Author Index

A

  • Abedi, Samaneh An Economic Evaluation of E-marketing Versus Traditional Marketing in Toranj Tile and Ceramic Company [Volume 20, Issue 22, 2023, Pages 132-151]
  • Abolhasani, Zahra An Economic Evaluation of E-marketing Versus Traditional Marketing in Toranj Tile and Ceramic Company [Volume 20, Issue 22, 2023, Pages 132-151]
  • Afshari, Milad Providing a Model for Creative Marketing among Startups in the Aquatic Industry [Volume 20, Issue 22, 2023, Pages 105-130]
  • Akbari, Mohsen Investigating the Effect of Strategic Improvement on Family Business Performance: The Mediating Role of Strategic Learning and the Moderating Role of Knowledge Sharing [Volume 20, Issue 22, 2023, Pages 241-261]
  • Akbari Moghadam, Beytolah Provision of a Scale for Assessing Product Search Channels Based on Hedonic and Utilitarian Shopping Attributes [Volume 20, Issue 21, 2023, Pages 99-116]
  • Alefpour Tarakameh, Maryam Explorative Model of Social Media Marketing Barriers in Iranian SMEs [Volume 20, Issue 21, 2023, Pages 1-16]
  • Andevazh, Leila Providing a Model for Creative Marketing among Startups in the Aquatic Industry [Volume 20, Issue 22, 2023, Pages 105-130]
  • Ansari, Manouchehr Explorative Model of Social Media Marketing Barriers in Iranian SMEs [Volume 20, Issue 21, 2023, Pages 1-16]
  • Arab Ahmadi, Hamed Modeling the Impact of Nostalgia on Branding (TISM Approach) [Volume 20, Issue 21, 2023, Pages 155-180]
  • Azizi, Shahriar Identifying Factors of Interest in Organizations' Strategic Objectives (Case Study: Iranian Financial Services Industry) [Volume 20, Issue 22, 2023, Pages 1-20]

B

  • Bafandeh zendeh, Alireza Antecedents and Consequences Affecting the Creation of Customer Value in the Phygital Space of Chain Retailing with an Emphasis on Increasing Customer Loyalty Using the Glaser Approach [Volume 20, Issue 22, 2023, Pages 217-242]
  • Bagheri, Javad The Impact of the Creation and Application of Market Intelligence on Performance Through Strategy of Segmentation, Prioritization, and Sales Models [Volume 20, Issue 22, 2023, Pages 65-82]
  • Bromideh, Ali Akbar Explorative Model of Social Media Marketing Barriers in Iranian SMEs [Volume 20, Issue 21, 2023, Pages 1-16]

D

  • Dehdashti Shahrokh, Zohreh Analysis of Relationship Marketing Based on Value Exchange in Business Markets with Importance-Performance Approach (Study Case: Parsian Electronic Commerce Company) [Volume 20, Issue 21, 2023, Pages 57-74]
  • Dizaji, Monireh The Impact of Innovation and Digital Currency on Imports [Volume 20, Issue 22, 2023, Pages 151-166]
  • Doostar, Mohammad Investigating the Effect of Strategic Improvement on Family Business Performance: The Mediating Role of Strategic Learning and the Moderating Role of Knowledge Sharing [Volume 20, Issue 22, 2023, Pages 241-261]

E

  • Emari, hossein Antecedents and Consequences Affecting the Creation of Customer Value in the Phygital Space of Chain Retailing with an Emphasis on Increasing Customer Loyalty Using the Glaser Approach [Volume 20, Issue 22, 2023, Pages 217-242]

F

  • Fathi, Leila Identifying and Analyzing the Dimensions of Digital Marketing based on Social Media for the Development of Foreign Trade [Volume 20, Issue 22, 2023, Pages 189-218]
  • Foukerdi, Amirali Exploring the Impact of Psychological Factors on Green Purchasing Behavior Types: The Moderating Role of Demographic Characteristics [Volume 20, Issue 22, 2023, Pages 83-104]

G

  • Ghaderi, Farshad Investigating the Effect of Strategic Improvement on Family Business Performance: The Mediating Role of Strategic Learning and the Moderating Role of Knowledge Sharing [Volume 20, Issue 22, 2023, Pages 241-261]
  • Ghanbarzade, Jamileh Proposal of a Model for Evaluating the Quality Performance of Passenger Train Services from the Perspective of Passengers [Volume 20, Issue 22, 2023, Pages 21-46]
  • Gharib Navaz, Nader Presenting the Model of Relationship Quality with Corporate Customers in Iran's Banking Industry with Grounded Theory Approach [Volume 20, Issue 21, 2023, Pages 233-256]
  • Gholami, Mahmoud Identifying the Factors Impacting the Choice of Corporate Brand Strategy in the Food Industry Using Grounded Theory [Volume 20, Issue 21, 2023, Pages 135-154]

H

  • Haghshenas Kashani, Farideh Identifying and Analyzing the Dimensions of Digital Marketing based on Social Media for the Development of Foreign Trade [Volume 20, Issue 22, 2023, Pages 189-218]
  • Hasanzadeh, Roghayeh The Impact of Innovation and Digital Currency on Imports [Volume 20, Issue 22, 2023, Pages 151-166]
  • Hashemi, Seyed Hamed Analyzing the Problems of Sales and Trade of Iranian Tea and Providing Strategies for Overcoming Them [Volume 20, Issue 21, 2023, Pages 47-98]
  • Heydariyeh, Seyed Abdollah Identifying and Analyzing the Dimensions of Digital Marketing based on Social Media for the Development of Foreign Trade [Volume 20, Issue 22, 2023, Pages 189-218]

J

  • Jamali, Zohreh Exploring the Impact of Psychological Factors on Green Purchasing Behavior Types: The Moderating Role of Demographic Characteristics [Volume 20, Issue 22, 2023, Pages 83-104]

K

  • Kazemi Saraskanrood, Zahra Analyzing the Role of Environmental Advertising Campaigns in -Promoting Environmental Citizenship Behaviors: Providing a Framework for Applying Social Marketing [Volume 20, Issue 21, 2023, Pages 181-210]
  • Keshavarz, Mohammadreza Presenting a Functional Model of Artificial Intelligence and Machine Learning in Neuromarketing [Volume 20, Issue 22, 2023, Pages 47-64]
  • Khadivar, Ameneh Designing a Model for the Effectiveness of Television Advertisements on Viewers and Increasing Their Satisfaction and Loyalty with the Approach of System Dynamics [Volume 20, Issue 21, 2023, Pages 37-56]
  • Khoshtinat, Behnaz Providing a Model for Creative Marketing among Startups in the Aquatic Industry [Volume 20, Issue 22, 2023, Pages 105-130]

M

  • Moazen Jamshidi, Mir Hadi Analyzing the Problems of Sales and Trade of Iranian Tea and Providing Strategies for Overcoming Them [Volume 20, Issue 21, 2023, Pages 47-98]
  • Modares, Azam Proposal of a Model for Evaluating the Quality Performance of Passenger Train Services from the Perspective of Passengers [Volume 20, Issue 22, 2023, Pages 21-46]
  • Motahari Farimani, Nasser Proposal of a Model for Evaluating the Quality Performance of Passenger Train Services from the Perspective of Passengers [Volume 20, Issue 22, 2023, Pages 21-46]

N

  • Najafi,, Mehrnoosh Analysis of Relationship Marketing Based on Value Exchange in Business Markets with Importance-Performance Approach (Study Case: Parsian Electronic Commerce Company) [Volume 20, Issue 21, 2023, Pages 57-74]
  • Namdar Tajari, Somayeh Analyzing the Role of Environmental Advertising Campaigns in -Promoting Environmental Citizenship Behaviors: Providing a Framework for Applying Social Marketing [Volume 20, Issue 21, 2023, Pages 181-210]
  • Nemati, Hesamedin Identifying Factors of Interest in Organizations' Strategic Objectives (Case Study: Iranian Financial Services Industry) [Volume 20, Issue 22, 2023, Pages 1-20]
  • Nikoomaram,, Hashem Analysis of Relationship Marketing Based on Value Exchange in Business Markets with Importance-Performance Approach (Study Case: Parsian Electronic Commerce Company) [Volume 20, Issue 21, 2023, Pages 57-74]

P

S

  • Safari, Mohammad Analyzing the Role of Environmental Advertising Campaigns in -Promoting Environmental Citizenship Behaviors: Providing a Framework for Applying Social Marketing [Volume 20, Issue 21, 2023, Pages 181-210]
  • Salehpour, Saber Antecedents and Consequences Affecting the Creation of Customer Value in the Phygital Space of Chain Retailing with an Emphasis on Increasing Customer Loyalty Using the Glaser Approach [Volume 20, Issue 22, 2023, Pages 217-242]
  • Shahabadi, Abolfazl Providing a Model for Creative Marketing among Startups in the Aquatic Industry [Volume 20, Issue 22, 2023, Pages 105-130]
  • Shahabadi, Abolfazl The Impact of Innovation and Digital Currency on Imports [Volume 20, Issue 22, 2023, Pages 151-166]
  • SHIRKHODAEI, MEISAM Analyzing the Role of Environmental Advertising Campaigns in -Promoting Environmental Citizenship Behaviors: Providing a Framework for Applying Social Marketing [Volume 20, Issue 21, 2023, Pages 181-210]
  • Siahsarani Kojuri, Mohammad Ali Drawing and Interpreting the Decision Tree of the Border Market Inche Barun Customers Using a Hybrid Approach [Volume 20, Issue 21, 2023, Pages 211-232]
  • Sokouti, Shahriyar The Impact of Innovation and Digital Currency on Imports [Volume 20, Issue 22, 2023, Pages 151-166]

T

  • Tajeddini, Kayhan Investigating the Effect of Strategic Improvement on Family Business Performance: The Mediating Role of Strategic Learning and the Moderating Role of Knowledge Sharing [Volume 20, Issue 22, 2023, Pages 241-261]

V

  • Vakil Alroaia, Younos Modeling the Impact of Nostalgia on Branding (TISM Approach) [Volume 20, Issue 21, 2023, Pages 155-180]
  • Vakil Alroaia, Younos Identifying and Analyzing the Dimensions of Digital Marketing based on Social Media for the Development of Foreign Trade [Volume 20, Issue 22, 2023, Pages 189-218]
  • Vazifehdoust, , Hossein Analysis of Relationship Marketing Based on Value Exchange in Business Markets with Importance-Performance Approach (Study Case: Parsian Electronic Commerce Company) [Volume 20, Issue 21, 2023, Pages 57-74]

Y

  • Yahyazadehfar, Mahmood Analyzing the Role of Environmental Advertising Campaigns in -Promoting Environmental Citizenship Behaviors: Providing a Framework for Applying Social Marketing [Volume 20, Issue 21, 2023, Pages 181-210]
  • Yazdani, Naser The Impact of the Creation and Application of Market Intelligence on Performance Through Strategy of Segmentation, Prioritization, and Sales Models [Volume 20, Issue 22, 2023, Pages 65-82]
  • Yazdi, Ruhollah Identifying Factors of Interest in Organizations' Strategic Objectives (Case Study: Iranian Financial Services Industry) [Volume 20, Issue 22, 2023, Pages 1-20]