Commercial Strategies

Volume & Issue: Volume 22, Issue 26, January 2026, Pages 1-140

Number of Articles: 6

Developing Customer Value Co-Creation Behavior in Influencer Marketing in the Cosmetics Market

Pages 1-28

10.22070/cs.2026.21031.1452

Raman Asoo Ali Saboonchi, Reza Shafei, Hiresh Soltanpanah

Customer Persona Analysis of Online Music Streaming Platforms with HDBSCAN Algorithm: The Case of Spotify Users

Pages 29-46

10.22070/cs.2026.21227.1459

Ehsan Soltanifar, Navid Mohammadi

Identifying and Analyzing the Causes and Consequences of Shopping Frenzy Behavior in the Context of Virtual Purchases Using the Fuzzy Cognitive Mapping Technique

Pages 47-64

10.22070/cs.2026.21284.1461

Fatemeh drikvand, Saeed Mir

The Impact of Video Marketing on Consumer Attitudes and Purchase Intentions with the Moderating Role of Advertisement Duration: Evidence from the Insurance Industry

Pages 65-90

10.22070/cs.2026.21440.1468

azim zarei, Farhad Babaei, Alireza Abbasi Gorji

Internationalization Strategy in the Pharmaceutical Industry of Iran: Springboarding or Incremental?

Pages 91-116

10.22070/cs.2026.21705.1484

Amir Sadeghi, Akram Pirouznasab

The Impact of Strategic Alliances on New Product Development With the mediating role of innovation (Case study of oil, gas and petrochemical industry companies)

Pages 117-140

10.22070/cs.2026.21767.1486

Ahmad Sardari, MoharaamAli Nouri, MohammadReza Dezfouli

Journal Archive

Volume 22 (2025)

Issue 26

Issue 25

Volume 21 (2024)

Volume 20 (2023)

Volume 19 (2022)

Volume 18 (2021)

Volume 17 (2020)

Volume 16 (2019)

Volume 15 (2018)

Volume 14 (2017)

Volume 13 (2016)

Volume 12 (2015)

Volume 11 (2014)

Volume 10 (2012)

Volume 9 (2011)

Volume 8 (2010)

Volume 7 (2009)

Volume 6 (2008)

Volume 5 (2007)

Volume 4 (2006)

Volume 3 (2005)

Volume 2 (2004)

Volume 1 (2004)