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Volume & Issue: Volume 11, Issue 4, March 2015 
Number of Articles: 6
Designing a Model Of Customer Excel-lence Process In Banking and Insurance Services Sector

Pages 1-18

Fatemeh alsadat Madani; seyyed Hamid Khodadad hosseini; Asadollah Kordnaeij; Asghar Moshabbaki Isfahani

  • View Article
  • PDF 554.55 K

Surveying the Effect of Cognitive Distor-tions on Negative Emotions Of Consumer Toward Brands and Their Behavioral At-titudes

Pages 19-32

Sayyed Mohammad Tabatabaie nasab; masume Abikari

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  • PDF 275.38 K

The Investigation and Validation of E-Advertising Model of Carpet in Tehran

Pages 33-46

Nasser Yazdani

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  • PDF 763.88 K

Study of Pricing Strategies and Their Re-lation to Marketing Capabilities in Indus-trial Companies

Pages 47-62

Reza Shafei; Praviz Kafcheh; Fateh Darvand

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  • PDF 375.21 K

Surveying The Effect Of Brand Equity On Consumers’ Responses

Pages 63-78

farzane Ahmadvand; Ahmad Sardari

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  • PDF 401.57 K

An Investigation Of The Effective Factors On Consumers' Intention To Use Internet Reservation System in Hotel Industry (Case Study: Shiraz Hotels)

Pages 79-90

Azim Zarei; Davood Feiz; Negin Masomi

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  • PDF 273.16 K

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Volume 20 (2023)
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