بررسی تأثیر استراتژی کسب‌وکار، بخشندگی و پویایی محیطی بر عملکرد بازاریابی؛ تبیین نقش ممیزی بازاریابی (مطالعه موردی: شرکت‌های تولیدکننده دارویی)

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