Commercial Strategies

Commercial Strategies

Commercial Strategies

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Most Visited Articles
Presenting a process model for strategic management of health tourism marketing
Customer Persona Analysis of Online Music Streaming Platforms with HDBSCAN Algorithm: The Case of Spotify Users
Designing a Strategic Foresight Model in the Insurance Industry
Identifying Challenges and Ranking Strategies for the Implementation of Industry 4.0 Technologies
Designing a Branding Roadmap for a Holding Company (Case Study: Golrang Industrial Group)
Identifying and ranking the effective dimensions of digital transformation on the internationalization of startup companies
Identifying and Prioritizing Effective Factors in the Digital Marketing Ecosystem Using Fuzzy Cognitive Map
The effect of personality orientation and emotional competence on self-efficacy and social entrepreneurship intention
Current Issue: Volume 22, Issue 26, January 2026, Pages 1-140 

Keywords Cloud

  • Grounded theory
  • Customer satisfaction
  • productivity
  • job satisfaction
  • Market orientation
  • data envelopment analysis
  • competitive advantage
  • Strategy
  • E-commerce
  • Organizational commitment
  • Stock return
  • Knowledge management
  • Organizational Culture
  • Meta-synthesis
  • Innovation
  • Efficiency
  • Information Technology
  • Transformational Leadership
  • Privatization
  • Marketing
  • export performance
  • digital marketing
  • Knowledge sharing
  • entrepreneurship
  • brand
  • Organizational Learning
  • Employment
  • Marketing Performance
  • customer loyalty
  • Consumer Behavior
  • motivation
  • Attitude
  • social capital
  • Customer Relationship Management
  • Leadership
  • Loyalty
  • Interpretive structural modeling
  • trust
  • Electronic Banking
  • Analytical hierarchy process
  • Value Co-creation
  • Factor analysis
  • SMES
  • Adoption
  • Electronic Commerce
  • Iran
  • Performance appraisal
  • Creativity
  • Structural equation modeling
  • purchase intention
  • Content Analysis
  • Internationalization
  • Digital Transformation
  • Relationship Marketing
  • Organizational factors
  • marketing strategy
  • fuzzy
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  • Satisfaction
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  • Insurance Industry
  • e-marketing
  • system dynamics
  • Transactional Leadership
  • Pharmaceutical Industry
  • Agility
  • Ranking
  • Strategic Agility
  • Banking Industry
  • qualitative content analysis
  • Artificial intelligence
  • Information and Communication Technology
  • structural equation model
  • Brand Value
  • Financing
  • social media
  • Supply
  • NPD
  • Value Creation
  • Brand Performance
  • Green Marketing
  • Public Organizations
  • Business excellence
  • Inductive Approach
  • Future Plans
  • model
  • Flexibility
  • Small and Medium Sized Enterprises
  • online retailing
  • Customer Behavior
  • entrepreneurial orientation
  • performance
  • Social justice
  • Success
  • infrastructure
  • branding
  • Perceived Value
  • Malmquist Index
  • Antecedents
  • fundamental analysis
  • Strategic thinking
  • quality
  • Strategic Management Risk
  • Consumer’s behavior
  • Value
  • Delphi Method
  • Vision
  • Information
  • Willingness to pay
  • Servqual
  • Participation
  • Virus marketing
  • Grounded Theory Strategy
  • Behavioral Finance
  • new product development
  • International marketing
  • Delphi
  • banking system
  • fuzzy Delphi
  • development
  • internal rate of return
  • Customer’s Satisfaction
  • consumer
  • Leadership style
  • Competitiveness
  • Systematic review
  • Performance evaluation
  • Agile Organization
  • Self-efficacy
  • Organizational Climate
  • influencer marketing
  • Financial Ratios
  • Customer Value Co-Creation
  • Strategic Risk
  • Corporate Banking
  • strategic foresight
  • Change
  • Marketing Capabilities
  • Highest instance
  • net present value
  • Sustainable marketing
  • Competitive intelligence
  • Structural Equations Modeling
  • Customer Orientation
  • Institutions
  • salesperson reputation
  • International Entrepreneurial Marketing
  • Corporate Social Responsibility
  • business intelligence
  • relational capital
  • Annual Reports
  • KZ index
  • Organizational citizenship behavior
  • Outsourcing
  • Culture
  • Market Efficiency
  • Automotive Industry
  • Firm Performance
  • Prioritization
  • TOPSIS
  • Simulation
  • Generation Z
  • Materialism
  • Customer
  • Individual factors
  • Dynamic capability
  • social commerce
  • construction industry
  • market share
  • multiple attribute decision making
  • Human resource development
  • Emotional intelligence
  • Business Performance
  • economic evaluation
  • Stress
  • service quality
  • Interpretive Structural Modeling (ISM)
  • Operational Risk
  • Number of Employs
  • Digital Business
  • Creative thinking
  • Meta-synthesis method
  • E-government
  • Integrated marketing
  • cultural context
  • customer psychological characteristics
  • Interactive Model
  • Operation
  • logo
  • mental conflicts
  • Psychological Wellbeing
  • mouth-to-mouth advertising
  • Positive Emotion
  • \" consumer support intention\"
  • Decision Tree
  • Safety recommendations
  • decision making
  • Database
  • brand life