Commercial Strategies

Commercial Strategies

The investigation and analysis of strategic orientations in the developing of dynamic capabilities in new ventures(case study: IT business)

Document Type : Original Article

Authors
Tayebeh Abdoli Mohamadabadi
Mahmood Ahmadpour Daryani 1
Jahangir YadolahiFarsi 1
Kamal Sakhdari 2
1 faculty of entrepreneurship/ university of Tehran
2 faculty of entrepreneurship / university of Tehran
10.22070/cs.2021.14083.1071
Abstract
The purpose of this study is identification of components of strategic orientations in the development of dynamic capabilities in new ventures. Through the study of documentary resources and semi-structured interviews with 15 companies in IT businesses in Tehran, questionnaires were collected via purposeful sampling. In the open coding stage, 126 preliminary codes were identified from interview analysis, from which 28 codes were finalized after filtering and integration of similar codes. In the second stage, axial coding was carried out using the axial coding model on the investigated phenomenon. Finally, three main categories were identified of the strategic orientations in the development of dynamic capabilities in new ventures. These, including entrepreneurial strategic orientation (proactiveness innovation, risk-taking and foresight), market strategic orientation(customer and competitor) and technology strategic orientation(product and production), which these components lead to the development of dynamic capabilities and improvement of firm performance. These results provide valuable insights for managers and researchers about creating and developing dynamic capabilities in new ventures.
Keywords
"strategic orientations"
"dynamic capabilities"
"new ventures"
"IT Business"
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Commercial Strategies
Volume 17, Issue 16
February 2021
Pages 46-29