Commercial Strategies

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Volume 19 (2022)

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Volume 18 (2021)

Volume 17 (2020)

Volume 16 (2019)

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Volume 13 (2016)

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Volume 10 (2012)

Volume 9 (2011)

Volume 8 (2010)

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Volume 6 (2008)

Volume 5 (2007)

Volume 4 (2006)

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Most Visited Articles

Corporate Sustainability Model Based on Digital Transformation, Strategic Renewal, and Value Creation

Antecedents and consequences of value co-creation in the online environment with a Meta-synthesis approach

Designing a Strategic Agility Model with the Dynamic Capabilities Approach in the Banking Industry (Case Study: Active Banks in Ilam Province)

Studying the Mediating Role of Management Ambidexterity Between Strategic Intent and Cooperation Competition Strategy with the Moderating Role of Knowledge Sharing

A Model for Strategic Thinking in Iran's Food Industry (Case Study: Pistachio)

An Integrated Approach to Organizational Purchasing Strategies: A Scoping Review

Pages 1-29

10.22070/cs.2023.17710.1308

Mahdiar Rahro; Asadollah Kordnaeij; Jalil Delkhah; Asghar Moshabaki Esfahani; Seyed Hosein Kazemi

Developing a Customer Experience Management Model in Multichannel (Case: Banking Industry)

Pages 30-50

10.22070/cs.2023.17654.1311

Dashtipoor, Masoomeh; Elham Ebrahimi; Hamid Reza Irani

The effect of strategic focus dimensions on relational capital in family and non-family Firms in the Tehran Stock Exchange

Pages 51-72

10.22070/cs.2023.17667.1305

Mohammad Raghebi; Naser Yazdani

Identifying the antecedents and consequences of the use of artificial intelligence in developing a marketing plan with a mixed approach: bibliometric analysis and meta synthesis

Pages 73-99

10.22070/cs.2023.17544.1297

Zahra Kazemi Saraskanrood; amirreza konjkav monfared

The effect of customer experience on the behavior of customers of Shahrekord banks and financial institutions (investigating the mediating role of customer commitment and trust)

Pages 100-125

10.22070/cs.2023.18135.1338

Marzieh Hosseini Sarteshnizi; sayyed mohammad tabatabaeenasab; azarnoush Ansari

Identifying and modeling critical success factors for the customer behavior in brand co-creation in digital and online businesses

Pages 126-146

10.22070/cs.2023.17919.1323

Mahmoud soltani; Mohammad Taghi Rezvan; Esmaeil Mazroui Nasrabadi

The role of social media in altruistic and selfish motives on the purchase intention of consumers of green cosmetics

Pages 147-170

10.22070/cs.2023.17164.1272

azarnoush Ansari; Pari Shojaeian; Marjan Arvaneh

Explaining Market Share of Knowledge-Based Firms through Social Media Use with the Mediating Role of Market Penetration Strategy and Customer Relationship Management

Pages 171-194

10.22070/cs.2023.18075.1333

Hossein Rahimi Kolour; Younes Nikkhah

Designing a Model for gamification in e-service quality and its effects on customer behaviors in the e-retailing industry

Pages 195-213

10.22070/cs.2024.18278.1345

Reihaneh Alsadat Tabaeeian; Majid Mohammad Shafiee; Azarnoosh Ansari

A phenomenological analysis of consumers' behavioral responses during the Covid-19 pandemic

Pages 214-226

10.22070/cs.2024.18350.1351

Adele Geravand; Kambiz Heidarzadeh Hanzaee; zohreh dehdashti Shahrokh; mohammadali abdolvand

Digital marketing based on visual stimuli, a research with a mixed approach (qualitative-quantitative)

Pages 227-255

10.22070/cs.2023.17575.1300

bahman naruoei; hossein hakimpur; Mahdi mahmod zadeh vashan; mohammad mohammadi

A phenomenological study of the lived experience of Iraqi buyers in the consumer markets of Khuzestan province

Pages 256-283

10.22070/cs.2023.18041.1329

maryam darvishi; jameelah ali ata allah altamimi

Publication Information

Publisher

دانشگاه شاهد

Director-in-Charge

Rasoul Roshan

Editor-in-Chief

Naser Yazdani

Editorial Board

. . . . . . . Naser Yazdani . . .

Frequency

Semiannual

Print ISSN

2345-220X

Online ISSN

2345-4768

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