Commercial Strategies

Volume & Issue: Volume 19, Issue 20, September 2022

Number of Articles: 12

An Integrated Approach to Organizational Purchasing Strategies: A Scoping Review

Pages 1-29

10.22070/cs.2023.17710.1308

Mahdiar Rahro, Asadollah Kordnaeij, Jalil Delkhah, Asghar Moshabaki Esfahani, Seyed Hosein Kazemi

Developing a Customer Experience Management Model in Multichannel (Case: Banking Industry)

Pages 30-50

10.22070/cs.2023.17654.1311

Dashtipoor, Masoomeh, Elham Ebrahimi, Hamid Reza Irani

The Effect of Strategic Focus Dimensions on Relational Capital in Family and Non-Family Firms in the Tehran Stock ExChange

Pages 51-72

10.22070/cs.2023.17667.1305

Mohammad Raghebi, Naser Yazdani

Identifying the Antecedents and Consequences of the Use of Artificial Intelligence in Developing a Marketing Plan With a Mixed Approach: Bibliometric Analysis and Meta Synthesis

Pages 73-99

10.22070/cs.2023.17544.1297

Zahra Kazemi Saraskanrood, amirreza konjkav monfared

Investigating the Mediating Role of Relationship Quality in the Impact of Customer Experience on Customer Behavior (Case Study: Shahrekord Banks and Financial Institutions)

Pages 100-125

10.22070/cs.2023.18135.1338

Marzieh Hosseini Sarteshnizi, sayyed mohammad tabatabaeenasab, azarnoush Ansari

Identifying and Modeling Critical Success Factors for the Customer Behavior in Brand Co-Creation in Digital and Online Businesses

Pages 126-146

10.22070/cs.2023.17919.1323

Mahmoud soltani, Mohammad Taghi Rezvan, Esmaeil Mazroui Nasrabadi

The Role of Social Media in Altruistic and Selfish Motives on the Purchase Intention of Consumers of Green Cosmetics

Pages 147-170

10.22070/cs.2023.17164.1272

Azarnoush Ansari, Pari Shojaeian, Marjan Arvaneh

Explaining Market Share of Knowledge-Based Firms through Social Media Use with the Mediating Role of Market Penetration Strategy and Customer Relationship Management

Pages 171-194

10.22070/cs.2023.18075.1333

Hossein Rahimi Kolour, Younes Nikkhah

Designing a Model for Gamification in E-Service Quality and its Effects on Customer Behaviors in the E-Retailing Industry

Pages 195-213

10.22070/cs.2024.18278.1345

Reihaneh Alsadat Tabaeeian, Majid Mohammad Shafiee, Azarnoosh Ansari

A Phenomenological Analysis Of Consumers' Behavioral Responses During The Covid-19 Pandemic

Pages 214-226

10.22070/cs.2024.18350.1351

Adele Geravand, Kambiz Heidarzadeh Hanzaee, zohreh dehdashti Shahrokh, mohammadali abdolvand

Digital Marketing Based On Visual Stimuli, A Research With A Mixed Approach (Qualitative-Quantitative)

Pages 227-255

10.22070/cs.2023.17575.1300

bahman naruoei, hossein hakimpur, Mahdi mahmod zadeh vashan, mohammad mohammadi

A Phenomenological Study of the Lived Experience of Iraqi Buyers in the Consumer Markets of Khuzestan Province

Pages 256-283

10.22070/cs.2023.18041.1329

maryam darvishi, jameelah ali ata allah altamimi

Journal Archive

Volume 21 (2024)

Volume 20 (2023)

Volume 19 (2022)

Issue 19

Issue 20

Volume 18 (2021)

Volume 17 (2020)

Volume 16 (2019)

Volume 15 (2018)

Volume 14 (2017)

Volume 13 (2016)

Volume 12 (2015)

Volume 11 (2014)

Volume 10 (2012)

Volume 9 (2011)

Volume 8 (2010)

Volume 7 (2009)

Volume 6 (2008)

Volume 5 (2007)

Volume 4 (2006)

Volume 3 (2005)

Volume 2 (2004)

Volume 1 (2004)