Volume 12, Issue 5 (9-2015)                   cs 2015, 12(5): 14-1 | Back to browse issues page

XML Persian Abstract Print

Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Faezi M, Norouzi H. An Investigation of the Effective Factors on Consumers’ Tendency to Purchase from Virtual Shops (Case Study: Alldigital Virtual Shop). cs. 2015; 12 (5) :14-1
URL: http://cs.shahed.ac.ir/article-1-998-en.html
, mortezafaezi@ut.ac.ir
Abstract:   (4149 Views)

Increasing growth of IT has caused enormous change in products and services sales. As a result, global business and commerce is coincided with electronic commerce. Therefore, study of factors influencing customers’ tendency to pur-chase form virtual shops become important. This survey was conducted aiming to study factors influencing customers’ tendency to purchase form virtual shops in 2014. Studied sample was 87 of Alldigital shop’s customers, randomly select-ed. The questionnaire used in this study was structured one and its validity was measured by test-retest and Chronbach alpha methods. T-test and ANOVA were applied for data analysis and independent effective variable ranking was done by Duncan test in SPSS software V. 19. Based on this analysis, effective factors including security, support, ease of access and use, supplied goods, payment method, content, created innovation, and liability for the shop were identified, indicating influence of all items on their tendency to purchase from virtual shop. But generally customer support and payment method were more effective.

Full-Text [PDF 358 kb]   (3557 Downloads)    
Type of Study: Research | Subject: Special

Add your comments about this article : Your username or Email:

Send email to the article author

© 2020 All Rights Reserved | Business Strategies

Designed & Developed by : Yektaweb