Commercial Strategies

Commercial Strategies

Commercial Strategies

Journal Archive

Most Visited Articles
Presenting a process model for strategic management of health tourism marketing
Presenting a Functional Model of Artificial Intelligence and Machine Learning in Neuromarketing
Identifying Strategic Capabilities in the Formation of Transient Competitive Advantage in Beauty Salons
Identifying Factors of Interest in Organizations' Strategic Objectives (Case Study: Iranian Financial Services Industry)
Designing a Strategic Foresight Model in the Insurance Industry
Providing a Model for Creative Marketing among Startups in the Aquatic Industry
Identifying Challenges and Ranking Strategies for the Implementation of Industry 4.0 Technologies
Current Issue: Volume 22, Issue 25, August 2025, Pages 0-200 

Keywords Cloud

  • Grounded theory
  • Customer satisfaction
  • productivity
  • competitive advantage
  • Strategy
  • data envelopment analysis
  • Organizational commitment
  • Market orientation
  • job satisfaction
  • Knowledge management
  • Stock return
  • Efficiency
  • E-commerce
  • Organizational Culture
  • Information Technology
  • Privatization
  • Transformational Leadership
  • Marketing
  • Meta-synthesis
  • export performance
  • entrepreneurship
  • Innovation
  • Employment
  • digital marketing
  • Organizational Learning
  • Attitude
  • social capital
  • Knowledge sharing
  • customer loyalty
  • Leadership
  • brand
  • Customer Relationship Management
  • Marketing Performance
  • motivation
  • Artificial intelligence
  • Analytical hierarchy process
  • Interpretive structural modeling
  • SMES
  • Value Co-creation
  • Performance appraisal
  • Adoption
  • Creativity
  • Structural equation modeling
  • Electronic Banking
  • social media
  • Factor analysis
  • Loyalty
  • Electronic Commerce
  • trust
  • structural equation model
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  • Ranking
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  • Relationship Marketing
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  • Financing
  • Insurance Industry
  • qualitative content analysis
  • Satisfaction
  • Transactional Leadership
  • Agility
  • Banking Industry
  • Information and Communication Technology
  • Organizational factors
  • marketing capability
  • Content Analysis
  • Supply
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  • International marketing
  • Leadership style
  • Green Marketing
  • Strategic thinking
  • banking system
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  • Public Organizations
  • Iran
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  • fundamental analysis
  • Small and Medium Sized Enterprises
  • online retailing
  • Strategic Management Risk
  • performance
  • Value Creation
  • Success
  • Social justice
  • model
  • Business Performance
  • Perceived Value
  • Financial Ratios
  • Consumer’s behavior
  • Antecedents
  • NPD
  • entrepreneurial orientation
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  • Malmquist Index
  • Value
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  • Delphi Method
  • Vision
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  • Virus marketing
  • Behavioral Finance
  • development
  • Interpretive Structural Modeling (ISM)
  • Emotional intelligence
  • internal rate of return
  • Internationalization
  • consumer
  • Customer’s Satisfaction
  • Performance evaluation
  • Pharmaceutical Industry
  • Systematic review
  • Agile Organization
  • Competitiveness
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  • infrastructure
  • Operational Risk
  • Corporate Banking
  • Strategic Risk
  • strategic foresight
  • Change
  • Organizational citizenship behavior
  • Grounded Theory Strategy
  • Sustainable marketing
  • net present value
  • Structural Equations Modeling
  • Competitive intelligence
  • brand equity
  • Firm Performance
  • International Entrepreneurial Marketing
  • service quality
  • business intelligence
  • Corporate Social Responsibility
  • Annual Reports
  • KZ index
  • Customer Orientation
  • Institutions
  • Outsourcing
  • Highest instance
  • relational capital
  • fuzzy
  • Stress
  • construction industry
  • TOPSIS
  • marketing strategy
  • social commerce
  • Simulation
  • Marketing Capabilities
  • salesperson reputation
  • Culture
  • economic evaluation
  • Organizational Climate
  • Materialism
  • Individual factors
  • Dynamic capability
  • Human resource development
  • multiple attribute decision making
  • Customer
  • Market Efficiency
  • Self-efficacy
  • branding
  • Behavioral and Attitudinal factors Physical Factors, Ranking of the Factors
  • Risk Taking
  • Number of Employs
  • Glaser
  • employee
  • Creative thinking
  • Meta-synthesis method
  • Digital Business
  • cultural context
  • E-government
  • Utilitarian shopping
  • Process
  • Interactive Model
  • Operation
  • customer psychological characteristics
  • Delphi
  • mouth-to-mouth advertising
  • logo
  • Integrated marketing
  • \" consumer support intention\"
  • Positive Emotion
  • Safety recommendations
  • Decision Tree
  • mental conflicts
  • Marketing innovation
  • Competency Based Management
  • Database
  • brand life
  • Technopreneurship
  • and methology