Organizational Factors Influencing the Innovation Performance Through Export-Oriented Strategy

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The innovative operation refers to the ability of the company to use the ideas, tools, systems, policies, programs, processes, products and services for the first time. Innovation helps organizations to deal with the turbulence of the external environment in dynamic markets and achieve long-term goals. The main objective of this research is to investigate the effects of internal organizational factors affecting innovative performance with the mediating variable of strategy oriented export in exporting companies in Bushehr Province. This research is applied in terms of purpose, and descriptive survey in terms of data collection. The statistical population of the study consists of all managers and experts of active exporting companies in Bushehr city. According to the trade and commerce organization of Bushehr province, there are 30 active export companies in Bushehr. Data collection tool was a questionnaire; two hundered fifty of which were distributed among all managers and experts of the export companies. Finally, 220 questionnaires were collected. Then, the average of each company's data was determained and data analysis  was performed based on 30 average questionnaires of the companies. To analyze the research data, structural equation modeling using Smart PLS software was used. The results showed that the internal factors (axial learning, strategic flexibility, information and communication technology) have a positive and significant effect on the export-oriented strategy. Export  oriented strategy has a positive and significant effect on the innovative performance of exporting companies in Bushehr Province.

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