1. Priyankara, R., weerasiri, S., Dissanayaka, R., & Jinadasa, M. (2017). Celebrity Endorsement and Consumer buying intention with relation to the television advertisement for perfumes. management studies, Vol 5, No.2, pp.128-184.
2. Munnukka, J., Uusitalo, Q., & Toivonen, H. (2016). Credibility of a peer endorser and advertising effectiveness. Journal of Consumer Marketing, Vol. 33, Iss 3, pp.182–192.
3. Ilicic, J., & Webster, C. M. (2014). When celebrities overshadow the brand. Psychology & Marketing, 31, pp.1040– 1050.
4. Ilicic, J., & Webster, C.M. (2013). Celebrity co-branding partners as irrelevant brand information in advertisements. Journal of Business Research, 66, pp.941–947.
5. Humphrey, K., & Underwood, G. (2010). The potency of people in pictures: Evidence from sequences of eye fixations. Journal of Vision, 10(10), pp.1-10.
6. Langton, S. R. H., Burton, A. M., & Schweinberger, S. R. (2008). Attention capture by faces. Cognition, Vol.107(1), pp.330-342.
7. Xiao, L., & Ding, M. (2014). Just the Faces: Exploring the Effects of Facial Features in Print Advertising. Marketing Science, 33(3), pp.338-352.
8. Foon, L. W., & Wen, L. S. (2012). Impacts of Celebrity Endorser on Malaysian Young Consumers: An Empirical Study in the Sports Industry, SEGi Review,Vol. 5, No.1.
9. Dix, S., Phau, L., & Pougnet, S. (2010). Bend It like Beckham: The Influence of Sports Celebrities on Young Adult Consumers, Young Consumers. Insight and Ideas for Responsible Marketers, 11(1), pp.36 - 46.
10. Ramsøy, T. Z. (2015). Introduction to Neuromarketing & Consumer Neuroscience. Ramsoy& Neurons Inc, Aps,1* edition, version 1.2, Denmark, ISBN 978-87-997602-0-6.
11. Li, Q., Zhuowei, H., & Christianson, k., (2016). Visual attention toward tourism photographs with text: An eyetracking study. Tourism Managemen, Vol.54, pp.243-258.
12. Plassmann, H., Ramsøy, T. Z., & Milosavljevic, M. (2012). Branding the brain: A critical review and outlook. Journal of Consumer Psychology, Vol. 22, Issue 1, pp.18-36.
14. Beh, C., Bandi, K. and Norman, E.W.L. (2011). Eye-tracking experiment to test key emerging principles of the visual communication of technology. IN: Norman, E.W.L. and Seery, N, (eds). IDATER online conference: graphicacy and modelling 2010. Loughborough: Design Education Research Group, Loughborough Design School, pp. 179-208.
15. Wilkinson, K. M., & Light, J. (2011). Preliminary Investigation of Visual Attention to Human Figures in Photographs potential consideration for the Design of Aided AAC Visual Scene Display. Journal of Speech. Language, and Hearing Research, 54(December). doi:10.1044/1092- 4388(2011/10-0098)a Z.
16. Hutton, S.B., & Nolte, S. (2011). The effect of gaze cues on attention to print advertisements. Applied Cognitive Psychology, Vol.25, pp.887-892.
17. Abu Bakara, M. H., Mohd Asyiek, M. D., & Muhizam, M. (2015). Attributes for Image Content That Attract Consumers’ Attention to Advertisements. Procedia - Social and Behavioral Sciences, World Conference on Technology, Innovation and Entrepreneurship, 195, pp.309 – 314.
18. Sutherland, M., & Sylvester, A. K. (2000). Advertising and the mind of consumer. St Leonards, N.S.W: Allen & Unwin.
19. McCracken, G. (1989). Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process. Journal of Consumer Research, Vol. 16, pp.310-321.
20. Friedman, H. H., & Friedman, L. (1979). Endorser effectiveness by product type. Journal of Advertising Research, 19, pp.63–71.
21. Spry, A., Pappu, R., & Cornwell, T. B. (2011). Celebrity endorsement, brand credibility and brand equity, 2011, European Journal of Marketing, Vol. 45, Iss: 6, pp.882–909.
22. Spry, A., Pappu, R., & Cornwell, T. B. (2011). Celebrity endorsement, brand credibility and brand equity, 2011, European Journal of Marketing, Vol. 45, Iss: 6, pp.882–909.
23. Lindström, A., Berg, H., Nordfält, J., Roggeveen, A. L., & Grewal, D. (2016). Does the presence of a mannequin head change shopping behavior?. Journal of Business Research 69, pp.517–524.
24. Kerfoot, S., Davies, B., & Ward, P. (2003). Visual merchandising and the creation of discernible retail brands. International Journal of Retail & Distribution Management, 31(3), 143–152
25. Law, D., Wong, C., & Yip, J. (2012). How does visual merchandising affect consumer affective response?. An intimate apparel experience, European Journal of Marketing, 46(1/2), 112–133.
26. Lockwood, P., & Kunda, Z. (1997). Superstars and me: Predicting the impact of role models on the self. Journal of Personality and Social Psychology, 73(1), pp.91–103.
27. Martin, M. C., & Gentry, J. W. (1997). Stuck in the model trap: The effects of beautiful models in ads on female pre-adolescents and adolescents. The Journal of Advertising, 26(2), pp.19–33.
28. Bower, A.B. (2001). Highly attractive models in advertising and the women who loathe them: The implications of negative affect for spokesperson effectiveness. Journal of Advertising, 30(3), pp.51–63.
29. Aydınoğlu, N. Z., & Cian, L. (2014). Show me the product, show me the model: Effect of picture type on attitudes toward advertisin. journal of Consumer Psychology, 24, 4, pp.506–519.
30. Pirouz D.M. (2015) The Neuroscience of Consumer Behavioral Decision Making. In: Spotts H. (eds) Revolution in Marketing: Market Driving Changes. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham
31. Todd, P., & Benbasat, I. (1987). Process tracing methods in decision support systems research: exploring the black box. MIS Quarterly, Vol., 11, 4, pp.493–512.
32. Day, R. F., Lin, C. H., Huang, W. H., & Chuang, S. H. (2009). Effects of music tempo and task difficulty on multi-attribute decision-making: an eye-tracking approach. Computers in Human Behavior, Vol. 25, 1, pp.130–143.
33. Wang, J. C., & Day, R. F. (2007). The effects of attention inertia on advertisements on the WWW. Computers in Human Behavior, Vol.23, 3,pp.1390–1407.
34. Lohmeyer, Q., Matthiesen, S., Mussgnug, M., & Meboldt, M. (2014). Analysing Visual Behaviour in Engineering Design by Eye Tracking Experiments. Horváth, Z. Rusák (editor), Budapest, Hungary, p.19-23, Edited by I.Horvath Z, Rusak, Organizing Committee of TMCE 2014, ISBN 978-94-6186-177-1.
35. Higgins, E., Leinenger, M., & Rayner, K. (2014). Eye movements when viewing advertisements. Front Psychol. Front Psychol ,5, 210. Prepublished online 2013 Dec 23. Published online 2014 Mar 17. doi: 10.3389/fpsyg.2014.00210.
36. Rayner, K. (2009). Eye movements and attention in reading, scene perception, and visual search. The Quarterly Journal of Experimental Psychology,Volume 62, Issue 8.
37. Wedel, M., & pieters, R. (2008). Review of eye tracking research in Marketing. Review of Marketing Research, , Vol. 4. Armonk, NY, USA: M.E. Sharpe, Inc. ProQuestebrary, Web. 19 February 2016, pp.123–147.
38. Duchowski, A. (2007). Eye Tracking Methodology: Theory and Practice (2end ed.). USA: Springer.
39. McAlister, L., Srinivasan, R., Jindal, N. & Cannella, A. A. (2016). Advertising Effectiveness: The Moderating Effect of Firm Strategy. Journal of Marketing Research, Vol. 53, No. 2, pp. 207-224.
40. Tellis, G. J. (2004). Effective Advertising: Understanding When, How, and Why Advertising Works. SAGE Publications, Business & Economics - 203 pages.
41. Srull, T. K. (1984). The Effects of Subjective Affective States on Memory and Judgment. NA - Advances in Consumer Research, Volume 11, eds.
42. Mitchell, A. A., & Olson, J. C. (1981). Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?. Journal of Marketing Research, Vol. 18 No. 3, pp. 318-332.
43. Ducoffe, R. H. (1996). Advertising Value and Advertising on the Web. Journal of Advertising Research, 36(5), pp.21-36.
44. Keller, K. (2007). Strategic Brand Management: Building, Measuring and Managing Brand Equity. Prentice Hall, Upper Saddle River, NJ.
45. Petrovici, D., & Marinov, M. (2005). Determinants and antecedents of general attitudes towards advertising: A study of two EU accession countries. European Journal of Marketing, 41(3/4), 2007.
46. Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers’ perceived expertise, trustworthiness, and attractiveness. Journal of Advertising 19: 3952.
47. Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood-Cliffs, NJ: Prentice-Hall.
48. Spears, N., & Singh, S.N. (2004). Measuring Attitude toward the Brand and Purchase Intentions, Journal of Current Issues & Research in Advertising Volume 26, Issue 2.
49. قاضی زاده، مصطفی; بیگی نیا، عبدالرضا; عباسپور، مهرنوش و عنبری، احسان (1390). بررسی تاثیر بازاریابی رابطه مند بر وفاداری مشتریان با استفاده از مدل توسعه یافته بازاریابی رابطه مند(ERM) ( مورد مطالعه: شرکت بیمه ملت). دوفصلنامه راهبردهای بازرگانی، جلد 1، شماره ۴۷، صفحات ۴۰۷-۴۲۲.
50. Lewinski, P., Fransen M.L, & Tan, E.S.H., (2014). Predicting advertising effectiveness by facial expressions in response to amusing persuasive stimuli. J. Neurosci., Psychol., Econ. 7 (1), pp.1–14.
51. Kulczynski, A., Ilicic, J., & Baxter, S. M. (2016). When Your Source Is Smiling, Consumers May Automatically Smile with You: Investigating the Source Expressive Display Hypothesis. Psychology & Marketing, Vol. 33(1), pp.5–19.
52. Wang, Q., Wedel, M., & Liu. X. (2015). How Online Models’ Facial Cues Affect Attention to Websites in Asian and American Cultures, Paper No. RHS 2539253.
53. Bergkvist, L., Hjalmarson, H., & Mägi, A.W. (2015). A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects. International Journal of Advertising, The Review of Marketing Communications, ISSN: 0265-0487 (Print) 1759-3948.
54. Droulers, O., & Adil, S. (2015). Perceived Gaze Direction Modulates Ad Memorization, Journal of Neuroscience, Psychology and Economics,Vol. 8, No. 1, pp.15–26.