Commercial Strategies

Commercial Strategies

Current Issue: Volume 21, Issue 23, August 2024, Pages 5-317 

Designing a Branding Roadmap for a Holding Company (Case Study: Golrang Industrial Group)

Pages 37-64

10.22070/cs.2025.20202.1421

Simin Nasrolahi, Asadollah Kordnaeij, Asghar Moshabaki Esfahani, Hamid Reza Yazdani

Designing a Strategic Foresight Model in the Insurance Industry

Pages 103-126

10.22070/cs.2025.20477.1432

Hossein Norouzi, Esfandyar Mohammadi, Mobina Rahmani Gohar, emad golmohammadi

Keywords Cloud

  • Customer satisfaction
  • Grounded theory
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  • Stock return
  • E-commerce
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  • Information Technology
  • Innovation
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  • export performance
  • Knowledge management
  • Transformational Leadership
  • motivation
  • Organizational Learning
  • brand
  • digital marketing
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  • Attitude
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  • customer loyalty
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  • Knowledge sharing
  • Artificial intelligence
  • Brand Value
  • structural equation model
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  • SMES
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  • Banking Industry
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  • Consumer Behavior
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  • Employees\\\' psychological empowerment
  • Perceived Service Quality