Volume 1, Number 44 (3-2011)                   cs 2011, 1(44): 61-78 | Back to browse issues page


XML Persian Abstract Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Safari H, Ebrahimi A, Jamali A. Choosing The Model Of Electronic Commerce Adoption In Iranian SMEs Case Study In Insurance Agencies And Brokers. cs. 2011; 1 (44) :61-78
URL: http://cs.shahed.ac.ir/article-1-790-en.html

, A.Ebrahimi@ut.ac.ir
Abstract:   (6279 Views)
The increasing application of Information Technology (IT) in the area of economics and industrial activities, along with its major changes in organizations, have made the study of this technology in-evitable. This issue is becoming more important when we deal with SMEs, because of their specific conditions, traits and also their sensi-tivity to environmental changes. On the other hand, scientists believe that implementation is a complex process, which contains different steps, and adoption, as one of its major steps, plays an important and critical role in the implementation.
In this paper, besides reviewing related proposed models for IT adoption, five major adoption models including: Technology Ac-ceptance Model (TAM), Theory of Planned Behavior (TPB), Innova-tion Diffusion Theory (IDT) as basic models, Unified Theory of Ac-ceptance and Use of Technology (UTAUT), and TAM/TPB/IDT as in-tegrated models, have been studied.
Subsequently, we present the results of comparing the effectiveness of selected explanatory models for electronic commerce adoption in insurance agencies and brokers of Tehran (as a group of SMEs). It’s noteworthy that these results have shown that the explanation power of TAM/TPB/IDT integrated model is more than that of the others. Furthermore, it confirms that TAM model is more powerful than other basic models, as it was mentioned in related studies.
Full-Text [PDF 532 kb]   (921 Downloads)    
Type of Study: Research | Subject: Special

Add your comments about this article : Your username or email:
Write the security code in the box

Send email to the article author


© 2015 All Rights Reserved | Business Strategies

Designed & Developed by : Yektaweb