Investigating the structure and compilation of the selection model for Iranian export markets

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Non-oil export development is one of the important strategies of the country's economic development. In line with the policy of increasing non-oil exports, recognizing the priorities of domestic products that have the necessary conditions for global market penetration, seems necessary. In this study, the structure of the global market for apples, grapes and kiwi fruit, and market power of Iran in target countries compared to rivals using the Herfindal-Hirschman index, as well as the prioritization of target countries of Iran, based on the estimation of market sustainability indicators, the average price of the dollar, the average import share of the target country, the coefficient of fluctuation of the price of the dollar and the coefficient of fluctuation of the imported share of the target country have been studied using numerical taxonomic approach. The results of the prioritization of the target countries of Iran for apples show that the UAE, Turkmenistan and Saudi Arabia comprise the first to third priorities. The global market structure for apples, grapes and kiwi fruit suggests that the market structure of these three products during the period from 2001 to 2014 is an open multilateral monopoly, between open and closed multilateral monopoly, and closed multilateral monopoly respectively. With regard to the results of prioritizing the target countries for the three products, it is suggested to use the preferential and bilateral agreements to market these three products in the countries that have been stratified so that the conditions for changing the export pattern and reaching the proposed model are prepared.

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