Commercial Strategies

Volume & Issue: Volume 11, Issue 4, March 2015

Number of Articles: 6

Designing a Model Of Customer Excel-lence Process In Banking and Insurance Services Sector

Pages 1-18

Fatemeh alsadat Madani, seyyed Hamid Khodadad hosseini, Asadollah Kordnaeij, Asghar Moshabbaki Isfahani

Surveying the Effect of Cognitive Distor-tions on Negative Emotions Of Consumer Toward Brands and Their Behavioral At-titudes

Pages 19-32

Sayyed Mohammad Tabatabaie nasab, masume Abikari

The Investigation and Validation of E-Advertising Model of Carpet in Tehran

Pages 33-46

Nasser Yazdani

Study of Pricing Strategies and Their Re-lation to Marketing Capabilities in Indus-trial Companies

Pages 47-62

Reza Shafei, Praviz Kafcheh, Fateh Darvand

Surveying The Effect Of Brand Equity On Consumersâ Responses

Pages 63-78

farzane Ahmadvand, Ahmad Sardari

An Investigation Of The Effective Factors On Consumers' Intention To Use Internet Reservation System in Hotel Industry (Case Study: Shiraz Hotels)

Pages 79-90

Azim Zarei, Davood Feiz, Negin Masomi

Journal Archive

Volume 21 (2024)

Volume 20 (2023)

Volume 19 (2022)

Volume 18 (2021)

Volume 17 (2020)

Volume 16 (2019)

Volume 15 (2018)

Volume 14 (2017)

Volume 13 (2016)

Volume 12 (2015)

Volume 11 (2014)

Issue 4

Issue 3

Volume 10 (2012)

Volume 9 (2011)

Volume 8 (2010)

Volume 7 (2009)

Volume 6 (2008)

Volume 5 (2007)

Volume 4 (2006)

Volume 3 (2005)

Volume 2 (2004)

Volume 1 (2004)