Commercial Strategies - Articles List

Volume & Issue: Volume 14, Issue 9, September 2017

Presenting Structural Model for Influence of Origin Country on Specific Value of Brand (Case Study: Pharmaceutical In-dustry)

Pages 1-14

10.22070/14.9.1

manijeh Bahreinizadeh; Majid Ismail pour; Masoud Haraghy

Surveying Influence of Apparent Attrac-tiveness and Validity of Virus Message Source on Consumerâs view to Brand

Pages 15-28

10.22070/14.9.15

Majid Esmailpour; Farshad Aram

Surveying Influence of Different Aspects of Consume Experience on Post-consume Variables (Satisfaction, Sadness Intensity, Mouth-to-mouth Communication, and Behavioral Wills) (Case Study: Mashhad Azad University)

Pages 29-44

10.22070/14.9.29

Ayda Parsa; Sahel Farrokhian

Surveying Influence of Business Strategy, Generosity, and Environmental Mobility on Marketing Performance; Determining Marketing Audit Role (Case Study: Pharmaceutic Companies)

Pages 45-56

10.22070/14.9.45

Morteza Maleki,; Atefeh Shabani

Conceptualization of âCustomer Portfo-lioâ in Holdings: Classic Grounded Theo-ry Method

Pages 57-76

10.22070/14.9.57

Mohmmad Talari; Seyyad Hamid Khodadad Hoseini; Asadollah Kord Naij; Adel Azar

Surveying the Relation between Aspects of Companyâs Social Responsibility and Cus-tomerâs Loyalty (Case Study: Raja Trans-portation Company)

Pages 77-90

10.22070/14.9.77

Mahdieh Bayati Sedaghat; Ahmad Sardari,; Naser Yazdani,

Journal Archive

Volume 20 (2023)

Volume 19 (2022)

Volume 18 (2021)

Volume 17 (2020)

Volume 16 (2019)

Volume 15 (2018)

Volume 14 (2017)

Issue 10

Issue 9

Volume 13 (2016)

Volume 12 (2015)

Volume 11 (2014)

Volume 10 (2012)

Volume 9 (2011)

Volume 8 (2010)

Volume 7 (2009)

Volume 6 (2008)

Volume 5 (2007)

Volume 4 (2006)

Volume 3 (2005)

Volume 2 (2004)

Volume 1 (2004)