Keyword Index

A

  • Annual Reports Identifying the Future Plans of Pharmaceutical Companies Accepted in the Tehran Stock Exchange: A Qualitative Content Analysis Approach [Volume 19, Issue 19, 2022, Pages 23-1]
  • Annual Reports The Effect of Dynamic Pricing Strategy on Customer Satisfaction with Service Recovery Through Perceived Justice in Internet Taxi Platforms (Case Study: Snap Intelligent Transportation System) [Volume 19, Issue 19, 2022, Pages 107-128]
  • Antecedents Antecedents and Consequences of Value Co-Creation in the Online Environment with a Meta-synthesis Approach [Volume 19, Issue 19, 2022, Pages 229-263]
  • Antecedents and consequences Evaluation of Antecedents and Consequences of Results Evaluation for Small and Medium Companies in Iran [Volume 19, Issue 19, 2022, Pages 229-286]
  • Artificial intelligence Identifying the Antecedents and Consequences of the Use of Artificial Intelligence in Developing a Marketing Plan With a Mixed Approach: Bibliometric Analysis and Meta Synthesis [Volume 19, Issue 20, 2022, Pages 73-99]

B

  • Banking Industry Developing a Customer Experience Management Model in Multichannel (Case: Banking Industry) [Volume 19, Issue 20, 2022, Pages 30-50]
  • Behavioral Intention Designing a Model for Gamification in E-Service Quality and its Effects on Customer Behaviors in the E-Retailing Industry [Volume 19, Issue 20, 2022, Pages 195-213]
  • Bibliometric analysis Identifying the Antecedents and Consequences of the Use of Artificial Intelligence in Developing a Marketing Plan With a Mixed Approach: Bibliometric Analysis and Meta Synthesis [Volume 19, Issue 20, 2022, Pages 73-99]
  • Brand Value The Interactive Effect of E-commerce and Market Customer Orientation on Brand Value [Volume 19, Issue 19, 2022, Pages 129-145]
  • Brand value co-destruction Identifying and Prioritizing the Most Important Consequences of Brand Value Co-Destruction in Social Commerce: Before and After Using Conflict Management [Volume 19, Issue 19, 2022, Pages 202-228]

C

  • Conflict management Identifying and Prioritizing the Most Important Consequences of Brand Value Co-Destruction in Social Commerce: Before and After Using Conflict Management [Volume 19, Issue 19, 2022, Pages 202-228]
  • Consumer Behavior Digital Marketing Based On Visual Stimuli, A Research With A Mixed Approach (Qualitative-Quantitative) [Volume 19, Issue 20, 2022, Pages 227-255]
  • Consumer Behavior A Phenomenological Analysis Of Consumers' Behavioral Responses During The Covid-19 Pandemic [Volume 19, Issue 20, 2022, Pages 214-226]
  • Content Analysis Identifying the Future Plans of Pharmaceutical Companies Accepted in the Tehran Stock Exchange: A Qualitative Content Analysis Approach [Volume 19, Issue 19, 2022, Pages 23-1]
  • Content Analysis The Effect of Dynamic Pricing Strategy on Customer Satisfaction with Service Recovery Through Perceived Justice in Internet Taxi Platforms (Case Study: Snap Intelligent Transportation System) [Volume 19, Issue 19, 2022, Pages 107-128]
  • Corona Virus A Phenomenological Analysis Of Consumers' Behavioral Responses During The Covid-19 Pandemic [Volume 19, Issue 20, 2022, Pages 214-226]
  • COVID-19 A Phenomenological Analysis Of Consumers' Behavioral Responses During The Covid-19 Pandemic [Volume 19, Issue 20, 2022, Pages 214-226]
  • Creative thinking Qualitative Analysis of Strategic Thinking Nature to Skill-Oriented and Thinking-Oriented [Volume 19, Issue 19, 2022, Pages 167-201]
  • Critical Success Factors (CSFs) Identifying and Modeling Critical Success Factors for the Customer Behavior in Brand Co-Creation in Digital and Online Businesses [Volume 19, Issue 20, 2022, Pages 126-146]
  • Critical thinking Qualitative Analysis of Strategic Thinking Nature to Skill-Oriented and Thinking-Oriented [Volume 19, Issue 19, 2022, Pages 167-201]
  • Customer Attraction Digital Marketing Based On Visual Stimuli, A Research With A Mixed Approach (Qualitative-Quantitative) [Volume 19, Issue 20, 2022, Pages 227-255]
  • Customer Behavior Investigating the Mediating Role of Relationship Quality in the Impact of Customer Experience on Customer Behavior (Case Study: Shahrekord Banks and Financial Institutions) [Volume 19, Issue 20, 2022, Pages 100-125]
  • Customer Brand Co-Creation Behavior Identifying and Modeling Critical Success Factors for the Customer Behavior in Brand Co-Creation in Digital and Online Businesses [Volume 19, Issue 20, 2022, Pages 126-146]
  • Customer Commitment Investigating the Mediating Role of Relationship Quality in the Impact of Customer Experience on Customer Behavior (Case Study: Shahrekord Banks and Financial Institutions) [Volume 19, Issue 20, 2022, Pages 100-125]
  • Customer Experience Investigating the Mediating Role of Relationship Quality in the Impact of Customer Experience on Customer Behavior (Case Study: Shahrekord Banks and Financial Institutions) [Volume 19, Issue 20, 2022, Pages 100-125]
  • Customer Experience Management Developing a Customer Experience Management Model in Multichannel (Case: Banking Industry) [Volume 19, Issue 20, 2022, Pages 30-50]
  • Customer Orientation The Interactive Effect of E-commerce and Market Customer Orientation on Brand Value [Volume 19, Issue 19, 2022, Pages 129-145]
  • Customer Relationship Management Explaining Market Share of Knowledge-Based Firms through Social Media Use with the Mediating Role of Market Penetration Strategy and Customer Relationship Management [Volume 19, Issue 20, 2022, Pages 171-194]
  • Customer Trust Investigating the Mediating Role of Relationship Quality in the Impact of Customer Experience on Customer Behavior (Case Study: Shahrekord Banks and Financial Institutions) [Volume 19, Issue 20, 2022, Pages 100-125]

D

  • Digital Business Identifying and Modeling Critical Success Factors for the Customer Behavior in Brand Co-Creation in Digital and Online Businesses [Volume 19, Issue 20, 2022, Pages 126-146]

E

  • E-commerce The Interactive Effect of E-commerce and Market Customer Orientation on Brand Value [Volume 19, Issue 19, 2022, Pages 129-145]

F

  • Family and non-family companies The Effect of Strategic Focus Dimensions on Relational Capital in Family and Non-Family Firms in the Tehran Stock ExChange [Volume 19, Issue 20, 2022, Pages 51-72]
  • Future Plans Identifying the Future Plans of Pharmaceutical Companies Accepted in the Tehran Stock Exchange: A Qualitative Content Analysis Approach [Volume 19, Issue 19, 2022, Pages 23-1]
  • Future Plans The Effect of Dynamic Pricing Strategy on Customer Satisfaction with Service Recovery Through Perceived Justice in Internet Taxi Platforms (Case Study: Snap Intelligent Transportation System) [Volume 19, Issue 19, 2022, Pages 107-128]
  • Fuzzy Cognitive Mapping Identifying and Modeling Critical Success Factors for the Customer Behavior in Brand Co-Creation in Digital and Online Businesses [Volume 19, Issue 20, 2022, Pages 126-146]

G

  • Gamification Designing a Model for Gamification in E-Service Quality and its Effects on Customer Behaviors in the E-Retailing Industry [Volume 19, Issue 20, 2022, Pages 195-213]
  • Global identity” Willingness to Purchase Domestic Household Appliance Brands in Iran and the Impact of Global Identity on Perceived Quality, with a Focus on the Role of Consumers [Volume 19, Issue 19, 2022, Pages 62-82]

H

  • Holistic thinking Qualitative Analysis of Strategic Thinking Nature to Skill-Oriented and Thinking-Oriented [Volume 19, Issue 19, 2022, Pages 167-201]

I

  • Internationalization Knowledge Predicting International Marketing Strategy Effectiveness through Online Marketing Capability and Networking Capability: The Mediating Role of Strategic Agility and the Moderating Role of Internationalization Knowledge [Volume 19, Issue 19, 2022, Pages 166-146]
  • International Marketing Strategy Effectiveness Predicting International Marketing Strategy Effectiveness through Online Marketing Capability and Networking Capability: The Mediating Role of Strategic Agility and the Moderating Role of Internationalization Knowledge [Volume 19, Issue 19, 2022, Pages 166-146]
  • Iran's pistachio industry A Model for Strategic Thinking in Iran's Food Industry (Case Study: Pistachio) [Volume 19, Issue 19, 2022, Pages 24-42]
  • Iraqi buyers A Phenomenological Study of the Lived Experience of Iraqi Buyers in the Consumer Markets of Khuzestan Province [Volume 19, Issue 20, 2022, Pages 256-283]

K

  • Khuzestan province A Phenomenological Study of the Lived Experience of Iraqi Buyers in the Consumer Markets of Khuzestan Province [Volume 19, Issue 20, 2022, Pages 256-283]
  • Knowledge-Based Firms Explaining Market Share of Knowledge-Based Firms through Social Media Use with the Mediating Role of Market Penetration Strategy and Customer Relationship Management [Volume 19, Issue 20, 2022, Pages 171-194]

L

  • Learning orientation The Effect of Strategic Focus Dimensions on Relational Capital in Family and Non-Family Firms in the Tehran Stock ExChange [Volume 19, Issue 20, 2022, Pages 51-72]

M

  • Marketing Plan Identifying the Antecedents and Consequences of the Use of Artificial Intelligence in Developing a Marketing Plan With a Mixed Approach: Bibliometric Analysis and Meta Synthesis [Volume 19, Issue 20, 2022, Pages 73-99]
  • Market orientation The Effect of Strategic Focus Dimensions on Relational Capital in Family and Non-Family Firms in the Tehran Stock ExChange [Volume 19, Issue 20, 2022, Pages 51-72]
  • Market Penetration Strategy Explaining Market Share of Knowledge-Based Firms through Social Media Use with the Mediating Role of Market Penetration Strategy and Customer Relationship Management [Volume 19, Issue 20, 2022, Pages 171-194]
  • Meta Synthesis Identifying the Antecedents and Consequences of the Use of Artificial Intelligence in Developing a Marketing Plan With a Mixed Approach: Bibliometric Analysis and Meta Synthesis [Volume 19, Issue 20, 2022, Pages 73-99]
  • Meta-synthesis method Antecedents and Consequences of Value Co-Creation in the Online Environment with a Meta-synthesis Approach [Volume 19, Issue 19, 2022, Pages 229-263]
  • MICMAC analysis A Model for Strategic Thinking in Iran's Food Industry (Case Study: Pistachio) [Volume 19, Issue 19, 2022, Pages 24-42]
  • Mixed Method Evaluation of Antecedents and Consequences of Results Evaluation for Small and Medium Companies in Iran [Volume 19, Issue 19, 2022, Pages 229-286]
  • Multiple Distribution Channels Developing a Customer Experience Management Model in Multichannel (Case: Banking Industry) [Volume 19, Issue 20, 2022, Pages 30-50]

N

  • Network analysis Identifying the Antecedents and Consequences of the Use of Artificial Intelligence in Developing a Marketing Plan With a Mixed Approach: Bibliometric Analysis and Meta Synthesis [Volume 19, Issue 20, 2022, Pages 73-99]
  • Networking Capability Predicting International Marketing Strategy Effectiveness through Online Marketing Capability and Networking Capability: The Mediating Role of Strategic Agility and the Moderating Role of Internationalization Knowledge [Volume 19, Issue 19, 2022, Pages 166-146]
  • NPD Explanation and Analysis the Aggressive Product Development Strategies with Brand Equity Orientation [Volume 19, Issue 19, 2022, Pages 43-61]

O

  • Offensive strategy: EHAC Explanation and Analysis the Aggressive Product Development Strategies with Brand Equity Orientation [Volume 19, Issue 19, 2022, Pages 43-61]
  • Online Marketing Capability Predicting International Marketing Strategy Effectiveness through Online Marketing Capability and Networking Capability: The Mediating Role of Strategic Agility and the Moderating Role of Internationalization Knowledge [Volume 19, Issue 19, 2022, Pages 166-146]

P

  • Pandemic A Phenomenological Analysis Of Consumers' Behavioral Responses During The Covid-19 Pandemic [Volume 19, Issue 20, 2022, Pages 214-226]
  • Pharmaceutical Industry Identifying the Future Plans of Pharmaceutical Companies Accepted in the Tehran Stock Exchange: A Qualitative Content Analysis Approach [Volume 19, Issue 19, 2022, Pages 23-1]
  • Pharmaceutical Industry The Effect of Dynamic Pricing Strategy on Customer Satisfaction with Service Recovery Through Perceived Justice in Internet Taxi Platforms (Case Study: Snap Intelligent Transportation System) [Volume 19, Issue 19, 2022, Pages 107-128]
  • Phenomenology A Phenomenological Analysis Of Consumers' Behavioral Responses During The Covid-19 Pandemic [Volume 19, Issue 20, 2022, Pages 214-226]
  • Purchase intention, altruistic motivation, selfish motivation, green cosmetics The Role of Social Media in Altruistic and Selfish Motives on the Purchase Intention of Consumers of Green Cosmetics [Volume 19, Issue 20, 2022, Pages 147-170]
  • Purchasing Management An Integrated Approach to Organizational Purchasing Strategies: A Scoping Review [Volume 19, Issue 20, 2022, Pages 1-29]

S

  • Scenario planning Identifying and Modeling Critical Success Factors for the Customer Behavior in Brand Co-Creation in Digital and Online Businesses [Volume 19, Issue 20, 2022, Pages 126-146]
  • Scoping review An Integrated Approach to Organizational Purchasing Strategies: A Scoping Review [Volume 19, Issue 20, 2022, Pages 1-29]
  • Small & Medium-size Enterprises (SMEs) Evaluation of Antecedents and Consequences of Results Evaluation for Small and Medium Companies in Iran [Volume 19, Issue 19, 2022, Pages 229-286]
  • Social Media Use Explaining Market Share of Knowledge-Based Firms through Social Media Use with the Mediating Role of Market Penetration Strategy and Customer Relationship Management [Volume 19, Issue 20, 2022, Pages 171-194]
  • Strategic Agility Predicting International Marketing Strategy Effectiveness through Online Marketing Capability and Networking Capability: The Mediating Role of Strategic Agility and the Moderating Role of Internationalization Knowledge [Volume 19, Issue 19, 2022, Pages 166-146]
  • Strategic focus The Effect of Strategic Focus Dimensions on Relational Capital in Family and Non-Family Firms in the Tehran Stock ExChange [Volume 19, Issue 20, 2022, Pages 51-72]
  • Strategic thinking A Model for Strategic Thinking in Iran's Food Industry (Case Study: Pistachio) [Volume 19, Issue 19, 2022, Pages 24-42]
  • Strategic thinking Qualitative Analysis of Strategic Thinking Nature to Skill-Oriented and Thinking-Oriented [Volume 19, Issue 19, 2022, Pages 167-201]
  • Supply An Integrated Approach to Organizational Purchasing Strategies: A Scoping Review [Volume 19, Issue 20, 2022, Pages 1-29]
  • Systematic review An Integrated Approach to Organizational Purchasing Strategies: A Scoping Review [Volume 19, Issue 20, 2022, Pages 1-29]
  • Systemic thinking Qualitative Analysis of Strategic Thinking Nature to Skill-Oriented and Thinking-Oriented [Volume 19, Issue 19, 2022, Pages 167-201]

V

  • Value Co-creation Antecedents and Consequences of Value Co-Creation in the Online Environment with a Meta-synthesis Approach [Volume 19, Issue 19, 2022, Pages 229-263]