Commercial Strategies

Volume & Issue: Volume 19, Issue 19, December 2022

Number of Articles: 12

Identifying the Future Plans of Pharmaceutical Companies Accepted in the Tehran Stock Exchange: A Qualitative Content Analysis Approach

Pages 23-1

10.22070/cs.2023.17547.1298

shahriar azizi, Fatemeh Rad, Arezou Nikaeen, Abolfazl Abolfazli

A Model for Strategic Thinking in Iran's Food Industry (Case Study: Pistachio)

Pages 24-42

10.22070/cs.2023.17048.1261

vahid khashei, Sajad Farsi

Explanation and Analysis the Aggressive Product Development Strategies with Brand Equity Orientation

Pages 43-61

10.22070/cs.2023.17396.1286

Omid Solgi, mohammad reza hamidizadeh, maryam akhavan

Willingness to Purchase Domestic Household Appliance Brands in Iran and the Impact of Global Identity on Perceived Quality, with a Focus on the Role of Consumers

Pages 62-82

10.22070/cs.2023.17413.1287

Fatemeh Kazemi, Naser Yazdani

Presenting the New Medical Equipment Export Market Development Model from the Perspective of Managers with a Mix Method Study

Pages 83-106

10.22070/cs.2023.17257.1275

ghasem zarei, Vahideh EbrahimiKharajo, iman ghasemi hamedani

The Effect of Dynamic Pricing Strategy on Customer Satisfaction with Service Recovery Through Perceived Justice in Internet Taxi Platforms (Case Study: Snap Intelligent Transportation System)

Pages 107-128

10.22070/cs.2023.17185.1271

Kobra Bakhshizadeh Borj, Mohammad Binai Rad, Ruqieh Salehian Fard

The Interactive Effect of E-commerce and Market Customer Orientation on Brand Value

Pages 129-145

10.22070/cs.2023.16817.1250

Abolfazl Shahabadi, Maryam Aliyari, Mohammad Sheikh Sajadieh

Predicting International Marketing Strategy Effectiveness through Online Marketing Capability and Networking Capability: The Mediating Role of Strategic Agility and the Moderating Role of Internationalization Knowledge

Pages 166-146

10.22070/cs.2023.17673.1307

Mohammad Bashekouh Ajirloo, Younes Nikkhah

Qualitative Analysis of Strategic Thinking Nature to Skill-Oriented and Thinking-Oriented

Pages 167-201

10.22070/cs.2023.16852.1252

Alireza Zebhi, Yasser Maghsoudi Ganjeh

Identifying and Prioritizing the Most Important Consequences of Brand Value Co-Destruction in Social Commerce: Before and After Using Conflict Management

Pages 202-228

10.22070/cs.2023.17344.1284

ghazale Taheri, azim zarei, Davood Feiz, Mahdi Dehghani Soltani

Antecedents and Consequences of Value Co-Creation in the Online Environment with a Meta-synthesis Approach

Pages 229-263

10.22070/cs.2023.17161.1269

Mahmoudreza Shahsavandi, Hamidreza Saeednia, Ahmad Rahchamani

Evaluation of Antecedents and Consequences of Results Evaluation for Small and Medium Companies in Iran

Pages 229-286

10.22070/cs.2023.17755.1312

Hamidreza Pourmirza, Kambiz Heidarzadeh, mohammadali abdolvand, Ahmad Roosta

Journal Archive

Volume 21 (2024)

Volume 20 (2023)

Volume 19 (2022)

Issue 19

Issue 20

Volume 18 (2021)

Volume 17 (2020)

Volume 16 (2019)

Volume 15 (2018)

Volume 14 (2017)

Volume 13 (2016)

Volume 12 (2015)

Volume 11 (2014)

Volume 10 (2012)

Volume 9 (2011)

Volume 8 (2010)

Volume 7 (2009)

Volume 6 (2008)

Volume 5 (2007)

Volume 4 (2006)

Volume 3 (2005)

Volume 2 (2004)

Volume 1 (2004)