Keyword Index

B

  • Best-Worst method Identifying and prioritizing obstacles to selling green products in promoting sustainable consumption patterns using the best-worst and fuzzy TODIM method [Volume 21, Issue 23, 2024, Pages 177-196]
  • Brand Architecture Designing a Branding Roadmap for a Holding Company (Case Study: Golrang Industrial Group) [Volume 21, Issue 23, 2024, Pages 37-64]
  • Brand Roadmap Designing a Branding Roadmap for a Holding Company (Case Study: Golrang Industrial Group) [Volume 21, Issue 23, 2024, Pages 37-64]

C

  • Challenges Identifying Challenges and Ranking Strategies for the Implementation of Industry 4.0 Technologies [Volume 21, Issue 23, 2024, Pages 197-214]
  • Consumer Behavior Patterns A Model for Domestic Brand Love in High-Tech Industries with an Emphasis on the Behavioral Patterns of Generation Z Consumers [Volume 21, Issue 23, 2024, Pages 127-148]

D

  • Digital Marketing Ecosystem Identifying and Prioritizing Effective Factors in the Digital Marketing Ecosystem Using Fuzzy Cognitive Map [Volume 21, Issue 23, 2024, Pages 65-80]
  • Digital Transformation Identifying and ranking the effective dimensions of digital transformation on the internationalization of startup companies [Volume 21, Issue 23, 2024, Pages 81-102]
  • Digital Transformation Identifying Challenges and Ranking Strategies for the Implementation of Industry 4.0 Technologies [Volume 21, Issue 23, 2024, Pages 197-214]
  • Domestic Brand Love A Model for Domestic Brand Love in High-Tech Industries with an Emphasis on the Behavioral Patterns of Generation Z Consumers [Volume 21, Issue 23, 2024, Pages 127-148]

E

  • Ecosystem Identifying and Prioritizing Effective Factors in the Digital Marketing Ecosystem Using Fuzzy Cognitive Map [Volume 21, Issue 23, 2024, Pages 65-80]
  • Emotional competence The effect of personality orientation and emotional competence on self-efficacy and social entrepreneurship intention [Volume 21, Issue 23, 2024, Pages 149-176]

F

  • Foresight Designing a Strategic Foresight Model in the Insurance Industry [Volume 21, Issue 23, 2024, Pages 103-126]
  • Fuzzy Cognitive Map Identifying and Prioritizing Effective Factors in the Digital Marketing Ecosystem Using Fuzzy Cognitive Map [Volume 21, Issue 23, 2024, Pages 65-80]
  • Fuzzy Todim Identifying and prioritizing obstacles to selling green products in promoting sustainable consumption patterns using the best-worst and fuzzy TODIM method [Volume 21, Issue 23, 2024, Pages 177-196]

G

  • Generation Z A Model for Domestic Brand Love in High-Tech Industries with an Emphasis on the Behavioral Patterns of Generation Z Consumers [Volume 21, Issue 23, 2024, Pages 127-148]
  • Grounded theory Designing a Strategic Foresight Model in the Insurance Industry [Volume 21, Issue 23, 2024, Pages 103-126]
  • Grounded theory A Model for Domestic Brand Love in High-Tech Industries with an Emphasis on the Behavioral Patterns of Generation Z Consumers [Volume 21, Issue 23, 2024, Pages 127-148]
  • Grounded theory Presenting a process model for strategic management of health tourism marketing [Volume 21, Issue 23, 2024, Pages 1-36]

H

  • High-Tech Industries A Model for Domestic Brand Love in High-Tech Industries with an Emphasis on the Behavioral Patterns of Generation Z Consumers [Volume 21, Issue 23, 2024, Pages 127-148]
  • Holding Designing a Branding Roadmap for a Holding Company (Case Study: Golrang Industrial Group) [Volume 21, Issue 23, 2024, Pages 37-64]

I

  • Industry 4.0 Technologies Identifying Challenges and Ranking Strategies for the Implementation of Industry 4.0 Technologies [Volume 21, Issue 23, 2024, Pages 197-214]
  • Insurance Industry Designing a Strategic Foresight Model in the Insurance Industry [Volume 21, Issue 23, 2024, Pages 103-126]
  • Internationalization Identifying and ranking the effective dimensions of digital transformation on the internationalization of startup companies [Volume 21, Issue 23, 2024, Pages 81-102]

M

  • Maintenance and Repair Identifying Challenges and Ranking Strategies for the Implementation of Industry 4.0 Technologies [Volume 21, Issue 23, 2024, Pages 197-214]
  • Marketing Identifying and Prioritizing Effective Factors in the Digital Marketing Ecosystem Using Fuzzy Cognitive Map [Volume 21, Issue 23, 2024, Pages 65-80]
  • Meta-synthesis Identifying and ranking the effective dimensions of digital transformation on the internationalization of startup companies [Volume 21, Issue 23, 2024, Pages 81-102]

P

  • Paradigmatic pattern Presenting a process model for strategic management of health tourism marketing [Volume 21, Issue 23, 2024, Pages 1-36]
  • Personality Orientation The effect of personality orientation and emotional competence on self-efficacy and social entrepreneurship intention [Volume 21, Issue 23, 2024, Pages 149-176]

S

  • Sales management Identifying and prioritizing obstacles to selling green products in promoting sustainable consumption patterns using the best-worst and fuzzy TODIM method [Volume 21, Issue 23, 2024, Pages 177-196]
  • Self-efficacy The effect of personality orientation and emotional competence on self-efficacy and social entrepreneurship intention [Volume 21, Issue 23, 2024, Pages 149-176]
  • Startup Companies Identifying and ranking the effective dimensions of digital transformation on the internationalization of startup companies [Volume 21, Issue 23, 2024, Pages 81-102]
  • Strategy Identifying Challenges and Ranking Strategies for the Implementation of Industry 4.0 Technologies [Volume 21, Issue 23, 2024, Pages 197-214]
  • Sustainable marketing Identifying and prioritizing obstacles to selling green products in promoting sustainable consumption patterns using the best-worst and fuzzy TODIM method [Volume 21, Issue 23, 2024, Pages 177-196]