Commercial Strategies

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Volume 21 (2024)

Issue 23

Volume 20 (2023)

Volume 19 (2022)

Volume 18 (2021)

Volume 17 (2020)

Volume 16 (2019)

Volume 15 (2018)

Volume 14 (2017)

Volume 13 (2016)

Volume 12 (2015)

Volume 11 (2014)

Volume 10 (2012)

Volume 9 (2011)

Volume 8 (2010)

Volume 7 (2009)

Volume 6 (2008)

Volume 5 (2007)

Volume 4 (2006)

Volume 3 (2005)

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Most Visited Articles

Presenting a Functional Model of Artificial Intelligence and Machine Learning in Neuromarketing

Identifying the Antecedents and Consequences of the Use of Artificial Intelligence in Developing a Marketing Plan With a Mixed Approach: Bibliometric Analysis and Meta Synthesis

Modeling the Impact of Nostalgia on Branding (TISM Approach)

Digital Marketing Based On Visual Stimuli, A Research With A Mixed Approach (Qualitative-Quantitative)

Presenting the Model of Relationship Quality with Corporate Customers in Iran's Banking Industry with Grounded Theory Approach

Presenting a process model for strategic management of health tourism marketing

Pages 1-36

10.22070/cs.2025.20173.1417

Ali Pourang; Masoomeh Tavangar

Designing a Branding Roadmap for a Holding Company (Case Study: Golrang Industrial Group)

Pages 37-64

10.22070/cs.2025.20202.1421

Simin Nasrolahi; Asadollah Kordnaeij; Asghar Moshabaki Esfahani; Hamid Reza Yazdani

Identifying and Prioritizing Effective Factors in the Digital Marketing Ecosystem Using Fuzzy Cognitive Map

Pages 65-80

10.22070/cs.2025.20208.1422

sayedh Nasim Mousavi; ahmad gobadi Alvar

Identifying and ranking the effective dimensions of digital transformation on the internationalization of startup companies

Pages 81-102

10.22070/cs.2025.20390.1427

Sima Farajpoor; amir sadeghi; mehdi zakipour

Designing a Strategic Foresight Model in the Insurance Industry

Pages 103-126

10.22070/cs.2025.20477.1432

Hossein Norouzi; Esfandyar Mohammadi; Mobina Rahmani Gohar; emad golmohammadi

A Model for Domestic Brand Love in High-Tech Industries with an Emphasis on the Behavioral Patterns of Generation Z Consumers

Pages 127-148

10.22070/cs.2025.20500.1434

Ghasem Zarei; mahta azizi

The effect of personality orientation and emotional competence on self-efficacy and social entrepreneurship intention

Pages 149-176

10.22070/cs.2025.20608.1438

Majid Mohammad Shafiee; Marzieh Hosseini Sarteshnizi; Hatam Khalilipour

Identifying and prioritizing obstacles to selling green products in promoting sustainable consumption patterns using the best-worst and fuzzy TODIM method

Pages 177-196

10.22070/cs.2025.20707.1440

Mohammad Safari; Danial Esmaelnezhad

Identifying Challenges and Ranking Strategies for the Implementation of Industry 4.0 Technologies

Pages 197-214

10.22070/cs.2025.20714.1441

Dariush Mohamadi Zanjiran; Mojtaba Khodsiani

Publication Information

Publisher

Shahed University

Director-in-Charge

Rasoul Roshan

Editor-in-Chief

Tahmores Hassan Yasory

Editorial Board

Zohreh Dehdashti Shahrokh Asadolah Krod Naeij Abolfazl Shahabadia Hamid khodad Hosein Tahmores Hassan Yasory Mohamad Ali Babaei Zakliki Shahriyar Azizi Naser Yazdani Abdolreza Beiginia Mostfa Gazizadeh Ahmad Sardari

Executive Manager

Hossein Tsghipour

Frequency

Semiannual

Print ISSN

2345-220X

Online ISSN

2345-4768

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