Why children leave shopping malls: A qualitative meta-method study

Document Type : مقاله مستخرج از رساله دکتری

Authors

1 Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran

2 Department of Management and Accounting, Qazvin Branch, Islamic Azad University, Qazvin, Iran

Abstract

Recently, there have been no studies on child consumers, and it is accepted in the world that these days, children play a multifaceted role in consumption, these roles are: buyer, influencer, and persuader. Children are an important part of the economic, and their daily actions are as consumer in the economy. Many researchers have focused on the importance of children's influence on their parents' purchases, and many of them have realized the psychological effects of children's presence in the shopping experience.
The purpose of this article is to identify the antecedents and consequences of children's experience as customers of shopping centers by reviewing past researches about children as retail consumers, focusing on the customer's shopping experience and consumer socialization. The approach of this research is qualitative and meta-synthesis. Data collection was done by documentary method and by reviewing all scientific sources in the statistical community of studies related to children as consumers in the period from 1988 to 2020. In this meta-synthesis qualitative study, the seven-step model of Sandelowski and Barroso (2007) was used, in this regard, 39 researches were examined in the field of the subject and finally 16 researches were selected purposefully. Among the reviewed studies, 62 codes and 5 concepts were extracted. Finally, the findings were presented in the form of a model. The findings also indicate that shopping centers should focus on the characteristics to attract children so that the desire to choose the shopping center increases.

Keywords

References

  1.  Arthur D, Sherman CE. Consumer socialisation in a marketer-sponsored edutainment centre. International Journal of Retail & Distribution Management. 2016 Nov 14.
  2. Ayadi K, Cao L. Exploring children’s responses to store atmosphere. International Journal of Retail & Distribution Management. 2016 Oct 10;44(10):1030-46.
  3. Badot O, Bree J, Damay C, Guichard N, Lemoine JF, Poulain M. The representation of shopping in children’s books. International Journal of Retail & Distribution Management. 2016 Oct 10. ‏
  4. Bezaz-Zeghache N. The influence of color and shape of packaging on brand relationship and choice behaviors in children aged 7 to 12 (Doctoral dissertation, University Paris 1 Panthéon-Sorbonne; France).
  5. Boulay J, de Faultrier B, Feenstra F, Muzellec L. When children express their preferences regarding sales channels: online or offline or online and offline? International Journal of Retail & Distribution Management. 2014
  6. Charry K, Demoulin NT. Children’s response to co-branded products: the facilitating role of fit. International Journal of Retail & Distribution Management. 2014 Dec 1.
  7. De La Ville VI, Nicol N. Shopping from a child’s perspective: an anxiety-generating experience? International Journal of Retail & Distribution Management. 2019 Jun 21.
  8. De-Juan-Vigaray MD, Hota M. Children as actors of tomorrow’s hypermarket experience. International journal of retail & distribution management. 2019 Mar 26.
  9. Deli-Gray Z, Matura T, Árva L. Children entertainment in retail stores. International Journal of Retail & Distribution Management. 2014 Dec 1.
  10. Deli-Gray Z, Pinto MP, McLaughlin C, Szilas R. Perception of young children of the ideal shopping experience. International Journal of Retail & Distribution Management. 2016 Oct 10.
  11. Drenten J, Peters CO, Thomas JB. An exploratory investigation of the dramatic play of preschool children within a grocery store shopping context. International Journal of Retail & Distribution Management. 2008 Sep 5.
  12. Gianinno L, Crittenden VL. Assessing shared understanding of economic exchange among children and adults. Psychology & Marketing. 2005 Jul;22(7):551-76.
  13. Haytko DL, Baker J. It’s all at the mall: exploring adolescent girls’ experiences. Journal of retailing. 2004 Jan 1;80(1):67-83.
  14. Hémar-Nicolas V, Ezan P. How do children make sense of food well-being? Food for thought for responsible retailers. International Journal of Retail & Distribution Management. 2018 Dec 14;47(6):605-22.
  15. Kwon H, Ha S, Im H. The impact of perceived similarity to other customers on shopping mall satisfaction. Journal of Retailing and Consumer Services. 2016 Jan 1; 28:304-9.
  16. Marshall D. Co-operation in the supermarket aisle: young children’s accounts of family food shopping. International Journal of Retail & Distribution Management. 2014 Dec 1;42(11/12):990-1003.
  17. Mohammad Shafiee M, Yavari Z, Ghorbanian P. Analysis of retail value based on selected dimensions of store image (case study: Refah Stores, (Hyperstar) city center and Kosar collection). Journal of Modern Marketing Research. 2015;5(3):143-60.
  18. Nicol N. The shopscapes: a tool and a methodology to better grasp kid’s experiences of retailing. International Journal of Retail & Distribution Management. 2014 Dec 1.
  19. Noblit GW, Hare RD, Hare RD. Meta-ethnography: Synthesizing qualitative studies. sage; 1988.
  20. Ritch EL, Brownlie D. Doing it for the kids: the role of sustainability in family consumption. International Journal of Retail & Distribution Management. 2016 Nov 14;44(11):1100-17.
  21. Sandelowski M, Barroso J. Handbook for synthesizing qualitative research. springer publishing company; 2006 Jul 24.
  22. Shafiee MM, Es-Haghi SM. Mall image, shopping well-being and mall loyalty. International Journal of Retail & Distribution Management. 2017 Oct 18.
  23. Thyne M, Robertson K, Watkins L, Casey O. Retailers targeting children with set collection promotions: the child’s perspective. International Journal of Retail & Distribution Management. 2019 Jan 7.
  24. Ulrich I, Ezan P. “Boys and dolls; girls and cars”: Children’s reactions to incongruent images in a retailer’s catalogue. International Journal of Retail & Distribution Management. 2016 Oct 10.
  25. Zimmer L. Qualitative meta‐synthesis: a question of dialoguing with texts. Journal of advanced nursing. 2006 Feb;53(3):311-8.

Files

Share

How to cite

Statistics