Commercial Strategies

Commercial Strategies

Commercial Strategies

Journal Archive

Most Visited Articles
Presenting a process model for strategic management of health tourism marketing
Customer Persona Analysis of Online Music Streaming Platforms with HDBSCAN Algorithm: The Case of Spotify Users
Designing a Strategic Foresight Model in the Insurance Industry
Identifying Challenges and Ranking Strategies for the Implementation of Industry 4.0 Technologies
Designing a Branding Roadmap for a Holding Company (Case Study: Golrang Industrial Group)
Identifying and ranking the effective dimensions of digital transformation on the internationalization of startup companies
Identifying and Prioritizing Effective Factors in the Digital Marketing Ecosystem Using Fuzzy Cognitive Map
Current Issue: Volume 22, Issue 26, January 2026, Pages 1-140 

Keywords Cloud

  • Grounded theory
  • Customer satisfaction
  • Market orientation
  • productivity
  • Organizational commitment
  • competitive advantage
  • E-commerce
  • Strategy
  • job satisfaction
  • data envelopment analysis
  • Organizational Culture
  • Knowledge management
  • Meta-synthesis
  • Stock return
  • Efficiency
  • Innovation
  • Transformational Leadership
  • Marketing
  • Privatization
  • Knowledge sharing
  • export performance
  • Information Technology
  • brand
  • entrepreneurship
  • Organizational Learning
  • Attitude
  • digital marketing
  • Customer Relationship Management
  • Employment
  • customer loyalty
  • Marketing Performance
  • motivation
  • social capital
  • Leadership
  • Loyalty
  • trust
  • Interpretive structural modeling
  • Structural equation modeling
  • Electronic Banking
  • Content Analysis
  • Performance appraisal
  • SMES
  • Electronic Commerce
  • Brand Value
  • Iran
  • Creativity
  • Value Co-creation
  • purchase intention
  • Adoption
  • Analytical hierarchy process
  • Digital Transformation
  • social media
  • Ranking
  • marketing strategy
  • Consumer Behavior
  • Organizational factors
  • Satisfaction
  • Effectiveness
  • system dynamics
  • e-marketing
  • Agility
  • Relationship Marketing
  • Pharmaceutical Industry
  • Transactional Leadership
  • Financing
  • qualitative content analysis
  • Artificial intelligence
  • Insurance Industry
  • Banking Industry
  • marketing capability
  • structural equation model
  • brand equity
  • Information and Communication Technology
  • Internationalization
  • Factor analysis
  • Strategic Agility
  • Supply
  • NPD
  • Business excellence
  • Value Creation
  • Brand Performance
  • Green Marketing
  • Public Organizations
  • Inductive Approach
  • Future Plans
  • model
  • Flexibility
  • Small and Medium Sized Enterprises
  • online retailing
  • Customer Behavior
  • entrepreneurial orientation
  • performance
  • Social justice
  • Success
  • infrastructure
  • branding
  • Perceived Value
  • Malmquist Index
  • Antecedents
  • fundamental analysis
  • Strategic thinking
  • quality
  • Consumer’s behavior
  • Strategic Management Risk
  • Value
  • Delphi Method
  • Vision
  • Willingness to pay
  • Information
  • Servqual
  • Participation
  • Virus marketing
  • Grounded Theory Strategy
  • Behavioral Finance
  • new product development
  • International marketing
  • banking system
  • fuzzy Delphi
  • development
  • internal rate of return
  • Customer’s Satisfaction
  • consumer
  • Leadership style
  • Competitiveness
  • Systematic review
  • Performance evaluation
  • Agile Organization
  • Self-efficacy
  • Organizational Climate
  • influencer marketing
  • Financial Ratios
  • Customer Value Co-Creation
  • Strategic Risk
  • Corporate Banking
  • strategic foresight
  • Change
  • Marketing Capabilities
  • Highest instance
  • net present value
  • Sustainable marketing
  • Competitive intelligence
  • Structural Equations Modeling
  • Customer Orientation
  • fuzzy
  • Institutions
  • salesperson reputation
  • International Entrepreneurial Marketing
  • Corporate Social Responsibility
  • business intelligence
  • relational capital
  • Annual Reports
  • KZ index
  • Outsourcing
  • Organizational citizenship behavior
  • Culture
  • Market Efficiency
  • Firm Performance
  • Automotive Industry
  • Prioritization
  • TOPSIS
  • Simulation
  • Customer
  • Materialism
  • market performance
  • Dynamic capability
  • Individual factors
  • social commerce
  • construction industry
  • multiple attribute decision making
  • market share
  • Human resource development
  • Business Performance
  • Emotional intelligence
  • economic evaluation
  • Stress
  • service quality
  • Operational Risk
  • Interpretive Structural Modeling (ISM)
  • Number of Employs
  • Digital Business
  • Creative thinking
  • Meta-synthesis method
  • E-government
  • Integrated marketing
  • cultural context
  • customer psychological characteristics
  • Interactive Model
  • Operation
  • logo
  • mental conflicts
  • Psychological Wellbeing
  • Delphi
  • mouth-to-mouth advertising
  • Positive Emotion
  • \" consumer support intention\"
  • Decision Tree
  • Safety recommendations
  • decision making
  • Database
  • brand life