Commercial Strategies

Volume & Issue: Volume 14, Issue 9, September 2017

Number of Articles: 6

Presenting Structural Model for Influence of Origin Country on Specific Value of Brand (Case Study: Pharmaceutical In-dustry)

Pages 1-14

10.22070/14.9.1

manijeh Bahreinizadeh, Majid Ismail pour, Masoud Haraghy

Surveying Influence of Apparent Attrac-tiveness and Validity of Virus Message Source on Consumerâs view to Brand

Pages 15-28

10.22070/14.9.15

Majid Esmailpour, Farshad Aram

Surveying Influence of Different Aspects of Consume Experience on Post-consume Variables (Satisfaction, Sadness Intensity, Mouth-to-mouth Communication, and Behavioral Wills) (Case Study: Mashhad Azad University)

Pages 29-44

10.22070/14.9.29

Ayda Parsa, Sahel Farrokhian

Surveying Influence of Business Strategy, Generosity, and Environmental Mobility on Marketing Performance; Determining Marketing Audit Role (Case Study: Pharmaceutic Companies)

Pages 45-56

10.22070/14.9.45

Morteza Maleki,, Atefeh Shabani

Conceptualization of âCustomer Portfo-lioâ in Holdings: Classic Grounded Theo-ry Method

Pages 57-76

10.22070/14.9.57

Mohmmad Talari, Seyyad Hamid Khodadad Hoseini, Asadollah Kord Naij, Adel Azar

Surveying the Relation between Aspects of Companyâs Social Responsibility and Cus-tomerâs Loyalty (Case Study: Raja Trans-portation Company)

Pages 77-90

10.22070/14.9.77

Mahdieh Bayati Sedaghat, Ahmad Sardari,, Naser Yazdani,

Journal Archive

Volume 21 (2024)

Volume 20 (2023)

Volume 19 (2022)

Volume 18 (2021)

Volume 17 (2020)

Volume 16 (2019)

Volume 15 (2018)

Volume 14 (2017)

Issue 10

Issue 9

Volume 13 (2016)

Volume 12 (2015)

Volume 11 (2014)

Volume 10 (2012)

Volume 9 (2011)

Volume 8 (2010)

Volume 7 (2009)

Volume 6 (2008)

Volume 5 (2007)

Volume 4 (2006)

Volume 3 (2005)

Volume 2 (2004)

Volume 1 (2004)