13. Gentile, C., Spiller, N. and Noci, G. (2007), “How to sustainthe customer experience: an overview of experience components that co-create value with the customer”, European Management Journal, Vol. 25 No. 5, pp. 395-410.
14. Triantafillidou, A. and Siomkos, G. (2014), “consumption experience outcome: satisfaction, nostalgia intensity, word-of-mouth (WOM) communication and behavioural intentions”, Journal of consumer marketing , Vol. 31 Iss 6/7 pp. 526-540
15. Kazakova, S., Cauberghe, V. and Thijs, D. (2012), “The effect of flow on implicit memory of in-game brand placements”, in Eisend, M., Langner, T. and Okazaki, S., Advances in Advertising Research, Gabler Verglag, Wiesbaden, Vol. III, pp. 249-259.
16. McGinnis, L., Gentry, J. and Gao, T. (2008), “The impact of flow and communitas on enduring involvement in extended service encounters”, Journal of Service Research, Vol. 11,No.1,pp.74-90.
17. EURIB., 2009. Brand- experience model of Pine and Gilmore. European Institute for Brand Management
18. Oh, H., Fiore, A.M. and Jeoung, M. (2007), “Measuring experience economy concepts: tourism applications”,Journal of Travel Research, Vol. 46 No. 2, pp. 119-132.
19. Triantafillidou, A. and Siomkos, G. (2013), “Summer camping: an extraordinary, nostalgic, and interpersonal experience”, Journal of Vacation Marketing, Vol. 19 No. 3, pp. 197-208.
20. Brown, T.J., Barry, T.E., Dacin, P.A. and Gunst, R.F. (2005), “Spreading the word: investigating antecedents of consumers’ positive word-of-mouth intentions and behaviours in a retailing context”, Journal of the Academy of Marketing Science, Vol.33 No,2,pp.123.10.
)