Commercial Strategies

Commercial Strategies

Commercial Strategies

Journal Archive

Most Visited Articles
Presenting a process model for strategic management of health tourism marketing
Customer Persona Analysis of Online Music Streaming Platforms with HDBSCAN Algorithm: The Case of Spotify Users
Designing a Strategic Foresight Model in the Insurance Industry
Identifying Challenges and Ranking Strategies for the Implementation of Industry 4.0 Technologies
Designing a Branding Roadmap for a Holding Company (Case Study: Golrang Industrial Group)
Identifying and ranking the effective dimensions of digital transformation on the internationalization of startup companies
Identifying and Prioritizing Effective Factors in the Digital Marketing Ecosystem Using Fuzzy Cognitive Map
Current Issue: Volume 22, Issue 26, January 2026, Pages 1-140 

Keywords Cloud

  • Customer satisfaction
  • Grounded theory
  • Organizational commitment
  • productivity
  • data envelopment analysis
  • Strategy
  • Market orientation
  • job satisfaction
  • competitive advantage
  • Stock return
  • Marketing
  • Knowledge management
  • Organizational Culture
  • Meta-synthesis
  • E-commerce
  • Efficiency
  • Innovation
  • Privatization
  • Transformational Leadership
  • export performance
  • Knowledge sharing
  • Information Technology
  • entrepreneurship
  • Employment
  • social capital
  • Organizational Learning
  • digital marketing
  • motivation
  • Leadership
  • brand
  • Attitude
  • Marketing Performance
  • Customer Relationship Management
  • customer loyalty
  • trust
  • Electronic Commerce
  • Analytical hierarchy process
  • purchase intention
  • Structural equation modeling
  • Creativity
  • Adoption
  • Effectiveness
  • Value Co-creation
  • Performance appraisal
  • Factor analysis
  • SMES
  • Brand Value
  • social media
  • Content Analysis
  • Loyalty
  • Pharmaceutical Industry
  • Interpretive structural modeling
  • Transactional Leadership
  • Organizational factors
  • Ranking
  • Satisfaction
  • e-marketing
  • structural equation model
  • Banking Industry
  • Insurance Industry
  • Internationalization
  • Financing
  • qualitative content analysis
  • Artificial intelligence
  • Digital Transformation
  • system dynamics
  • marketing capability
  • Strategic Agility
  • Relationship Marketing
  • Consumer Behavior
  • Agility
  • Electronic Banking
  • Information and Communication Technology
  • Servqual
  • Supply
  • International marketing
  • quality
  • Value Creation
  • Green Marketing
  • Brand Performance
  • Public Organizations
  • Information
  • Customer Behavior
  • Future Plans
  • model
  • Inductive Approach
  • online retailing
  • Business Performance
  • Social justice
  • Success
  • infrastructure
  • branding
  • entrepreneurial orientation
  • Flexibility
  • Financial Ratios
  • Consumer’s behavior
  • Antecedents
  • performance
  • Willingness to pay
  • NPD
  • Strategic Management Risk
  • Small and Medium Sized Enterprises
  • Vision
  • Strategic thinking
  • Perceived Value
  • Delphi Method
  • Virus marketing
  • Iran
  • Value
  • fundamental analysis
  • Participation
  • Business excellence
  • new product development
  • Grounded Theory Strategy
  • Leadership style
  • development
  • Behavioral Finance
  • consumer
  • market share
  • internal rate of return
  • Interpretive Structural Modeling (ISM)
  • Customer’s Satisfaction
  • Individual factors
  • Competitiveness
  • Materialism
  • Agile Organization
  • Self-efficacy
  • Systematic review
  • Malmquist Index
  • salesperson reputation
  • Customer Value Co-Creation
  • Operational Risk
  • Strategic Risk
  • strategic foresight
  • Change
  • Organizational citizenship behavior
  • Highest instance
  • Sustainable marketing
  • net present value
  • Structural Equations Modeling
  • Competitive intelligence
  • brand equity
  • International Entrepreneurial Marketing
  • relational capital
  • Customer Orientation
  • Institutions
  • Firm Performance
  • Outsourcing
  • business intelligence
  • KZ index
  • Market Efficiency
  • Annual Reports
  • Corporate Social Responsibility
  • marketing strategy
  • service quality
  • construction industry
  • Corporate Banking
  • Marketing Capabilities
  • Simulation
  • Stress
  • social commerce
  • Organizational Climate
  • Customer
  • TOPSIS
  • Performance evaluation
  • multiple attribute decision making
  • economic evaluation
  • Human resource development
  • Dynamic capability
  • Culture
  • Emotional intelligence
  • banking system
  • fuzzy
  • Risk Taking
  • Number of Employs
  • Glaser
  • Creative thinking
  • Digital Business
  • Utilitarian shopping
  • Meta-synthesis method
  • cultural context
  • E-government
  • Interactive Model
  • customer psychological characteristics
  • Integrated marketing
  • Marketing innovation
  • Operation
  • Delphi
  • logo
  • mouth-to-mouth advertising
  • \" consumer support intention\"
  • Positive Emotion
  • mental conflicts
  • Safety recommendations
  • Decision Tree
  • Database
  • decision making
  • Psychological Wellbeing
  • Functional Department
  • brand life