الگوی کیفی شراکت استراتژیک در کسب و کارهای کوچک و متوسط

نویسندگان

مدیریت بازرگانی گرایش سیاستگذاری بازرگانی، دانشگاه علامه طباطبائی

چکیده

این پژوهش با هدف تدوین الگوی کیفی شراکت استراتژیک در کسب­وکارهای کوچک و متوسط در صنعت نرم­افزار انجام شد. روش پژوهش از نوع پژوهش­های توصیفی- تحلیلی است که از تکنیک دلفی استفاده شده است. پنل خبرگان این تحقیق متشکل از 20 نفر از افراد خبره در حوزه مدیریت بازرگانی، مدیریت کارآفرینی، مدیریت راهبردی و صنعت نرم افزار بوده‌ که به روش گلوله برفی انتخاب شده‌اند. برای جمع­آوری داده­ها، تحلیل دلفی در سه مرحله و با استفاده از مصاحبه نیمه ساختار یافته و پرسشنامه‌ (باز و بسته پاسخ) انجام شد. روایی داده­ها با استفاده از ضریب نسبی روایی محتوا و مرور و اصلاح داده­ها توسط پنل خبرگان و پایایی داده­ها با استفاده از مستندسازی فرایند، کنترل و تأیید شد. داده­های کیفی به روش کدگذاری و داده‌های کمی به روش تجزیه و تحلیل آماری با تأکید بر فراوانی و میانگین دسته‌بندی و تحلیل‌شد. مدل اولیه استخراج شده از نقد و بررسی ادبیات علمی موجود، پس از سه مرحله تحلیل دلفی منجر به تدوین مدل شراکت استراتژیک با پنج بعد شامل؛ پیشرانه­های شراکت (9 مؤلفه)، انتخاب شرکا (8 مؤلفه)، طراحی و اجرای شراکت (6 مؤلفه)، چالش­های شراکت (6 مؤلفه) و پیامدهای شراکت (6 مؤلفه) شد. همچنین کلیت مدل و مسیرهای آن نیز مورد تأیید پنل خبرگان قرار گرفت.

کلیدواژه‌ها

عنوان مقاله [English]

Qualitative Model of Strategic Partnership in Small and Medium Enterprises

نویسندگان [English]

  • mahdi Haghighi-Kafash
  • nader Mazloomi
  • Shahram khalilnezhad
  • mahdi Moshfegh

چکیده [English]

The research purpuse was to developing a qualitative model of strategic partnership for small and medium enterprises in the software industry. The research method was Descriptive-Analytic and has been done through Delphi teqnique. The Experts Panel of Delphi consists of 20 experts in the field of business management, entrepreneurship management, strategic management, and software industry that have been selected by snowball method. Delphi analysis was performed in three stages to collect data using semi-structured interviews and open and closed questionnaires. The validity of the data was controled and verified by using the Content Validity Ratio and the review and correction of the data by the experts’ panel. The reliability of the data was verified using Process Documentation. Qualitative data were categorized and analyzed using Open Coding and quantitative data were analyzed by statistical analysis with emphasis on data Frequency and Mean. The initial model extracted from the review of the existing scientific literature, after three stages of Delphi analysis, led to the development of a strategic partnership model with five dimensions; partnering propulsion (9 components), selection of partners (8 components), design and implementation of the partnership ( 6 components), partnership challenges (6 components) and partnership outcomes (6 components). The model and its pathes were also approved by the Panel of Experts.

کلیدواژه‌ها [English]

  • Strategic Partnership
  • Small and Medium Size Enterprises
  • Software Industry
  • Delphi Teqnique
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