Corporate Sustainability Model Based on Digital Transformation, Strategic Renewal, and Value Creation

Document Type : مقاله مستخرج از پایان نامه

Authors

1 Master of Business Management, Faculty of Management and Economic, Tarbiat Modares University, Tehran, Iran

2 Assistant Professor, Faculty of Management and Economic, Tarbiat Modares University, Tehran, Iran

3 Professor, Faculty of Management and Economic, Tarbiat Modares University, Tehran, Iran

Abstract

Today, the emergence of the concept of digital transformation means making fundamental changes in the approaches to production and offering products and services, which has affected the survival and sustainability of businesses; On the other hand, due to the important role of companies as being responsible to the society, corporate sustainability has been much appreciated by researchers. This research aims to study the relationship between digital transformation and the sustainability of information technology companies by explaining the role of strategic renewal and value creation. This research is applied in terms of purpose and descriptive correlation in terms of nature. The statistical population of the research is knowledge-based manufacturing companies of type two in the field of information technology, and the statistical sample includes 247 companies selected by available sampling. The data collection tool is a questionnaire whose reliability has been confirmed with Cronbach's alpha of 0.766. Furthermore, to analyze the data, a quantitative method, structural equation modeling in the form of Smart PLS software have been used. The results indicate the impact of digital transformation at the 95% confidence level on the sustainability of companies in the information technology field, and the mediating role of strategic renewal and value creation was also confirmed at the 95% confidence level in the relationship between digital transformation and corporate sustainability. Strategic renewal also has a positive and significant impact on value creation.

Keywords

References

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Commercial Strategies
Volume 18, Issue 17
December 2021
Pages 41-24

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