A
-
Abolfazli, Abolfazl
Identifying the Future Plans of Pharmaceutical Companies Accepted in the Tehran Stock Exchange: A Qualitative Content Analysis Approach [Volume 19, Issue 19, 2022, Pages 23-1]
-
Aliyari, Maryam
The Interactive Effect of E-commerce and Market Customer Orientation on Brand Value [Volume 19, Issue 19, 2022, Pages 129-145]
-
Ansari, Azarnoosh
Designing a Model for Gamification in E-Service Quality and its Effects on Customer Behaviors in the E-Retailing Industry [Volume 19, Issue 20, 2024, Pages 195-213]
-
Ansari, azarnoush
Investigating the Mediating Role of Relationship Quality in the Impact of Customer Experience on Customer Behavior (Case Study: Shahrekord Banks and Financial Institutions) [Volume 19, Issue 20, 2024, Pages 100-125]
-
Ansari, Azarnoush
The Role of Social Media in Altruistic and Selfish Motives on the Purchase Intention of Consumers of Green Cosmetics [Volume 19, Issue 20, 2024, Pages 147-170]
-
Arvaneh, Marjan
The Role of Social Media in Altruistic and Selfish Motives on the Purchase Intention of Consumers of Green Cosmetics [Volume 19, Issue 20, 2024, Pages 147-170]
B
-
Bakhshizadeh Borj, Kobra
The Effect of Dynamic Pricing Strategy on Customer Satisfaction with Service Recovery Through Perceived Justice in Internet Taxi Platforms (Case Study: Snap Intelligent Transportation System) [Volume 19, Issue 19, 2022, Pages 107-128]
-
Bashekouh Ajirloo, Mohammad
Predicting International Marketing Strategy Effectiveness through Online Marketing Capability and Networking Capability: The Mediating Role of Strategic Agility and the Moderating Role of Internationalization Knowledge [Volume 19, Issue 19, 2022, Pages 166-146]
-
Binai Rad, Mohammad
The Effect of Dynamic Pricing Strategy on Customer Satisfaction with Service Recovery Through Perceived Justice in Internet Taxi Platforms (Case Study: Snap Intelligent Transportation System) [Volume 19, Issue 19, 2022, Pages 107-128]
D
-
Dehghani Soltani, Mahdi
Identifying and Prioritizing the Most Important Consequences of Brand Value Co-Destruction in Social Commerce: Before and After Using Conflict Management [Volume 19, Issue 19, 2022, Pages 202-228]
-
Delkhah, Jalil
An Integrated Approach to Organizational Purchasing Strategies: A Scoping Review [Volume 19, Issue 20, 2024, Pages 1-29]
E
-
Ebrahimi, Elham
Developing a Customer Experience Management Model in Multichannel (Case: Banking Industry) [Volume 19, Issue 20, 2024, Pages 30-50]
-
EbrahimiKharajo, Vahideh
Presenting the New Medical Equipment Export Market Development Model from the Perspective of Managers with a Mix Method Study [Volume 19, Issue 19, 2022, Pages 83-106]
F
-
Farsi, Sajad
A Model for Strategic Thinking in Iran's Food Industry (Case Study: Pistachio) [Volume 19, Issue 19, 2022, Pages 24-42]
-
Feiz, Davood
Identifying and Prioritizing the Most Important Consequences of Brand Value Co-Destruction in Social Commerce: Before and After Using Conflict Management [Volume 19, Issue 19, 2022, Pages 202-228]
G
-
Geravand, Adele
A Phenomenological Analysis Of Consumers' Behavioral Responses During The Covid-19 Pandemic [Volume 19, Issue 20, 2024, Pages 214-226]
H
-
Heidarzadeh, Kambiz
Evaluation of Antecedents and Consequences of Results Evaluation for Small and Medium Companies in Iran [Volume 19, Issue 19, 2022, Pages 229-286]
-
Heidarzadeh Hanzaee, Kambiz
A Phenomenological Analysis Of Consumers' Behavioral Responses During The Covid-19 Pandemic [Volume 19, Issue 20, 2024, Pages 214-226]
-
Hosseini Sarteshnizi, Marzieh
Investigating the Mediating Role of Relationship Quality in the Impact of Customer Experience on Customer Behavior (Case Study: Shahrekord Banks and Financial Institutions) [Volume 19, Issue 20, 2024, Pages 100-125]
I
-
Irani, Hamid Reza
Developing a Customer Experience Management Model in Multichannel (Case: Banking Industry) [Volume 19, Issue 20, 2024, Pages 30-50]
K
-
Kazemi, Fatemeh
Willingness to Purchase Domestic Household Appliance Brands in Iran and the Impact of Global Identity on Perceived Quality, with a Focus on the Role of Consumers [Volume 19, Issue 19, 2022, Pages 62-82]
-
Kazemi, Seyed Hosein
An Integrated Approach to Organizational Purchasing Strategies: A Scoping Review [Volume 19, Issue 20, 2024, Pages 1-29]
-
Kazemi Saraskanrood, Zahra
Identifying the Antecedents and Consequences of the Use of Artificial Intelligence in Developing a Marketing Plan With a Mixed Approach: Bibliometric Analysis and Meta Synthesis [Volume 19, Issue 20, 2024, Pages 73-99]
-
Kordnaeij, Asadollah
An Integrated Approach to Organizational Purchasing Strategies: A Scoping Review [Volume 19, Issue 20, 2024, Pages 1-29]
M
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Maghsoudi Ganjeh, Yasser
Qualitative Analysis of Strategic Thinking Nature to Skill-Oriented and Thinking-Oriented [Volume 19, Issue 19, 2022, Pages 167-201]
-
Masoomeh, Dashtipoor,
Developing a Customer Experience Management Model in Multichannel (Case: Banking Industry) [Volume 19, Issue 20, 2024, Pages 30-50]
-
Mazroui Nasrabadi, Esmaeil
Identifying and Modeling Critical Success Factors for the Customer Behavior in Brand Co-Creation in Digital and Online Businesses [Volume 19, Issue 20, 2024, Pages 126-146]
-
Mohammad Shafiee, Majid
Designing a Model for Gamification in E-Service Quality and its Effects on Customer Behaviors in the E-Retailing Industry [Volume 19, Issue 20, 2024, Pages 195-213]
-
Moshabaki Esfahani, Asghar
An Integrated Approach to Organizational Purchasing Strategies: A Scoping Review [Volume 19, Issue 20, 2024, Pages 1-29]
N
-
Nikaeen, Arezou
Identifying the Future Plans of Pharmaceutical Companies Accepted in the Tehran Stock Exchange: A Qualitative Content Analysis Approach [Volume 19, Issue 19, 2022, Pages 23-1]
-
Nikkhah, Younes
Predicting International Marketing Strategy Effectiveness through Online Marketing Capability and Networking Capability: The Mediating Role of Strategic Agility and the Moderating Role of Internationalization Knowledge [Volume 19, Issue 19, 2022, Pages 166-146]
-
Nikkhah, Younes
Explaining Market Share of Knowledge-Based Firms through Social Media Use with the Mediating Role of Market Penetration Strategy and Customer Relationship Management [Volume 19, Issue 20, 2024, Pages 171-194]
P
-
Pourmirza, Hamidreza
Evaluation of Antecedents and Consequences of Results Evaluation for Small and Medium Companies in Iran [Volume 19, Issue 19, 2022, Pages 229-286]
R
-
Rad, Fatemeh
Identifying the Future Plans of Pharmaceutical Companies Accepted in the Tehran Stock Exchange: A Qualitative Content Analysis Approach [Volume 19, Issue 19, 2022, Pages 23-1]
-
Raghebi, Mohammad
The Effect of Strategic Focus Dimensions on Relational Capital in Family and Non-Family Firms in the Tehran Stock ExChange [Volume 19, Issue 20, 2024, Pages 51-72]
-
Rahchamani, Ahmad
Antecedents and Consequences of Value Co-Creation in the Online Environment with a Meta-synthesis Approach [Volume 19, Issue 19, 2022, Pages 229-263]
-
Rahimi Kolour, Hossein
Explaining Market Share of Knowledge-Based Firms through Social Media Use with the Mediating Role of Market Penetration Strategy and Customer Relationship Management [Volume 19, Issue 20, 2024, Pages 171-194]
-
Rahro, Mahdiar
An Integrated Approach to Organizational Purchasing Strategies: A Scoping Review [Volume 19, Issue 20, 2024, Pages 1-29]
-
Rezvan, Mohammad Taghi
Identifying and Modeling Critical Success Factors for the Customer Behavior in Brand Co-Creation in Digital and Online Businesses [Volume 19, Issue 20, 2024, Pages 126-146]
-
Roosta, Ahmad
Evaluation of Antecedents and Consequences of Results Evaluation for Small and Medium Companies in Iran [Volume 19, Issue 19, 2022, Pages 229-286]
S
-
Saeednia, Hamidreza
Antecedents and Consequences of Value Co-Creation in the Online Environment with a Meta-synthesis Approach [Volume 19, Issue 19, 2022, Pages 229-263]
-
Salehian Fard, Ruqieh
The Effect of Dynamic Pricing Strategy on Customer Satisfaction with Service Recovery Through Perceived Justice in Internet Taxi Platforms (Case Study: Snap Intelligent Transportation System) [Volume 19, Issue 19, 2022, Pages 107-128]
-
Shahabadi, Abolfazl
The Interactive Effect of E-commerce and Market Customer Orientation on Brand Value [Volume 19, Issue 19, 2022, Pages 129-145]
-
Shahsavandi, Mahmoudreza
Antecedents and Consequences of Value Co-Creation in the Online Environment with a Meta-synthesis Approach [Volume 19, Issue 19, 2022, Pages 229-263]
-
Sheikh Sajadieh, Mohammad
The Interactive Effect of E-commerce and Market Customer Orientation on Brand Value [Volume 19, Issue 19, 2022, Pages 129-145]
-
Shojaeian, Pari
The Role of Social Media in Altruistic and Selfish Motives on the Purchase Intention of Consumers of Green Cosmetics [Volume 19, Issue 20, 2024, Pages 147-170]
-
Solgi, Omid
Explanation and Analysis the Aggressive Product Development Strategies with Brand Equity Orientation [Volume 19, Issue 19, 2022, Pages 43-61]
T
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Tabaeeian, Reihaneh Alsadat
Designing a Model for Gamification in E-Service Quality and its Effects on Customer Behaviors in the E-Retailing Industry [Volume 19, Issue 20, 2024, Pages 195-213]
-
Taheri, ghazale
Identifying and Prioritizing the Most Important Consequences of Brand Value Co-Destruction in Social Commerce: Before and After Using Conflict Management [Volume 19, Issue 19, 2022, Pages 202-228]
Y
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Yazdani, Naser
Willingness to Purchase Domestic Household Appliance Brands in Iran and the Impact of Global Identity on Perceived Quality, with a Focus on the Role of Consumers [Volume 19, Issue 19, 2022, Pages 62-82]
-
Yazdani, Naser
The Effect of Strategic Focus Dimensions on Relational Capital in Family and Non-Family Firms in the Tehran Stock ExChange [Volume 19, Issue 20, 2024, Pages 51-72]
Z
-
Zebhi, Alireza
Qualitative Analysis of Strategic Thinking Nature to Skill-Oriented and Thinking-Oriented [Volume 19, Issue 19, 2022, Pages 167-201]
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