Commercial Strategies

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Volume 20 (2023)

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Volume 19 (2022)

Volume 18 (2021)

Volume 17 (2020)

Volume 16 (2019)

Volume 15 (2018)

Volume 14 (2017)

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Volume 10 (2012)

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Volume 8 (2010)

Volume 7 (2009)

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Most Visited Articles

Developing an Optimal Location Model with a Geomarketing (Location-Based Marketing) Approach in the Retail Industry Using Thematic Analysis & Interpretive Structural Modelling (ISM)

Antecedents and Consequences of Value Co-Creation in the Online Environment with a Meta-synthesis Approach

A Model for Strategic Thinking in Iran's Food Industry (Case Study: Pistachio)

Identifying the Antecedents and Consequences of the Use of Artificial Intelligence in Developing a Marketing Plan With a Mixed Approach: Bibliometric Analysis and Meta Synthesis

Qualitative Analysis of Strategic Thinking Nature to Skill-Oriented and Thinking-Oriented

Explorative Model of Social Media Marketing Barriers in Iranian SMEs

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Maryam Alefpour Tarakameh; Ali Akbar Bromideh; Manouchehr Ansari

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Thematic Analysis of Marketing Studies in The Islamic Context with a Meta-Synthesis Approach

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shahriar azizi; salman eivazinezhad; Noshin khiri

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Designing a model for the effectiveness of television advertising with the approach of system dynamics

10.22070/cs.2024.17979.1325

mojgan khorrami

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Analysis of relationship marketing based on value exchange in business markets with importance-performance approach(Study case: Parsian Electronic Commerce Company)

10.22070/cs.2024.18870.1372

Mehrnoosh Najafi,; , Hossein Vazifehdoust; Hashem Nikoomaram,; Zohreh Dehdashti Shahrokh

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Analyzing the problems of sales and trade of Iranian tea and providing strategies for overcoming them

10.22070/cs.2024.18726.1365

Mir Hadi Moazen Jamshidi; Seyed Hamed Hashemi

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Provision of a Scale for Assessing Product Search Channels based on Hedonic and Utilitarian Shopping Attributes

10.22070/cs.2024.18715.1366

masumeh fardi; hamid khodadad hosseini; Beytolah Akbari Moghadam

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Conceptualization of the cultural context and physical dimensions of the logo in the top brands of the football industry

10.22070/cs.2024.18478.1354

khadijeh azizi; bijan rezaee; yosef mohamadifar

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Identifying the factors impacting the choice of corporate brand strategy in the food industry using grounded theory

10.22070/cs.2024.18211.1341

reza bahraini; amir sadeghi; Mahmoud Gholami

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Modeling the Impact of Nostalgia on Branding (TISM Approach)

10.22070/cs.2024.18398.1352

Hamed Arab Ahmadi; Younos Vakil Alroaia

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Analyzing the role of environmental advertising campaigns in promoting environmental citizenship behaviors: providing a framework for applying social marketing

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Zahra Kazemi Saraskanrood; MEISAM SHIRKHODAEI; Mahmood Yahyazadehfar; Mohammad Safari; Somayeh Namdar Tajari

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Drawing and interpreting the decision tree of the border market Inche Barun customers using a hybrid approach

10.22070/cs.2024.18724.1364

Mohammad Ali Siahsarani Kojuri

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Presenting the model of relationship quality with corporate customers in Iran's banking industry with grounded theory approach

10.22070/cs.2024.17916.1322

ali lotfi; aliakbar farhangi; elham faridchehr; Nader Gharib Navaz

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Publication Information

Publisher

دانشگاه شاهد

Director-in-Charge

Rasoul Roshan

Editor-in-Chief

Naser Yazdani

Editorial Board

. . . . . . . Naser Yazdani . . .

Frequency

Semiannual

Print ISSN

2345-220X

Online ISSN

2345-4768

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