Commercial Strategies

Volume & Issue: Volume 15, Issue 12, March 2019

Number of Articles: 10

Investigating the Effects of Relationship Marketing of Charitable Organizations on Benefactors Behavioral Responses (Case Study: Imam Khomeini Relief Committee of Ilam City)

Pages 1-16

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Azim Zarei, Vahid Sharafi, Fatemeh Maleki

Identification of effective factors on the acceptance of mouth-to-mouth advertising on Instagram

Pages 17-30

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Abbas Abbasi, Jamal Beygi

The Effects of Customer Relationship Management on Improving Internal Processes, Customer Satisfaction and Profitability (Case Study: Isfahan Social Security Organization Branches)

Pages 31-48

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Majid Mohammad Shafiee, Mohsen Seify, Marjan Mohammadi

The Effects of Marketing Strategies on Marketing Performance of Apparel and Construction Companies in Recession Conditions

Pages 49-65

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Esmaeil MalekAkhlagh, Seyyed Reza MirAskari, Mohadeseh Amin

Investigating the structure and compilation of the selection model for Iranian export markets

Pages 66-76

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hamed rafiee, seiied shahab mirbaghery, hamed akbarpoor, elham jalili

Modeling influential factors in incidence of customers dysfunctional behavior

Pages 77-92

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mahdi nadaf, shahnaz nahkilikuti, edris mahmudi

Investigating the Impact of entrepreneurial orientation on the export power of small and medium enterprises with emphasis on mediating role of organizational learning capability and innovation performance

Pages 93-108

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Davood Feiz, Atefeh Shaabani

Measuring the effectiveness of ads by focusing on human face

Pages 109-124

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sepideh nasiri, Masoud Keymasi, negar Sammaknejad, Tahmours Hasangholi Pouryasouri

Strategic Management Risks Model in the Iranian Insurance Industry

Pages 125-142

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nader mazloomi, mehdi haghighi kaffash, vahid khashei, ali akbar nateghi

The effects of mental, social and behavioral stimuli on consumer brand conflicts:Comparison between pleasure and functional goods

Pages 143-169

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Mohammad Ali Abdolvand, Amin Mojoodi, Hashem Nikoomaram, Mohsen Khoon sivash

Journal Archive

Volume 21 (2024)

Volume 20 (2023)

Volume 19 (2022)

Volume 18 (2021)

Volume 17 (2020)

Volume 16 (2019)

Volume 15 (2018)

Issue 12

Issue 11

Volume 14 (2017)

Volume 13 (2016)

Volume 12 (2015)

Volume 11 (2014)

Volume 10 (2012)

Volume 9 (2011)

Volume 8 (2010)

Volume 7 (2009)

Volume 6 (2008)

Volume 5 (2007)

Volume 4 (2006)

Volume 3 (2005)

Volume 2 (2004)

Volume 1 (2004)