusela, H. (2013). Value co‐creation: theoretical approaches and practical implications. European business review. Vol. 25, No. 1, PP. 6-19.
19- Morina, A., & Dapseviciute, A. (2015). Value Co-Creation in a Manufacturing B2B Context: A Case Study based on the Supplier’s Perspective[dissertation],Karlstad University.
20- Valjakka, T., Kansola, M., Hakanen, T., & Valkokari, K. (2013). Antecedents of value co-creation in b2b networks. In The Philosopher's Stone for Sustainability. Springer, Berlin, Heidelberg .PP. 173-177
21- Malshe, A., & Friend, S. B. (2018). Initiating value co-creation: Dealing with non-receptive customers. Journal of the Academy of Marketing Science, Vol. 46, No. 5, PP. 895-920.
22- Lacoste, S. (2016). Sustainable value co-creation in business networks. Industrial Marketing Management, Vol. 52, PP. 151-162.
23- Pathak, B., Ashok, M., & Tan, Y. L. (2020). Value co-destruction: Exploring the role of actors’ opportunism in the B2B context. International Journal of Information Management, Vol. 52, P. 102093.
24- Järvi, H., Kähkönen, A. K., & Torvinen, H. (2018). When value co-creation fails: Reasons that lead to value co-destruction. Scandinavian Journal of Management, Vol. 34, No. 1, PP. 63-77.
25- Sandelowski , M. & Barroso, J., (2007). Handbook for Synthesizing Qualitative Research. New York: Springer.
26- Aarikka-Stenroos, L., & Jaakkola, E. (2012). Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process. Industrial Marketing Management, Vol. 41,No. 1, PP. 15-26.
27- Zadeh, A. H., Zolfagharian, M., & Hofacker, C. F. (2019). Customer–customer value co-creation in social media: conceptualization and antecedents. Journal of Strategic Marketing, Vol. 27, No. 4, PP. 283-302.
28- Leclercq, T., Hammedi, W., & Poncin, I. (2016). Ten years of value cocreation: An integrative review. Recherche et Applications en Marketing (English Edition), Vol. 31, No. 3, PP. 26-60.
29- Lusch, R. F., & Vargo, S. L. (2011). Service‐dominant logic: a necessary step. European Journal of Marketing. Vol. 45 No. 7/8, pp. 1298-1309.
30- Mandrella, M., Trang, S., & Kolbe, L. M. (2020). Synthesizing and Integrating Research on IT-Based Value Cocreation: A Meta-Analysis. Journal of the Association for Information Systems, Vol. 21, No. 2, P. 4.
31- Grönroos, C. (2008, December). Adopting a service business logic in relational business-to-business marketing: value creation, interaction and joint value co-creation. In Otago forum, Vol. 2, No. 9, PP. 269-287.
32- Ramaswamy, V., & Gouillart, F. J. (2010). The power of co-creation: Build it with them to boost growth, productivity, and profits. Simon and Schuster.
33- Assiouras, I., Skourtis, G., Giannopoulos, A., Buhalis, D., & Koniordos, M. (2019). Value co-creation and customer citizenship behavior. Annals of Tourism Research, Vol. 78, P. 102742.
34-Vargo S.L. and Lusch R.F. (2008 ), Service-dominant logic: continuing the evolution, Journal of the Academy of Marketing Science, Vol. 36, No. 1, PP. 1-10
35- Spohrer, J., Vargo, S. L., Caswell, N., & Maglio, P. P. (2008, January). The service system is the basic abstraction of service science. In Proceedings of the 41st Annual Hawaii International Conference on System Sciences (HICSS 2008) (pp. 104-104). IEEE.
36- Grönroos, C. (2011). Value co-creation in service logic: A critical analysis. Marketing Theory, Vol. 11, No. 3, PP. 279–301.
37- Gummesson, E. (2008). Extending the service-dominant logic: from customer centricity to balanced centricity. Journal of the Academy of Marketing science, Vol. 36. No. 1, PP. 15-17.
38- Edvardsson, B., Tronvoll, B., & Gruber, T. (2011). Expanding understanding of service exchange and value co-creation: a social construction approach. Journal of the academy of marketing science, Vol. 39, No. 2, PP. 327-339.
39- O’Hern, M. S., & Rindfleisch, A. (2010). Customer co-creation: a typology and research agenda. Review of marketing research, Vol. 6, No 1, PP. 84-106.
40- Bendapudi, N., & Leone, R. P. (2003). Psychological implications of customer participation in co-production. Journal of marketing, Vol. 67, No. 1, PP. 14-28.
41- Prahalad. C. K. and Ramaswamy. V. (2004), Co-creating unique value with customers, Strategy and Leadership, Vol. 32, No. 3, PP. 4-9.
42- Vargo, S. L., Maglio, P. P., & Akaka, M. A. (2008). On value and value co-creation: A service systems and service logic perspective. European management journal, Vol. 26, No. 3, PP. 145-152.
43- Cropanzano, R. & Mitchell, M.S.,(2005). Social Exchange Theory: An Interdisciplinary Review. Journal of Management, Vol. 31, No. 6, PP.874–900.
44- Calhoun, C.J., Gerteis, J. & Moody, J. (2007). Contemporary sociological theory, Wiley-Blackwell.
46- Ebrahimi salari, T., & salehnia, N.,(2014).Income on the exchange cost of the economy (Emphasizing the principles of contract in Islam,1st International Conference on Economics, Management, Accounting and Social Sciences,Rash, Iran, (June,2014).
47- Kohtamäki, M., & Rajala, R. (2016). Theory and practice of value co-creation in B2B systems, Vol. 56, PP.4-13.
48- Ghadimi, A., Zanganeh Nezhad, N., & Amirkabiri, A. (2014). Resource Dependency Theory: Concepts, Frameworks, and Functions, 1st National Conference on Management Ocean,Iran New Education Development Center, Shiraz, Iran,(Feb,2014).
49- Athaide, G. A., & Zhang, J. Q. (2011). The determinants of seller‐buyer interactions during new product development in technology‐based industrial markets. Journal of Product Innovation Management, Vol.28, No 1, PP. 146-158
50- Pfeffer, J., & Salancik, G. R. (2003). The external control of organizations: A resource dependence perspective. Stanford University Press.
51- Aminoff, A., & Tanskanen, K. (2013). Exploration of congruence in perceptions of buyer–supplier attraction: A dyadic multiple case study. Journal of Purchasing and Supply Management, Vol. 19, No. 3, PP. 165-184.
52- Tanskanen, K. (2015). Who wins in a complex buyer-supplier relationship? A social exchange theory based dyadic study. International Journal of Operations & Production Management, Vol. 35, No. 4, PP. 577-603.
53- Zhang, J., Jiang Y. Shabbir, R. and Mingfei D. (2015), “Building industrial brand equity by leveraging firm capabilities and co-creating value with customers”, Industrial Marketing Management, Vol. 51, PP.47-58
54- Sohrabi, B., Azami, A., & Yazdani, H. (2011). Pathology of research conducted in the field of Islamic management with a meta-synthesis approach. Journal of Public Management Perspectives, Vol. 2, No. 6, PP. 9-24.
55- Zimmer, L. (2006). Qualitative meta‐synthesis: a question of dialoguing with texts. Journal of advanced nursing, Vol. 53, No. 3, PP. 311-318.
56- Sedaghatparast, E.
(2019), "A meta-synthesis approach to specify components of future banking", Foresight
, Vol. 21 No. 4, pp. 482-496.
57- Nazari, M., & Dastar, H. (2018). Identification of Factors Affecting Overall Store Price Image (OSPI): A Meta Synthesis Approach. Journal of New Marketing Research, Vol. 8, No. 1, PP. 1-20.
58- Hatami, S., Seyed Naghavi, M.A., Alvani, S.M., Hoseinpour, D. (2019). Human Resource Management Social Responsibilities:A Meta Synthesis Approach. Journal of Public Administration Perspective,Vol. 10, No. 3, PP. 45-65.
59- Mousavi, S. N., Nazarpour, A. H., Saedi, A., & Shariatnejad. A.,(2015). Investigating the effect of behavior and value creation Customer on providing innovative services in Organization; Explain the role of citizenship behavior and Participatory behavior , Journal of Business Strategies Shahed University Twenty-Second Year, Vol. 12, No.5, PP. 15-28.
60- Amirosadat, H. S. N., Shafiee, M., HAJIPOUR, B., & SOLTANI, M. (2019). Identifying and Modeling Consumer Motivations for Participation in the Value Co-Creation in Beverage Industry (Zamzam Iran Co.). New Marketing Research Journal, Vol. 9, No.2, PP. 21-44.
61- Hosseini Nia, G. H., Yaghoubi, A., & Roosta, P. (2016). Investigating the role of joint value creation in the development of new products in dairy companies in Fars province. Business Reviews, Vol. 14, No. 79, PP. 66-80.
62- Hashemi, S. R., & Tavakoli, G. (2013).Cocreation paradigm in complex, high-tech complex industries: An opportunity to cocreate value (with an emphasis on the defense industry),Journal of Management Improvement, Vol. 7, No. 4, PP. 83-121.
63- Rahman Seresht, H., Khashei Vernamkhasti, V., Ebrahimi, M., & Rahimian, M. (2018). Strategic value cocreation model in Iranian banking industry Value creation in a new paradigm. Public Management Research, Vol. 11, No. 40, PP. 27-52.
64- Rahman Seresht, H., & Rahimian, M., (2019). Co-creation model of strategic value in the Iranian banking industry. Journal of Business Strategies, Vol. 16, No. 13, PP.199-215.
65- Powell, J. H., & Swart, J. (2010). Mapping the values in B2B relationships: A systemic, knowledge-based perspective. Industrial Marketing Management, Vol.39, No. 3, PP. 437-449.
66- Karri Korhonen,.(2012).Value co-creation approach in B2B-service.[dissertation],Laurea University of Applied Sciences Leppävaara.
67- Kaaronen, O., 2014. Exploring the Elements for Value Co Creation in Consumer Information Systems in B2b Context: A Case Study on the Business Event Industry.[ Master dissertation],. University of Jyväskylä.
68- Komulainen, H. (2014). The role of learning in value co-creation in new technological B2B services. Journal of Business & Industrial Marketing, Vol. 29 No. 3, PP. 238-252.
69- Murthy, C., Padhi, S. S., Gupta, N., & Kapil, K. (2016). An empirical investigation of the antecedents of value co-creation in B2B IT services outsourcing. Business Process Management Journal. Vol. 22 No. 3, PP. 484-506.
70- Ehret, M., & Wirtz, J. (2018). Ownership of Co-creation Assets: Driving B2B Value Propositions in the Service Economy. Journal of Creating Value, Vol. 4, No. 1, PP. 42-60.
71- Hein, A., Weking, J., Schreieck, M., Wiesche, M., Böhm, M., & Krcmar, H. (2019). Value co-creation practices in business-to-business platform ecosystems. Electronic Markets, Vol. 29, No. 3, PP. 503-518.
72- Mingione, M., & Leoni, L. (2020). Blurring B2C and B2B boundaries: corporate brand value co-creation in B2B2C markets. Journal of Marketing Management, Vol. 36, No 1-2, PP. 72-99.
73- Finfgeld‐Connett D. (2006) "Meta‐synthesis of presence in nursing", Journal of Advanced Nursing, Vol. 55, No. 6, PP. 708-714.
74- Voorberg, W. H., Bekkers, V. J., & Tummers, L. G. (2015). A systematic review of co-creation and co-production: Embarking on the social innovation journey. Public Management Review, Vol. 17, No. 9, PP. 1333-1357.
75- Palma, F. C., Trimi, S., & Hong, S. G. (2019). Motivation triggers for customer participation in value co-creation. Service Business,Vol. 13, No. 3, PP. 557-580.
76- Marcos-Cuevas, J., Nätti, S., Palo, T., & Baumann, J. (2016). Value co-creation practices and capabilities: Sustained purposeful engagement across B2B systems. Industrial marketing management, Vol. 56, PP. 97-107.
77-Preikschas, M. W., Cabanelas, P., Rüdiger, K., & Lampón, J. F. (2017). Value co-creation, dynamic capabilities and customer retention in industrial markets. Journal of Business & Industrial Marketing. Vol. 32 No. 3, PP. 409-420.
78- Alves, H., Fernandes, C., & Raposo, M. (2016). Value co-creation: Concept and contexts of application and study. Journal of Business Research, Vol. 69, No. 5, PP 1626-1633.
79- Marco-Stefan Kleber, D., & Volkova, T. (2017). Value Co-Creation Drivers and Components in Dynamic Markets. Marketing and Branding Research, Vol. 4, No. 3, PP. 249-263.
80- Gummesson, E., Mele, C., Polese, F., Galvagno, M., & Dalli, D. (2014). Theory of value co-creation: a systematic literature review. Managing service quality. Vol. 24 No. 6, PP. 643-683.
81- Hakanen, T., & Jaakkola, E. (2012). Co-creating customer-focused solutions within business networks: A service perspective. Journal of Service Management, Vol. 23, No. 4, PP. 593–611
82- Abbate, T., Codini, A. P., & Aquilani, B. (2019). Knowledge co-creation in Open Innovation Digital Platforms: processes, tools and services. Journal of Business & Industrial Marketing. Vol. 34 No. 7, PP. 1434-1447.
83- Enz, M. G., & Lambert, D. M. (2012). Using cross-functional, cross-firm teams to co-create value: The role of financial measures. Industrial Marketing Management, Vol. 41, No. 3, PP. 495–507.
84- Skaržauskaitė, M. (2013). Measuring and managing value co-creation process: overview of existing theoretical models. Socialinės Technologijos, Vol. 3, No. 01, PP. 115-129.
85- Lee, S. M., Olson, D. L., & Trimi, S. (2012). Co‐innovation: convergenomics, collaboration, and co‐creation for organizational values. Management decision. Vol. 50, No. 5, PP. 817-831.
86-Lambert, D. M., & Enz, M. G. (2012). Managing and measuring value co-creation in business-to-business relationships. Journal of Marketing Management, Vol. 28, No. (13-14), PP. 1588-1625.
87- Fleiss, J. L. (2011). Design and analysis of clinical experiments, John Wiley & Sons, Vol. 73.
88- Witell, L., Kristensson, P., Gustafsson, A., & Löfgren, M. (2011). Idea generation: customer co‐creation versus traditional market research techniques. Journal of Service Management, Vol. 22 No. 2, pp. 140-159.