Volume 2, Number 7 (9-2016)                   cs 2016, 2(7): 45-56 | Back to browse issues page


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MSc Semnan University , mehri_shahriyari70@yahoo.com
Abstract:   (489 Views)

Companies with high performances try to attract and maintain customers loyalty. One of the best tools for this is effective market orientation in organizations. This research aims to survey influence of company’s market orientation on stakeholders’ created value with customer’s satisfaction medium influence and financial performance in Tehran stock exchange. Statistical population includes customers, and also sales and marketing staffs of companies in the fields of food and ceramic industries which are in Tehran stock exchange. For this project respectively 120 and 384 questionnaires were collected from these two groups.  Research hypotheses were surveyed by path analysis. According to the results direct and significant influence of domestic and foreign marketing on customer’s satisfaction, customer’s satisfaction on financial performance, and financial performance on created value of stakeholders were verified and some suggestions were provided.

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Type of Study: Research | Subject: Special