Commercial Strategies

Commercial Strategies

Commercial Strategies

Journal Archive

Most Visited Articles
Presenting a process model for strategic management of health tourism marketing
Modeling the Impact of Nostalgia on Branding (TISM Approach)
Presenting a Functional Model of Artificial Intelligence and Machine Learning in Neuromarketing
Identifying Factors of Interest in Organizations' Strategic Objectives (Case Study: Iranian Financial Services Industry)
Presenting the Model of Relationship Quality with Corporate Customers in Iran's Banking Industry with Grounded Theory Approach
Identifying Strategic Capabilities in the Formation of Transient Competitive Advantage in Beauty Salons
Designing a Strategic Foresight Model in the Insurance Industry
Current Issue: Volume 21, Issue 24, June 2024 

Keywords Cloud

  • Grounded theory
  • Customer satisfaction
  • Market orientation
  • data envelopment analysis
  • Strategy
  • productivity
  • job satisfaction
  • Organizational commitment
  • Efficiency
  • E-commerce
  • competitive advantage
  • Knowledge management
  • Organizational Culture
  • Stock return
  • entrepreneurship
  • Innovation
  • Transformational Leadership
  • Meta-synthesis
  • Information Technology
  • Privatization
  • export performance
  • Customer Relationship Management
  • social capital
  • Knowledge sharing
  • Organizational Learning
  • Attitude
  • digital marketing
  • Marketing Performance
  • motivation
  • Employment
  • customer loyalty
  • Leadership
  • brand
  • Marketing
  • Artificial intelligence
  • Brand Value
  • structural equation model
  • trust
  • SMES
  • Factor analysis
  • Adoption
  • social media
  • Creativity
  • Structural equation modeling
  • Performance appraisal
  • Electronic Banking
  • Analytical hierarchy process
  • Interpretive structural modeling
  • purchase intention
  • Financing
  • Electronic Commerce
  • Loyalty
  • Digital Transformation
  • Relationship Marketing
  • Agility
  • Banking Industry
  • Organizational factors
  • Content Analysis
  • Satisfaction
  • Information and Communication Technology
  • Insurance Industry
  • Transactional Leadership
  • Ranking
  • Strategic Agility
  • qualitative content analysis
  • system dynamics
  • e-marketing
  • marketing capability
  • Consumer Behavior
  • Effectiveness
  • Supply
  • quality
  • branding
  • Green Marketing
  • Brand Performance
  • Strategic Management Risk
  • Public Organizations
  • fundamental analysis
  • Information
  • Value Co-creation
  • model
  • Inductive Approach
  • Flexibility
  • entrepreneurial orientation
  • performance
  • Iran
  • Pharmaceutical Industry
  • infrastructure
  • Perceived Value
  • Consumer’s behavior
  • Financial Ratios
  • Success
  • Malmquist Index
  • Value Creation
  • NPD
  • Vision
  • online retailing
  • Business Performance
  • Human resource development
  • Small and Medium Sized Enterprises
  • Future Plans
  • Strategic thinking
  • Delphi Method
  • Value
  • Servqual
  • Virus marketing
  • Behavioral Finance
  • Leadership style
  • Participation
  • banking system
  • Emotional intelligence
  • development
  • market share
  • Customer’s Satisfaction
  • internal rate of return
  • Individual factors
  • Materialism
  • consumer
  • Business excellence
  • Antecedents
  • Operational Risk
  • Corporate Banking
  • salesperson reputation
  • Strategic Risk
  • Organizational citizenship behavior
  • marketing strategy
  • Sustainable marketing
  • Grounded Theory Strategy
  • Change
  • net present value
  • Customer Orientation
  • Institutions
  • strategic foresight
  • Self-efficacy
  • Firm Performance
  • fuzzy
  • relational capital
  • Corporate Social Responsibility
  • International Entrepreneurial Marketing
  • Outsourcing
  • business intelligence
  • service quality
  • Structural Equations Modeling
  • Culture
  • Market Efficiency
  • brand equity
  • Highest instance
  • Simulation
  • TOPSIS
  • Stress
  • KZ index
  • Dynamic capability
  • economic evaluation
  • Customer
  • multiple attribute decision making
  • Marketing Capabilities
  • social commerce
  • Agile Organization
  • Annual Reports
  • Competitive intelligence
  • Systematic review
  • Competitiveness
  • Performance evaluation
  • Organizational Climate
  • Social justice
  • Appriori algorithm
  • Behavioral and Attitudinal factors Physical Factors, Ranking of the Factors
  • Organization Efficiency
  • Risk Taking
  • Number of Employs
  • employee
  • Creative thinking
  • Glaser
  • Meta-synthesis method
  • cultural context
  • Digital Business
  • Utilitarian shopping
  • Process
  • Interactive Model
  • E-government
  • Operation
  • Delphi
  • customer psychological characteristics
  • Integrated marketing
  • mouth-to-mouth advertising
  • \" consumer support intention\"
  • logo
  • Safety recommendations
  • Positive Emotion
  • mental conflicts
  • Marketing innovation
  • Competency Based Management
  • Database
  • Decision Tree
  • brand life
  • Technopreneurship
  • decision making
  • and methology
  • Employees\\\' psychological empowerment
  • Perceived Service Quality