Commercial Strategies

Volume & Issue: Volume 15, Issue 11, September 2018

Number of Articles: 10

Antecedents and Implications of Impulse buying behavior: Determining Priorities and Providing a Model Using the Combination of Delphi and DEMATEL Techniques

Pages 1-19

10.22070/15.11.1

Manijeh Bahreinizad, Motahareh Hoseini

The Effects of Customer's Psychological Characteristics on Brand Categorization and Selection Using the Bayesian Approach

Pages 20-35

10.22070/15.11.20

Maryam Khaki, Abdolhossein Karampour

Organizational Factors Influencing the Innovation Performance Through Export-Oriented Strategy

Pages 36-53

10.22070/15.11.36

Majid Esmaeilpour, Farshad Aram

Investigating the Effects of Affiliate Marketing Tactics on Behavioral Loyalty with the Mediatory Role of Customer Appreciation

Pages 54-71

10.22070/15.11.54

Abolhassan Hosseini, Meysam Shirkhodaei, Maedeh Namvar

Identifying the Behavioral Pattern of Corporate Clients and Its Relationship with Corporate Banking Strategies in Iranian Banking Industry

Pages 72-85

10.22070/15.11.72

Rahim Esfidani, Masoud Keimasi, Ahmad Roosta, Mohammad Arakitabar

Investigating the effects of hidden advertising on customers' purchasing intention based on the moderating role of demographic gender variable and brand reputation variable

Pages 86-103

10.22070/15.11.86

Mina Afrasiabi, Asghar Moshabaki, fereshteh mansouri

electronic word of mouth advertising in relation between the empirical marketing dimensions and consumer purchasing intentions

Pages 104-119

10.22070/15.11.104

hossein norouzi, mahdi tayebzadeh

The Effects of Marketing Intelligence and Business Intelligence on Achieving Competitive Advantage in the Phmaceutical Distribution Industry Regarding the Moderating Role of Competitive Intelligence

Pages 120-133

10.22070/15.11.120

Behnaz Khoshtinat, Abolfazl Shahabadi

Prevention of Brand Performance Decline with Emphasis on the Role of Social Responsibility

Pages 134-145

10.22070/15.11.134

Amin Kohyari Haghighat, Davood Feiz, Adel Azar, Azim Zarei, Zohreh Dehdashti Shahrokh

The study of the effects of consumer perception of online retail ethics on brand equity

Pages 146-163

10.22070/15.11.146

hamid Izadi, fakhrie hamidianpour

Journal Archive

Volume 21 (2024)

Volume 20 (2023)

Volume 19 (2022)

Volume 18 (2021)

Volume 17 (2020)

Volume 16 (2019)

Volume 15 (2018)

Issue 12

Issue 11

Volume 14 (2017)

Volume 13 (2016)

Volume 12 (2015)

Volume 11 (2014)

Volume 10 (2012)

Volume 9 (2011)

Volume 8 (2010)

Volume 7 (2009)

Volume 6 (2008)

Volume 5 (2007)

Volume 4 (2006)

Volume 3 (2005)

Volume 2 (2004)

Volume 1 (2004)