Volume 2, Issue 7 (9-2016)                   cs 2016, 2(7): 75-94 | Back to browse issues page

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Assistant Professor , abadizadeh@gmail.com
Abstract:   (1773 Views)

Strategic management theories mention three viewpoints on achieving competitive advantage and companies’ success: environmental viewpoint, organizational capabilities, and competitive intelligence which suppose both environment and organizational capabilities important in organizations’ success within competition. This paper tries to survey competitive intelligence on SMEs competitiveness in food industry and compare it to that of large companies. This paper mentions which dimension of competitive intelligence according to size and type of company can help it to be successful. Competitive intelligence in this research is surveyed in the form of intelligence dimensions of social-strategic, market, structural-organizational, and technologic. Statistical population is experts and managers of food industry companies and the data were collected by questionnaire and analyzed by SMART PLS. Findings indicate that competitive intelligence dimensions have different influence on competitive success of companies with different size in different industries and managers should focus on factors influencing their companies’ success according to their companies’ size. It was obvious that the most influencing dimensions of competitive intelligence in large companies and SMEs’ success are respectively social-strategic intelligence and technologic intelligence.

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Type of Study: Applicable | Subject: Special