Commercial Strategies

Volume & Issue: Volume 17, Issue 16, February 2021

Number of Articles: 12

The mediating role of organizational modernity and the moderator role of market dynamics on the relationship between market sensibility and firm performance

Pages 14-1

10.22070/cs.2021.13834.1056

Seyedeh maasoumeh Ghamkhari, Elahe Mollaei, Nasrin Rasouli, MohammadAmin Torabi

Systematic and Strategic Review of the Effectiveness of Brand DNA on Brand Authenticity Using Meta-Analysis Approach

Pages 28-15

10.22070/cs.2021.13837.1057

MEHDI BANIASADI, ABDULLAH NAAMI

The investigation and analysis of strategic orientations in the developing of dynamic capabilities in new ventures(case study: IT business)

Pages 46-29

10.22070/cs.2021.14083.1071

Tayebeh Abdoli Mohamadabadi, Mahmood Ahmadpour Daryani, Jahangir YadolahiFarsi, Kamal Sakhdari

A Model for Developing Digital Growth Hacking Strategies in the Covid-19 Virus Crisis in Online Markets in Iran (Case Study: Basalam Platform)

Pages 64-47

10.22070/cs.2021.14148.1077

sima alipour, Maryam .asgharinajib, davood feiz, azim zarei

The effect of marketing capabilities on firm performance with mediating role of competitive advantage and moderating role of market orientation

Pages 78-65

10.22070/cs.2021.14182.1083

Mohammad Faryabi, Mohammadreza Gholizadeh, Naser Sanoubar

Identify strategies and rank lean manufacturing tools to achieve world-class production With the fuzzy gray theoretic approach

Pages 98-79

10.22070/cs.2021.14186.1084

Neda Jalaliyoon, Hasan Farsijani

Presenting A Model Of Consequences Of Pop-up Store Utilization For FMCG & Retail Industry with using classic Grounded Theory Strategy

Pages 128-99

10.22070/cs.2021.14272.1099

hamidreza saeidnia, hamidreza saeidnia, Kambiz Heidarzadeh Hanzaee

Evaluating the Development of E-Commerce Marketing Capabilities and Efficiency in Promoting Corporate Performance (Case Study of Exporting Companies of Tehran Province)

Pages 144-129

10.22070/cs.2020.2449

Mehdi Dadpour, Ahmad Sardari, Farhang Abroomandi

Identifying Business Strategies to Deal with Environmental Uncertainty: A Literature Review

Pages 164-145

10.22070/cs.2021.14888.1144

Behrang Esmaeilzadeh, Ghloamreza Jangaghi, Mostafa Safdari Ranjbar

Identifying and determining the effective risks in the sustainable supply chain in selected dairy companies using CRITIC theory

Pages 184-165

10.22070/cs.2021.15056.1150

mojtaba Fallahpour, abdolhamid safaei ghadikolaei, hamidreza fallah lajimi

Provide a pattern for choosing a discount-based pricing strategy in marketing (Case Study in a Chain Store)

Pages 198-185

10.22070/cs.2021.13770.1050

Ali Abdollahi, Bakhtiar Ostadi

Identification the Service Capabilities Criteria in Iran's Small Enterprises Using Fuzzy Delphi method: Mapping and analysis of Criteria Using Fuzzy MICMAC and Fuzzy DEMATEL

Pages 230-199

10.22070/cs.2021.13724.1038

davod khosroanjom, Ali Rajabzadeh Ghatari, Adel Azar, Abbas Moghbel

Journal Archive

Volume 21 (2024)

Volume 20 (2023)

Volume 19 (2022)

Volume 18 (2021)

Volume 17 (2020)

Issue 16

Issue 15

Volume 16 (2019)

Volume 15 (2018)

Volume 14 (2017)

Volume 13 (2016)

Volume 12 (2015)

Volume 11 (2014)

Volume 10 (2012)

Volume 9 (2011)

Volume 8 (2010)

Volume 7 (2009)

Volume 6 (2008)

Volume 5 (2007)

Volume 4 (2006)

Volume 3 (2005)

Volume 2 (2004)

Volume 1 (2004)