Commercial Strategies

Commercial Strategies

Commercial Strategies

Journal Archive

Most Visited Articles
Systematic and Strategic Review of the Effectiveness of Brand DNA on Brand Authenticity Using Meta-Analysis Approach
Presenting a process model for strategic management of health tourism marketing
Modeling the Impact of Nostalgia on Branding (TISM Approach)
Explanation and Analysis the Aggressive Product Development Strategies with Brand Equity Orientation
Evaluating the Development of E-Commerce Marketing Capabilities and Efficiency in Promoting Corporate Performance (Case Study of Exporting Companies of Tehran Province)
Presenting a Functional Model of Artificial Intelligence and Machine Learning in Neuromarketing
Antecedents and Consequences of Value Co-Creation in the Online Environment with a Meta-synthesis Approach
A Model for relationship management with fintech and financial startups in banking industry
Current Issue: Volume 22, Issue 26, January 2026, Pages 1-140 

Developing a Model of Brand Anthropomorphism: A Theoretical Study Focusing on Consumer Attitudes

Pages 183-212

10.22070/cs.2026.21895.1489

fatemeh Mohammadhani, Mohammad Ali Abdolvand, Kambiz Heidarzadeh Henzai, Seyed Alireza Mousavi

Keywords Cloud

  • Grounded theory
  • Customer satisfaction
  • job satisfaction
  • Market orientation
  • competitive advantage
  • data envelopment analysis
  • E-commerce
  • productivity
  • Strategy
  • Organizational commitment
  • Knowledge management
  • Stock return
  • Organizational Culture
  • Innovation
  • Meta-synthesis
  • Efficiency
  • Information Technology
  • Marketing
  • digital marketing
  • Transformational Leadership
  • export performance
  • Privatization
  • Knowledge sharing
  • brand
  • entrepreneurship
  • Attitude
  • Organizational Learning
  • Customer Relationship Management
  • motivation
  • Marketing Performance
  • Employment
  • customer loyalty
  • Leadership
  • social capital
  • Content Analysis
  • trust
  • Electronic Banking
  • Value Co-creation
  • Iran
  • Interpretive structural modeling
  • Structural equation modeling
  • Electronic Commerce
  • Factor analysis
  • structural equation model
  • Performance appraisal
  • Loyalty
  • Analytical hierarchy process
  • Adoption
  • qualitative content analysis
  • social media
  • purchase intention
  • Creativity
  • Digital Transformation
  • Banking Industry
  • Relationship Marketing
  • Effectiveness
  • brand equity
  • Organizational factors
  • Satisfaction
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  • Financing
  • Insurance Industry
  • Pharmaceutical Industry
  • Transactional Leadership
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  • Artificial intelligence
  • Brand Value
  • Ranking
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  • Information and Communication Technology
  • SMES
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  • Brand Performance
  • Green Marketing
  • fundamental analysis
  • Public Organizations
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  • Information
  • Future Plans
  • Inductive Approach
  • Flexibility
  • Small and Medium Sized Enterprises
  • Strategic Management Risk
  • performance
  • entrepreneurial orientation
  • Value Creation
  • branding
  • Success
  • Perceived Value
  • Social justice
  • Malmquist Index
  • Customer Behavior
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  • Vision
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  • Participation
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  • Interpretive Structural Modeling (ISM)
  • influencer marketing
  • Virus marketing
  • Willingness to pay
  • Emotional intelligence
  • Delphi
  • fuzzy Delphi
  • banking system
  • market share
  • Customer’s Satisfaction
  • internal rate of return
  • development
  • Individual factors
  • Generation Z
  • Materialism
  • Self-efficacy
  • Operational Risk
  • Organizational Climate
  • Performance evaluation
  • Leadership style
  • Automotive Industry
  • Strategic Risk
  • Customer Value Co-Creation
  • Organizational citizenship behavior
  • Highest instance
  • Corporate Banking
  • Institutions
  • Sustainable marketing
  • Food Industry
  • Structural Equations Modeling
  • Competitive intelligence
  • Customer Orientation
  • Marketing Capabilities
  • International Entrepreneurial Marketing
  • Corporate Social Responsibility
  • net present value
  • business intelligence
  • relational capital
  • Firm Performance
  • Annual Reports
  • Change
  • strategic foresight
  • KZ index
  • Outsourcing
  • Culture
  • Prioritization
  • Market Efficiency
  • service quality
  • Simulation
  • Agile Organization
  • TOPSIS
  • construction industry
  • Systematic review
  • Competitiveness
  • Customer
  • Dynamic capability
  • social commerce
  • Stress
  • consumer
  • multiple attribute decision making
  • Human resource development
  • Business Performance
  • economic evaluation
  • salesperson reputation
  • Grounded Theory Strategy
  • Behavioral Finance
  • new product development
  • Financial Ratios
  • Creative thinking
  • Digital Business
  • Meta-synthesis method
  • cultural context
  • E-government
  • Integrated marketing
  • Interactive Model
  • customer psychological characteristics
  • Operation
  • Brand Anthropomorphism
  • logo
  • mental conflicts
  • Psychological Wellbeing
  • mouth-to-mouth advertising
  • Positive Emotion
  • \" consumer support intention\"
  • Decision Tree
  • Safety recommendations
  • decision making
  • Database