Volume 14, Issue 9 (9-2017)                   cs 2017, 14(9): 57-76 | Back to browse issues page

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Talari M, Khodadad Hoseini S H, Kord Naij A, Azar A. Conceptualization of “Customer Portfo-lio” in Holdings: Classic Grounded Theo-ry Method. cs. 2017; 14 (9) :57-76
URL: http://cs.shahed.ac.ir/article-1-1473-en.html
Faculty of Management and Economy, Tarbiat Modarres University , khodadad@modares.ac.ir
Abstract:   (1792 Views)
Companies enter to new businesses in their growth route. The important question is that what does compose proper portfolio for holdings? In order to answer this question, different models are provided by researchers but there are critics to them. Lack of scientific and valid model is felt. This paper aims to provide new and functional model for portfolio management in Iranian holdings. This is qualitative inductive survey and classic grounded theory method is applied. Deep semi-structured interview with 22 managers and experts in 13 organizations were collected. Findings led to conceptualization of “customer portfolio” as a new phenomenon in Iranian holdings. Based on this concept, holdings can manage its own portfolio by creating a suitable portfolio of operation and explore capabilities rooted in its business.
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Type of Study: Research | Subject: Special

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