Volume 13, Issue 7 (9-2016)                   cs 2016, 13(7): 13-26 | Back to browse issues page

XML Persian Abstract Print

Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

tabatabainasab S M, Ashrafiaghda T. Surveying Influence of Tendency to Value Co-creation on Organizational Innovation and Learning (Case Study: Yazd Science Park). cs. 2016; 13 (7) :13-26
URL: http://cs.shahed.ac.ir/article-1-1054-en.html
, tabatabaeenasab@yazd.ac.ir
Abstract:   (1998 Views)

Today value creation for customer is done by interaction with and by customer which this interaction leads to value co-creation.Value co-creation is new concept to marketing and business. This concept implies to customers’ engagement in design and improvement of goods leading to innovation and learning in organizations. This paper surveys influence of tendency to value co-creation on organizational innovation and learning. Statistical population includes companies based in Yazd science park and sample size is 118 companies according to Morgan Table. This is descriptive survey and random sampling was applied. Using PLC software, structured equation modeling was used for surveying relation of variables. Findings show that tendency to value co-creation increases organizational innovation and learning.

Full-Text [PDF 281 kb]   (690 Downloads)    
Type of Study: Research | Subject: Special

Add your comments about this article : Your username or Email:

Send email to the article author

© 2019 All Rights Reserved | Business Strategies

Designed & Developed by : Yektaweb