Commercial Strategies

Commercial Strategies

The Impact of Basic Requirement of National Competitiveness on International Marketing Performance in Selected Countries

Document Type : مقاله مستخرج از رساله دکتری

Authors
Hedayat Taghian
Behnaz Khoshtinat 1
Abolfazl Shahabadi 2
MohammadHassan Behzadi 3
1 Department of Management, Buinzahra Branch, Islamic Azad University, Buinzahra, Iran
2 Professor of Economics, Department of Economics, Faculty of Economics and Social Science, Alzahra University, Tehran, Iran
3 Department of Statistics, Science and Research Branch, Islamic Azad University, Tehran, Iran
10.22070/cs.2022.10812.0
Abstract
Globalization of the economy has made it impossible for countries to achieve continuous and stable economic growth and development by relying on economic, commercial, and marketing policies based on the domestic market and has made it a necessity to focus on international marketing activities. In this regard, the current research examines the impact of the basic requirements of national competitiveness on international marketing performance in 40 selected countries of the world during the period of 2011-2018. For this purpose, the research model has been estimated by the panel data approach and by the method of generalized moments. The results showed that institutions, infrastructure, macroeconomic environment, and health and primary education have a positive and significant effect on international marketing performance as the basic requirements of competitiveness. Meanwhile, the estimated coefficient of the macroeconomic environment is larger than the estimated coefficient of other competitiveness requirements. The estimated coefficient for health and primary education was smaller than the estimated coefficient of other competitiveness requirements. Also, the effect of control variables of commodity market customer orientation, business environment dynamics, and innovation on international marketing performance in selected countries has been positive and significant.
Keywords
International Marketing Performance
Institutions
Infrastructure
Macroeconomic Environment
Health and Primary Education
  1. Agwu, M. E. & Onwuegbuzie, H. N. (2018). Effects of international marketing environments on entrepreneurship development. Journal of Innovation and Entrepreneurship, 7(12): 1-14.
  2. Arellano, M. & Bond, S. (1991). Some tests of specification for panel data: Monte Carlo evidence and an application to employment Review of Economic Studies, 58(2): 277-297.
  3. Babu, M. M. (2018). Impact of firm’s customer orientation on performance: The moderating role of interfunctional coordination and employee commitment. Journal of Strategic Marketing, 26(8): 702-722.
  4. Baltagi, B. H. (2005). Econometric analysis of panel data. John Wiley & Sons Inc, 3rd Edition, New York, USA.
  5. Blyde, J. (2016). Exports and Labor Skills: The role of training. Munich Personal RePEc Archive: MPRA Paper No. 72150.
  6. Czinkota, M. R. & Ronkainen, I. A. (2013). International marketing. Cengage Learning. 10 edition.
  7. Degef, B. (2018). The influence of macro environmental factors on export performance: The case of garment sector in Addis Ababa. Addis Ababa University, Department of Marketing Management, The Requirements for the degree of Master of Arts in of Marketing Management.
  8. Emeterio, M. C. S., Juaneda-Ayensa, E. & Fernández-Ortiz, R. (2020). Influence of relationship networks on the internationalization process: the moderating effect of born global. Heliyon, 6(1): 1-7.
  9. Faryabi, M., Rahimiaghdam, S., Kousheshi, M. R. & PourAghabalaei, A. R. (2019). Effect of market orientation and international experience on export performance with the mediating role of international marketing strategy. Journal of International Business Administration, 2(1): 23-44.
  10. Gamariel, G. & Hove, S. (2019). Foreign direct investment and export competitiveness in Africa: Investigating the channels. Journal of African Trade, 6(1-2): 30-46.
  11. Glaveli, N. & Geormas, K. (2017). Doing well and doing good: Exploring how strategic and market orientation impacts social enterprise performance. International Journal of Entrepreneurial Behavior & Research, 24(1): 147-170.
  12. Julian, C. C., Mohamad, O., Ahmed, Z. & Sefnedi, S. (2014). The market orientation–performance relationship: The empirical link in export ventures. Thunderbird International Business Review, 56(1): 97-110.
  13. Kanagal, N. B. (2015). Innovation and product innovation in marketing strategy. Journal of Management and Marketing Research. 18: 39-50.
  14. Kozak, Y., Smyczek, S., Shengelia, T., Gribincea, A., Lebedeva, S., Voronova, E., Kozak, A., Lytovchenko, I., Ɉsipov, V., Piddubna, V., Kochevoy, M. & Zakharchenko, O. (2015). International marketing. University of Economics in Katowice Odessa National Economic University: CUL,
  15. Kumarasamy, D. & Singh, P. (2018). Access to finance, financial development and firm ability to export: Experience from Asia–Pacific Countries. Journal of the East Asian Economic Association, 32(1): 15-38.
  16. Lages, L. F., Lages, C. & Lages, C. R. (2005), Bringing export performance metrics into annual reports: The APEV scale and the PERFEX scorecard. Journal of International Marketing, 13 (3): 79-104.
  17. Lin, K, H., Kuo-Feng, H. & Yao-Ping, P. (2014). Impact of export market orientation on export performance: A relational perspective. Baltic Journal of Management, 9(4): 403-425.
  18. Malhotra, Y. (2000). Knowledge management and virtual organizations. Idea Group Publishing, London, 1st Edition.
  19. Mirlotfi, M. R., Alavizadeh, S. A. M. & Safarpour, N. (2013). Evaluating the spatial distribution of saffron in Afghanistan and factors affecting its international marketing. Journal of Research and Rural Planning, 2(3): 97-113.
  20. Mosleh Shirazi, A. & Khalifeh, M. (2015). Measuring efficiency of Iran global competitiveness index compared with selected countries using two-stage data envelopment analysis model. Journal of Industrial Management Perspective, 5(3): 117-137.
  21. North, D. (1994). Economic performance through time. American Economics Review, 84(3): 359-368.
  22. Özsomer, A. & Prussia, G. E. (2000). Competing perspectives in international marketing strategy: Contingency and process models. Journal of International Marketing, 8(1): 27-50.
  23. Porter, M. E. (1990). The competitive advantages of nation. New York: Free Press.
  24. Pushpam, K. (2015). Market for ecosystem services. Published by the International Institute for Sustainable Development, London.
  25. Samiee, S. & Chirapanda, S. (2019). International marketing strategy in emerging-market exporting firms. Journal of International Marketing, 27(1): 20-37.
  26. Shahabadi, A. & Sadeghi, H. (2014). Competitiveness assessment of OPEC member: with an emphasis on innovation-driven componets. Roshde Fanavari, 8(29): 3-15.
  27. Shahabadi, A. & Samari, H. (2016). Direct and indirect effects of innovation on export supply in selected developing and developed countries: Simultaneous Equations Approach. Iranian Economic Journal Macroeconomics, 11(21): 59-80.
  28. Sharafi, V., Maleki Minbashrazgah, M., Zarei, A. & Feiz, D. (2017). The effect of human resource management functions on the international marketing ecosystem. Journal of Research in Human Resource Management, 9(3): 125-148.
  29. Sharifi, E. & Yazdani, N. (2018). Study the effect of internet marketing capabilities on the development strategies of the international markets for export companies. Journal of Strategic Management Studies, 9(34): 169-186.
  30. Soeng, R. & Cuyvers, L. (2018). Domestic institutions and export performance: Evidence for Cambodia. Journal of International Trade & Economic Development, 27(4): 389-408.
  31. Van Wyk, J. (2010). Double diamonds, real diamonds: Botswana’s national competitiveness. Academy of Marketing Studies Journal, 14(2): 55-76.
  32. Vicente, M., Figueiredo, A. & Rodrigues, A. M. (2018). The impact of marketing capabilities, technological capabilities and organizational innovation on export performance. European Journal of Applied Business and Management, 4(4): 328-337.
  33. Vrontis, D. & Pavlou, P. (2008). The external environment and its effect on strategic marketing planning: a case study for McDonald's. Journal for International Business and Entrepreneurship Development, 3(3/4): 289-307.
  34. Yushi, J. & Borojo, D. G. (2019). The impacts of institutional quality and infrastructure on overall and intra-Africa trade. E-Journal, 13 (2019-10): 1–34.
Commercial Strategies
Volume 18, Issue 17
December 2021
Pages 63-80