دانشگاه شاهد (Shahed University) نشریه علمی راهبردهای بازرگانی 2345-220X 21 23 2024 08 22 Identifying and ranking the effective dimensions of digital transformation on the internationalization of startup companies شناسایی و رتبه‌بندی ابعاد تأثیرگذار تحول دیجیتال، بر بین‌المللی‌سازی شرکت‌های استارتاپی 81 102 4846 10.22070/cs.2025.20390.1427 FA سیما فرج پور دانشجوی دکتری، مدیریت بازرگانی گرایش بازاریابی، دانشگاه آزاد اسلامی واحد قزوین، قزوین، ایران. 0009-0000-1951-5838 امیر صادقی استادیار مدیریت بازرگانی، عضو هیئت‌علمی دانشگاه علوم و فنون هوایی شهید ستاری، تهران، ایران. 0000-0002-7431-1771 مهدی زکی‌پور استادیار مدیریت بازرگانی، عضو هیئت علمی دانشگاه آزاد اسلامی قزوین، ایران. 0000-0003-2373-5096 Journal Article 2024 05 21 <strong>Aim and introduction:</strong> A startup is a new company founded by an entrepreneur to implement a business plan, generally based on new technologies. These types of companies have occupied a very important place in today's knowledge-based economy, and governments pay special attention to them (Eldar and Greenan, 2024). The present study aimed to investigate the impact of digital transformation on the internationalization of startup companies using a meta-synthesis approach.<br /><strong>Methodology: </strong>This study is an applied-developmental research from the perspective of the purpose, which was conducted to investigate the impact of digital transformation on the internationalization of startup companies. Based on the data collection method, it is considered a survey-cross-sectional study. To achieve the research objective, a mixed exploratory research design was used.<br />In the qualitative section, after searching databases, in the period from 1399 to 1403 AH and from 2015 to 2024 AD, 39 studies on the impact of digital transformation on the internationalization of startup companies were evaluated, and finally 20 studies were selected using a purposeful method and entered the analysis stage.<br />In the quantitative part, the Swara method was used to rank the identified indicators. The statistical population in this part of the research includes theoretical and empirical experts. Theoretical experts include university professors in the field of marketing and theoretical experts include managers of startup companies, totaling 15 people.<br /><strong>Finding: </strong>The results of the impact of digital transformation on the internationalization of startup companies are presented. Thetre are <strong>Government agents</strong>:<br />Export rules and requirements for startup companies.<br />Reducing or eliminating export tariffs for startup companies.<br />Easing conditions for startup companies to enter global markets.<br />Granting tax exemptions and export incentives<br />Government support for startups to enter global markets.<br /><strong>Hardware platforms:</strong><br />Using hardware equipment in digital transformation<br />Integration and alignment of startup companies' hardware.<br />Providing technical facilities for startup companies.<br />Possibility of upgrading startup companies' hardware.<br /><strong>Software platforms:</strong><br />Using modern software in startup companies.<br />Continuous updating of digital software<br />Hiring human resources specialized in using software.<br />Deploying global software in startup companies.<br />Compatibility of software with startup companies' hardware<br /><strong>Management factors:</strong><br />Supporting startup company managers in digital transformation<br />Investing in digital transformation to enter global markets<br />Establishing an innovative digital culture in companies Startup<br />Confronting the extensive digital transformations of global markets.<br />Accepting and adapting to digital changes and developments<br />Upgrading human resource skills based on digital competence<br /><strong>Digital customer relationship management:</strong><br />Attention to international customer requests digitally<br />Continuous monitoring of international customer needs digitally<br />Digitally responding to international customer requests<br />Digitally handling international customer complaints<br />Receiving digital feedback from international customers.<br />Encouraging international customers to participate digitally<br />Establishing digital communications with international customers.<br /><strong>Digital innovation:</strong><br />Applying digital technologies to startup company processes.<br />Creating fundamental changes in startup company products and services<br />Welcoming the production of products and providing new digital services<br />Generating and supporting new ideas in startup companies<br />Promoting and improving initial ideas<br /><strong>Digital culture of startup companies:</strong><br />Dominance of digital transformation in the startup company space.<br />Reexamining startup company processes with a digital approach.<br />Examining the extent of digital change and transformation in startup companies.<br />General tendency to Digitalization in startup companies.<br />Establishing two-way and multi-way digital relationships among startup companies<br /><strong>Digital Marketing Strategy:</strong><br />Drawing a digital transformation vision to enter global markets<br />Developing digital transformation missions based on international marketing methods<br />Setting long-term goals for digital transformation to conquer global markets<br />Providing strategies and strategies to achieve long-term goals in global markets<br />Executive policies to achieve short-term goals in the international arena<br />Providing digital transformation implementation trends and procedures<br />Developing and announcing digital transformation implementation laws and regulations<br /><strong>Financial performance of startup companies' exports:</strong><br />Increasing the return on investment of startup companies<br />Improving the rate of attracting new capital<br />Budget management and cost savings in startup companies<br />Increasing sales and revenues of startup companies<br />Increasing profit margins of startup companies<br /><strong>International Marketing Performance:</strong><br />Expanding the market share of startup companies<br />Increasing the competitiveness of startup companies<br />Growing international customer attraction and retention<br />Increasing customer satisfaction and loyalty International<br /><strong>Startup company performance:</strong><br />Responding to the needs of global markets<br />Innovative performance of startup companies in international markets<br />Improving processes for doing things in an innovative way<br />Adopting new and knowledge-based technologies<br />Leading in digital innovation compared to global competitors<br /><strong>Social performance of startup companies:</strong><br />Responding to national and international public expectations<br />Alignment of startups with global standards<br />Presence in global humanitarian activities<br />Social reputation of startup companies in the global arena<br />Improving environmental performance and respect for the environment<br /><strong>Discussion and Conclusion:</strong> This study significantly advances the topic of digital transformation in startups, both theoretically and practically. It also uses meta-analysis to comprehensively assess the research on digital transformation in startups. This approach identifies key themes, patterns, and gaps in the literature that can shed light on the current state of the field and suggest areas for future research. This study fills the gaps in the literature by providing a novel analysis of digital transformation in startups. The research also emphasizes the importance of digital transformation for startups, as digital technologies are becoming an increasingly critical component of contemporary enterprises. These insights are useful for startups considering digital transformation initiatives, as they provide recommendations on how to approach and manage the process properly. As a result, this research makes a significant theoretical and practical contribution to the understanding of digital transformation in startups. This study fills a knowledge gap and guides future research by providing an overview of the literature and highlighting important issues and trends. <strong>هدف</strong>: پژوهش حاضر باهدف شناسایی و رتبه‌بندی ابعاد تأثیرگذار تحول دیجیتال بر بین‌المللی‌سازی شرکت‌های استارتاپی انجام شد.<br /><strong>روش‌شناسی</strong>: این پژوهش ازنظر هدف، کاربردی-توسعه‌ای است و برای دستیابی به هدف آن، از طرح آمیخته اکتشافی (کیفی-کمی) استفاده شد. همچنین، ازنظر شیوة گردآوری داده‌ها، غیرآزمایشی و از نوع توصیفی بوده و با روش پیمایش مقطعی انجام شد. برای شناسایی مقوله‌های پژوهش از روش تحلیل کیفی فراترکیب استفاده شد. بدین منظور، پس از جست‌وجو در پایگاه‌های اطلاعاتی در بازة زمانی سال‌های 1394 تا 1403 (2015 تا 2024)، تعداد 39 پژوهش مرتبط با موضوع «تأثیر تحول دیجیتال بر بین‌المللی‌سازی شرکت‌های استارتاپی»، شناسایی و درنهایت 20 پژوهش به‌صورت هدفمند انتخاب و تحلیل شدند. برای ارزیابی اعتبار بخش کیفی از الگوی CASP استفاده گردید و برای رتبه‌بندی شاخص‌های شناسایی‌شده، روش سوارا (SWARA) به کار گرفته شد.<br /><strong>یافته‌ها</strong>: درمجموع، 12 مقولة اصلی و 63 مقولة فرعی در این حوزه استخراج شد.<br /><strong>نتیجه‌گیری</strong>:‌ مقوله‌های اصلی شامل عوامل دولتی، بسترهای سخت‌افزاری، بسترهای نرم‌افزاری، عوامل مدیریتی، مدیریت ارتباط دیجیتال با مشتری، نوآوری دیجیتال، فرهنگ دیجیتال شرکت‌های استارتاپی، استراتژی بازاریابی دیجیتال، عملکرد مالی صادرات شرکت‌های استارتاپی، ‌ عملکرد بازاریابی بین‌المللی، عملکرد شرکت‌های استارتاپی و عملکرد اجتماعی شرکت‌های استارتاپی‌ حاصل شدند. بر اساس نتایج اولویت‌بندی نیز مشخص گردید شاخص‌های افزایش توان رقابتی شرکت‌های استارتاپی، رشد جذب و نگه‌داشت مشتریان بین‌المللی، پذیرش فناوری‌های جدید و دانش‌محور، کاهش یا حذف تعرفه‌های صادراتی شرکت‌های استارتاپی و تسهیل شرایط ورود شرکت‌های استارتاپی به بازارهای جهانی به ترتیب در اولویت اول تا اولویت پنجم قرار دارند. https://cs.shahed.ac.ir/article_4846_bafd5d6e363cc5c81d84ceefa2c6aea0.pdf