Commercial Strategies

Volume & Issue: Volume 11, Issue 3, September 2014

Number of Articles: 7

Surveying the Factors Influencing New Product Fancy Purchase with Low In-volvement

Pages 1-10

H. Vazifehdoost, H. Mirmiran

Prioritization of Strategies in Electronic Commerce (in Iranian Internet Discount Offering Websites)

Pages 11-24

N. Hamidi, A. Rahchamani, S. Mortazavi

Comparative Survey of Irancell and Hamrah-e-Avval TV Advertisement At-tractions Influences on Viewpoint toward Brand and Viewpoint toward Advertise-ment (Case Study: Students Using Cell-phone in Shiraz)

Pages 25-36

M. Hashemi

Surveying the Influence of Brand Charac-teristics Conformity, Perceived Quality, and Brand View on Loyalty to Brand

Pages 37-48

J. Mohammadi, A.H. Darzian Azizi, E. Fakher, N. Kafi Kang

Surveying the Effect of Electronic Bank-ing Acceptation Factors on Mouth-to-mouth Advertisement with Emphasis on the Intermediation Role of Satisfaction and Customersâ Loyalty (Case Study: Branches of Eghtesad Novin Bank in Shi-raz)

Pages 49-60

N. Tavakkol, A. Sardari, M. Ghazizadeh

Designation of Sustainable Marketing Fulfillment Model of Iranian Automobile Industry

Pages 61-82

M. Shafiee Roodposhti, S.H. Khodadad Hoseini, A. Kordnaich, M. Mohammadian

Identification of Advertisement Message Delivery Motivations in Virus Marketing (Case Study: University of Mazandaran)

Pages 83-92

M. Shirkhodaie, S. Rezaee

Journal Archive

Volume 21 (2024)

Volume 20 (2023)

Volume 19 (2022)

Volume 18 (2021)

Volume 17 (2020)

Volume 16 (2019)

Volume 15 (2018)

Volume 14 (2017)

Volume 13 (2016)

Volume 12 (2015)

Volume 11 (2014)

Issue 4

Issue 3

Volume 10 (2012)

Volume 9 (2011)

Volume 8 (2010)

Volume 7 (2009)

Volume 6 (2008)

Volume 5 (2007)

Volume 4 (2006)

Volume 3 (2005)

Volume 2 (2004)

Volume 1 (2004)