Commercial Strategies

Commercial Strategies

Identifying the discourse framework of solutions to deal with climate change based on artificial intelligence: An Exploratory Investigation of B2B Firms

Document Type : مقاله مستخرج از رساله دکتری

Authors
Maryam Asgharinajib 1
Davood Feiz 2
Morteza Maleki MinBashRazgah 3
azim zarei 2
1 Ph.D. Candidate in Marketing Management, Faculty of Economics, Management and Administrative sciences, Semnan University, Semnan, Iran
2 Professor, Faculty of Economics, Management and Administrative Sciences, semnan university
3 Associate Prof., Department of Management, Faculty of Economics, Management and Administrative sciences, Semnan University, Semnan, Iran
10.22070/cs.2023.17247.1274
Abstract
Climate change is one of the most important challenges that has had an increasing impact on B2B businesses around the world. From this, B2B businesses are required to identify solutions to deal with climate change. One of the tools that can help these businesses in this direction is artificial intelligence. Therefore, the current research was conducted with the aim of identifying the discourse framework of solutions to deal with climate change based on artificial intelligence in B2B firms using the Q method. The philosophical framework of this research is the the interpretive-positivist paradigm (Q method), which is practical from the point of view of the goal. The research participants were 9 B2B business managers whose business is affected by climate change. Participants were selected purposefully. The views of the participants were analyzed by Q factor analysis and using SPSS 25 software. The results showed that the discourse framework of solutions to deal with climate change based on artificial intelligence is in three categories: education capacity-building, mitigation, and perception capacity-building.
Keywords
B2B firms
Climate change
Artificial intelligence
Q method
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Commercial Strategies
Volume 18, Issue 18
June 2022
Pages 183-201