Commercial Strategies

Commercial Strategies

Studying the Mediating Role of Management Ambidexterity Between Strategic Intent and Cooperation Competition Strategy with the Moderating Role of Knowledge Sharing

Document Type : مقاله مستخرج از رساله دکتری

Authors
farshad ghaderi 1
Ismail Malekakhlagh 2
1 PhD Student in Business Policy, Department of Management, Faculty of Literature and Humanities, University of Guilan
2 Associate Professor, Department of Management, Faculty of Literature and Humanities, University of Guilan
10.22070/cs.2022.14372.1107
Abstract
Coopetition strategy is a phenomenon that is the result of the simultaneous pursuit of cooperation and competition between companies, and nowadays it has become increasingly popular in strategic management studies; However, since high-tech industries require expertise and high technology, which any business may not fully possess, are in urgent need of cooperation and sharing of this expertise and technology so that in addition to competing, they can create a unique competitive advantage with cooperation. Therefore, the adoption of a strategy based on competition and cooperation in high-tech industries becomes more and more prominent. This research aims to study the role of management ambidexterity between strategic goals and the cooperation competition strategy with the moderating role of knowledge sharing.
This study is applied in terms of purpose and survey in terms of the method of doing the work. The statistical population consists of 109 active managers in high-tech industries who have experienced competition-cooperation, and who were selected by the non-probability sampling method. The research tool is a questionnaire whose form and content validity were examined using experts' opinions and construct validity using confirmatory factor analysis. Cronbach's alpha coefficient of all variables was more than 0.7, which shows the reliability of the tool. The obtained data were analyzed using the structural equation modeling method and AMOS software.
The findings of the research showed that strategic intent has a positive and significant effect on the management ambidexterity and the cooperation competition strategy, and management ambidexterity has a significant effect on the strategy of competition and cooperation. Furthermore, the result shows that management ambidexterity plays a moderating role between strategic intent and the cooperation competition strategy.
Keywords
Cooperation Competition Strategy
Management Ambidexterity
Knowledge Sharing
Strategic Intent
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Commercial Strategies
Volume 18, Issue 17
December 2021
Pages 99-120