Commercial Strategies

Commercial Strategies

Commercial Strategies

Journal Archive

Most Visited Articles
Presenting a process model for strategic management of health tourism marketing
Customer Persona Analysis of Online Music Streaming Platforms with HDBSCAN Algorithm: The Case of Spotify Users
Designing a Strategic Foresight Model in the Insurance Industry
Identifying Challenges and Ranking Strategies for the Implementation of Industry 4.0 Technologies
Designing a Branding Roadmap for a Holding Company (Case Study: Golrang Industrial Group)
Identifying and ranking the effective dimensions of digital transformation on the internationalization of startup companies
Identifying and Prioritizing Effective Factors in the Digital Marketing Ecosystem Using Fuzzy Cognitive Map
Current Issue: Volume 22, Issue 26, January 2026, Pages 1-140 

Keywords Cloud

  • Grounded theory
  • Customer satisfaction
  • Market orientation
  • job satisfaction
  • productivity
  • data envelopment analysis
  • Organizational commitment
  • Strategy
  • E-commerce
  • competitive advantage
  • Knowledge management
  • Organizational Culture
  • Meta-synthesis
  • Efficiency
  • Innovation
  • Stock return
  • export performance
  • Transformational Leadership
  • Information Technology
  • Marketing
  • brand
  • Privatization
  • entrepreneurship
  • Knowledge sharing
  • Attitude
  • Employment
  • Organizational Learning
  • Consumer Behavior
  • digital marketing
  • motivation
  • customer loyalty
  • Leadership
  • social capital
  • Marketing Performance
  • Customer Relationship Management
  • trust
  • Electronic Commerce
  • Structural equation modeling
  • Content Analysis
  • Electronic Banking
  • Interpretive structural modeling
  • Factor analysis
  • Adoption
  • SMES
  • Iran
  • Value Co-creation
  • Analytical hierarchy process
  • Performance appraisal
  • social media
  • qualitative content analysis
  • Loyalty
  • purchase intention
  • Digital Transformation
  • Creativity
  • Strategic Agility
  • Effectiveness
  • Ranking
  • brand equity
  • Organizational factors
  • Satisfaction
  • e-marketing
  • marketing capability
  • Internationalization
  • Pharmaceutical Industry
  • Banking Industry
  • Transactional Leadership
  • Artificial intelligence
  • Financing
  • Insurance Industry
  • Relationship Marketing
  • structural equation model
  • Information and Communication Technology
  • Agility
  • fuzzy
  • Brand Value
  • marketing strategy
  • system dynamics
  • Supply
  • NPD
  • Brand Performance
  • Delphi
  • branding
  • Green Marketing
  • Public Organizations
  • Information
  • Inductive Approach
  • model
  • Customer Behavior
  • Flexibility
  • Strategic Management Risk
  • online retailing
  • fundamental analysis
  • entrepreneurial orientation
  • performance
  • Social justice
  • Success
  • infrastructure
  • Value Creation
  • Malmquist Index
  • Grounded Theory Strategy
  • Perceived Value
  • Antecedents
  • Business excellence
  • Small and Medium Sized Enterprises
  • Strategic thinking
  • quality
  • Consumer’s behavior
  • Future Plans
  • Vision
  • Delphi Method
  • Value
  • Willingness to pay
  • Servqual
  • Participation
  • Virus marketing
  • Interpretive Structural Modeling (ISM)
  • Emotional intelligence
  • Behavioral Finance
  • new product development
  • International marketing
  • banking system
  • fuzzy Delphi
  • development
  • market share
  • Customer’s Satisfaction
  • internal rate of return
  • Leadership style
  • Individual factors
  • market performance
  • Systematic review
  • Organizational Climate
  • Materialism
  • Performance evaluation
  • influencer marketing
  • Financial Ratios
  • Customer Value Co-Creation
  • Corporate Banking
  • Organizational citizenship behavior
  • strategic foresight
  • Strategic Risk
  • Marketing Capabilities
  • Sustainable marketing
  • net present value
  • Competitive intelligence
  • Structural Equations Modeling
  • Customer Orientation
  • Institutions
  • Change
  • salesperson reputation
  • International Entrepreneurial Marketing
  • Highest instance
  • Corporate Social Responsibility
  • business intelligence
  • relational capital
  • Firm Performance
  • Annual Reports
  • KZ index
  • Automotive Industry
  • Outsourcing
  • Culture
  • Self-efficacy
  • Agile Organization
  • Prioritization
  • Market Efficiency
  • Generation Z
  • Competitiveness
  • service quality
  • Simulation
  • TOPSIS
  • construction industry
  • consumer
  • Customer
  • social commerce
  • Stress
  • multiple attribute decision making
  • economic evaluation
  • Human resource development
  • Business Performance
  • Dynamic capability
  • Operational Risk
  • Creative thinking
  • E-government
  • Meta-synthesis method
  • cultural context
  • customer psychological characteristics
  • mental conflicts
  • Interactive Model
  • logo
  • Operation
  • Positive Emotion
  • Organizational performance
  • mouth-to-mouth advertising
  • \" consumer support intention\"
  • Decision Tree
  • Safety recommendations
  • decision making
  • Peple skills
  • Database
  • brand life
  • Technopreneurship