Author Index

A

  • Abolfazli, Abolfazl Identifying the Future Plans of Pharmaceutical Companies Accepted in the Tehran Stock Exchange: A Qualitative Content Analysis Approach [Volume 19, Issue 19, 2022, Pages 23-1]
  • Aliyari, Maryam The Interactive Effect of E-commerce and Market Customer Orientation on Brand Value [Volume 19, Issue 19, 2022, Pages 129-145]
  • Ansari, Azarnoosh Designing a Model for Gamification in E-Service Quality and its Effects on Customer Behaviors in the E-Retailing Industry [Volume 19, Issue 20, 2024, Pages 195-213]
  • Ansari, azarnoush Investigating the Mediating Role of Relationship Quality in the Impact of Customer Experience on Customer Behavior (Case Study: Shahrekord Banks and Financial Institutions) [Volume 19, Issue 20, 2024, Pages 100-125]
  • Ansari, Azarnoush The Role of Social Media in Altruistic and Selfish Motives on the Purchase Intention of Consumers of Green Cosmetics [Volume 19, Issue 20, 2024, Pages 147-170]
  • Arvaneh, Marjan The Role of Social Media in Altruistic and Selfish Motives on the Purchase Intention of Consumers of Green Cosmetics [Volume 19, Issue 20, 2024, Pages 147-170]

B

  • Bakhshizadeh Borj, Kobra The Effect of Dynamic Pricing Strategy on Customer Satisfaction with Service Recovery Through Perceived Justice in Internet Taxi Platforms (Case Study: Snap Intelligent Transportation System) [Volume 19, Issue 19, 2022, Pages 107-128]
  • Bashekouh Ajirloo, Mohammad Predicting International Marketing Strategy Effectiveness through Online Marketing Capability and Networking Capability: The Mediating Role of Strategic Agility and the Moderating Role of Internationalization Knowledge [Volume 19, Issue 19, 2022, Pages 166-146]
  • Binai Rad, Mohammad The Effect of Dynamic Pricing Strategy on Customer Satisfaction with Service Recovery Through Perceived Justice in Internet Taxi Platforms (Case Study: Snap Intelligent Transportation System) [Volume 19, Issue 19, 2022, Pages 107-128]

D

  • Dehghani Soltani, Mahdi Identifying and Prioritizing the Most Important Consequences of Brand Value Co-Destruction in Social Commerce: Before and After Using Conflict Management [Volume 19, Issue 19, 2022, Pages 202-228]
  • Delkhah, Jalil An Integrated Approach to Organizational Purchasing Strategies: A Scoping Review [Volume 19, Issue 20, 2024, Pages 1-29]

E

  • Ebrahimi, Elham Developing a Customer Experience Management Model in Multichannel (Case: Banking Industry) [Volume 19, Issue 20, 2024, Pages 30-50]
  • EbrahimiKharajo, Vahideh Presenting the New Medical Equipment Export Market Development Model from the Perspective of Managers with a Mix Method Study [Volume 19, Issue 19, 2022, Pages 83-106]

F

  • Farsi, Sajad A Model for Strategic Thinking in Iran's Food Industry (Case Study: Pistachio) [Volume 19, Issue 19, 2022, Pages 24-42]
  • Feiz, Davood Identifying and Prioritizing the Most Important Consequences of Brand Value Co-Destruction in Social Commerce: Before and After Using Conflict Management [Volume 19, Issue 19, 2022, Pages 202-228]

G

  • Geravand, Adele A Phenomenological Analysis Of Consumers' Behavioral Responses During The Covid-19 Pandemic [Volume 19, Issue 20, 2024, Pages 214-226]

H

  • Heidarzadeh, Kambiz Evaluation of Antecedents and Consequences of Results Evaluation for Small and Medium Companies in Iran [Volume 19, Issue 19, 2022, Pages 229-286]
  • Heidarzadeh Hanzaee, Kambiz A Phenomenological Analysis Of Consumers' Behavioral Responses During The Covid-19 Pandemic [Volume 19, Issue 20, 2024, Pages 214-226]
  • Hosseini Sarteshnizi, Marzieh Investigating the Mediating Role of Relationship Quality in the Impact of Customer Experience on Customer Behavior (Case Study: Shahrekord Banks and Financial Institutions) [Volume 19, Issue 20, 2024, Pages 100-125]

I

  • Irani, Hamid Reza Developing a Customer Experience Management Model in Multichannel (Case: Banking Industry) [Volume 19, Issue 20, 2024, Pages 30-50]

K

  • Kazemi, Fatemeh Willingness to Purchase Domestic Household Appliance Brands in Iran and the Impact of Global Identity on Perceived Quality, with a Focus on the Role of Consumers [Volume 19, Issue 19, 2022, Pages 62-82]
  • Kazemi, Seyed Hosein An Integrated Approach to Organizational Purchasing Strategies: A Scoping Review [Volume 19, Issue 20, 2024, Pages 1-29]
  • Kazemi Saraskanrood, Zahra Identifying the Antecedents and Consequences of the Use of Artificial Intelligence in Developing a Marketing Plan With a Mixed Approach: Bibliometric Analysis and Meta Synthesis [Volume 19, Issue 20, 2024, Pages 73-99]
  • Kordnaeij, Asadollah An Integrated Approach to Organizational Purchasing Strategies: A Scoping Review [Volume 19, Issue 20, 2024, Pages 1-29]

M

  • Maghsoudi Ganjeh, Yasser Qualitative Analysis of Strategic Thinking Nature to Skill-Oriented and Thinking-Oriented [Volume 19, Issue 19, 2022, Pages 167-201]
  • Masoomeh, Dashtipoor, Developing a Customer Experience Management Model in Multichannel (Case: Banking Industry) [Volume 19, Issue 20, 2024, Pages 30-50]
  • Mazroui Nasrabadi, Esmaeil Identifying and Modeling Critical Success Factors for the Customer Behavior in Brand Co-Creation in Digital and Online Businesses [Volume 19, Issue 20, 2024, Pages 126-146]
  • Mohammad Shafiee, Majid Designing a Model for Gamification in E-Service Quality and its Effects on Customer Behaviors in the E-Retailing Industry [Volume 19, Issue 20, 2024, Pages 195-213]
  • Moshabaki Esfahani, Asghar An Integrated Approach to Organizational Purchasing Strategies: A Scoping Review [Volume 19, Issue 20, 2024, Pages 1-29]

N

  • Nikaeen, Arezou Identifying the Future Plans of Pharmaceutical Companies Accepted in the Tehran Stock Exchange: A Qualitative Content Analysis Approach [Volume 19, Issue 19, 2022, Pages 23-1]
  • Nikkhah, Younes Predicting International Marketing Strategy Effectiveness through Online Marketing Capability and Networking Capability: The Mediating Role of Strategic Agility and the Moderating Role of Internationalization Knowledge [Volume 19, Issue 19, 2022, Pages 166-146]
  • Nikkhah, Younes Explaining Market Share of Knowledge-Based Firms through Social Media Use with the Mediating Role of Market Penetration Strategy and Customer Relationship Management [Volume 19, Issue 20, 2024, Pages 171-194]

P

  • Pourmirza, Hamidreza Evaluation of Antecedents and Consequences of Results Evaluation for Small and Medium Companies in Iran [Volume 19, Issue 19, 2022, Pages 229-286]

R

  • Rad, Fatemeh Identifying the Future Plans of Pharmaceutical Companies Accepted in the Tehran Stock Exchange: A Qualitative Content Analysis Approach [Volume 19, Issue 19, 2022, Pages 23-1]
  • Raghebi, Mohammad The Effect of Strategic Focus Dimensions on Relational Capital in Family and Non-Family Firms in the Tehran Stock ExChange [Volume 19, Issue 20, 2024, Pages 51-72]
  • Rahchamani, Ahmad Antecedents and Consequences of Value Co-Creation in the Online Environment with a Meta-synthesis Approach [Volume 19, Issue 19, 2022, Pages 229-263]
  • Rahimi Kolour, Hossein Explaining Market Share of Knowledge-Based Firms through Social Media Use with the Mediating Role of Market Penetration Strategy and Customer Relationship Management [Volume 19, Issue 20, 2024, Pages 171-194]
  • Rahro, Mahdiar An Integrated Approach to Organizational Purchasing Strategies: A Scoping Review [Volume 19, Issue 20, 2024, Pages 1-29]
  • Rezvan, Mohammad Taghi Identifying and Modeling Critical Success Factors for the Customer Behavior in Brand Co-Creation in Digital and Online Businesses [Volume 19, Issue 20, 2024, Pages 126-146]
  • Roosta, Ahmad Evaluation of Antecedents and Consequences of Results Evaluation for Small and Medium Companies in Iran [Volume 19, Issue 19, 2022, Pages 229-286]

S

  • Saeednia, Hamidreza Antecedents and Consequences of Value Co-Creation in the Online Environment with a Meta-synthesis Approach [Volume 19, Issue 19, 2022, Pages 229-263]
  • Salehian Fard, Ruqieh The Effect of Dynamic Pricing Strategy on Customer Satisfaction with Service Recovery Through Perceived Justice in Internet Taxi Platforms (Case Study: Snap Intelligent Transportation System) [Volume 19, Issue 19, 2022, Pages 107-128]
  • Shahabadi, Abolfazl The Interactive Effect of E-commerce and Market Customer Orientation on Brand Value [Volume 19, Issue 19, 2022, Pages 129-145]
  • Shahsavandi, Mahmoudreza Antecedents and Consequences of Value Co-Creation in the Online Environment with a Meta-synthesis Approach [Volume 19, Issue 19, 2022, Pages 229-263]
  • Sheikh Sajadieh, Mohammad The Interactive Effect of E-commerce and Market Customer Orientation on Brand Value [Volume 19, Issue 19, 2022, Pages 129-145]
  • Shojaeian, Pari The Role of Social Media in Altruistic and Selfish Motives on the Purchase Intention of Consumers of Green Cosmetics [Volume 19, Issue 20, 2024, Pages 147-170]
  • Solgi, Omid Explanation and Analysis the Aggressive Product Development Strategies with Brand Equity Orientation [Volume 19, Issue 19, 2022, Pages 43-61]

T

  • Tabaeeian, Reihaneh Alsadat Designing a Model for Gamification in E-Service Quality and its Effects on Customer Behaviors in the E-Retailing Industry [Volume 19, Issue 20, 2024, Pages 195-213]
  • Taheri, ghazale Identifying and Prioritizing the Most Important Consequences of Brand Value Co-Destruction in Social Commerce: Before and After Using Conflict Management [Volume 19, Issue 19, 2022, Pages 202-228]

Y

  • Yazdani, Naser Willingness to Purchase Domestic Household Appliance Brands in Iran and the Impact of Global Identity on Perceived Quality, with a Focus on the Role of Consumers [Volume 19, Issue 19, 2022, Pages 62-82]
  • Yazdani, Naser The Effect of Strategic Focus Dimensions on Relational Capital in Family and Non-Family Firms in the Tehran Stock ExChange [Volume 19, Issue 20, 2024, Pages 51-72]

Z

  • Zebhi, Alireza Qualitative Analysis of Strategic Thinking Nature to Skill-Oriented and Thinking-Oriented [Volume 19, Issue 19, 2022, Pages 167-201]