Keyword Index

A

  • Accidental purchase Exploring the Impact of Psychological Factors on Green Purchasing Behavior Types: The Moderating Role of Demographic Characteristics [Volume 20, Issue 22, 2023, Pages 83-104]
  • Advertising Designing a Model for the Effectiveness of Television Advertisements on Viewers and Increasing Their Satisfaction and Loyalty with the Approach of System Dynamics [Volume 20, Issue 21, 2023, Pages 37-56]
  • Advertising effectiveness Designing a Model for the Effectiveness of Television Advertisements on Viewers and Increasing Their Satisfaction and Loyalty with the Approach of System Dynamics [Volume 20, Issue 21, 2023, Pages 37-56]
  • Aquaculture Industry Providing a Model for Creative Marketing among Startups in the Aquatic Industry [Volume 20, Issue 22, 2023, Pages 105-130]
  • Artificial intelligence Presenting a Functional Model of Artificial Intelligence and Machine Learning in Neuromarketing [Volume 20, Issue 22, 2023, Pages 47-64]

B

  • Business Performance Investigating the Effect of Strategic Improvement on Family Business Performance: The Mediating Role of Strategic Learning and the Moderating Role of Knowledge Sharing [Volume 20, Issue 22, 2023, Pages 241-261]

C

  • Conditional purchase Exploring the Impact of Psychological Factors on Green Purchasing Behavior Types: The Moderating Role of Demographic Characteristics [Volume 20, Issue 22, 2023, Pages 83-104]
  • Corporate Banking Presenting the Model of Relationship Quality with Corporate Customers in Iran's Banking Industry with Grounded Theory Approach [Volume 20, Issue 21, 2023, Pages 233-256]
  • Creative Marketing Providing a Model for Creative Marketing among Startups in the Aquatic Industry [Volume 20, Issue 22, 2023, Pages 105-130]
  • Cross-border market Drawing and Interpreting the Decision Tree of the Border Market Inche Barun Customers Using a Hybrid Approach [Volume 20, Issue 21, 2023, Pages 211-232]
  • Customer Value Antecedents and Consequences Affecting the Creation of Customer Value in the Phygital Space of Chain Retailing with an Emphasis on Increasing Customer Loyalty Using the Glaser Approach [Volume 20, Issue 22, 2023, Pages 217-242]

D

  • Decision Tree Drawing and Interpreting the Decision Tree of the Border Market Inche Barun Customers Using a Hybrid Approach [Volume 20, Issue 21, 2023, Pages 211-232]

E

  • Efficiency Proposal of a Model for Evaluating the Quality Performance of Passenger Train Services from the Perspective of Passengers [Volume 20, Issue 22, 2023, Pages 21-46]
  • Export market intelligence The Impact of the Creation and Application of Market Intelligence on Performance Through Strategy of Segmentation, Prioritization, and Sales Models [Volume 20, Issue 22, 2023, Pages 65-82]

F

  • Family Businesses Investigating the Effect of Strategic Improvement on Family Business Performance: The Mediating Role of Strategic Learning and the Moderating Role of Knowledge Sharing [Volume 20, Issue 22, 2023, Pages 241-261]
  • Football Conceptualization of the Cultural Context and Physical Dimensions of the Logo in the Top Brands of the Football Industry [Volume 20, Issue 21, 2023, Pages 117-134]

G

  • Green Marketing Exploring the Impact of Psychological Factors on Green Purchasing Behavior Types: The Moderating Role of Demographic Characteristics [Volume 20, Issue 22, 2023, Pages 83-104]
  • Grounded theory Presenting the Model of Relationship Quality with Corporate Customers in Iran's Banking Industry with Grounded Theory Approach [Volume 20, Issue 21, 2023, Pages 233-256]

H

  • Halal Thematic Analysis of Marketing Studies in The Islamic Context with a Meta-Synthesis Approach [Volume 20, Issue 21, 2023, Pages 17-36]
  • Hedonic shopping Provision of a Scale for Assessing Product Search Channels Based on Hedonic and Utilitarian Shopping Attributes [Volume 20, Issue 21, 2023, Pages 99-116]

I

  • Inche Barun Drawing and Interpreting the Decision Tree of the Border Market Inche Barun Customers Using a Hybrid Approach [Volume 20, Issue 21, 2023, Pages 211-232]
  • Interpretive structural modeling Modeling the Impact of Nostalgia on Branding (TISM Approach) [Volume 20, Issue 21, 2023, Pages 155-180]
  • Interpretive Structural Modeling (ISM) Explorative Model of Social Media Marketing Barriers in Iranian SMEs [Volume 20, Issue 21, 2023, Pages 1-16]
  • Iranian tea trade challenges Analyzing the Problems of Sales and Trade of Iranian Tea and Providing Strategies for Overcoming Them [Volume 20, Issue 21, 2023, Pages 47-98]

K

  • Keywords: Performance evaluation Proposal of a Model for Evaluating the Quality Performance of Passenger Train Services from the Perspective of Passengers [Volume 20, Issue 22, 2023, Pages 21-46]
  • Knowledge sharing Investigating the Effect of Strategic Improvement on Family Business Performance: The Mediating Role of Strategic Learning and the Moderating Role of Knowledge Sharing [Volume 20, Issue 22, 2023, Pages 241-261]

L

  • Loyalty Designing a Model for the Effectiveness of Television Advertisements on Viewers and Increasing Their Satisfaction and Loyalty with the Approach of System Dynamics [Volume 20, Issue 21, 2023, Pages 37-56]

M

  • Machine learning Presenting a Functional Model of Artificial Intelligence and Machine Learning in Neuromarketing [Volume 20, Issue 22, 2023, Pages 47-64]
  • Marketing Presenting a Functional Model of Artificial Intelligence and Machine Learning in Neuromarketing [Volume 20, Issue 22, 2023, Pages 47-64]
  • Meta-Method Thematic Analysis of Marketing Studies in The Islamic Context with a Meta-Synthesis Approach [Volume 20, Issue 21, 2023, Pages 17-36]

N

  • NeuroMarketing Presenting a Functional Model of Artificial Intelligence and Machine Learning in Neuromarketing [Volume 20, Issue 22, 2023, Pages 47-64]

O

  • Obstacles Explorative Model of Social Media Marketing Barriers in Iranian SMEs [Volume 20, Issue 21, 2023, Pages 1-16]
  • Online product search resources Provision of a Scale for Assessing Product Search Channels Based on Hedonic and Utilitarian Shopping Attributes [Volume 20, Issue 21, 2023, Pages 99-116]

P

  • Passenger trains Proposal of a Model for Evaluating the Quality Performance of Passenger Train Services from the Perspective of Passengers [Volume 20, Issue 22, 2023, Pages 21-46]
  • Phygital Retail Antecedents and Consequences Affecting the Creation of Customer Value in the Phygital Space of Chain Retailing with an Emphasis on Increasing Customer Loyalty Using the Glaser Approach [Volume 20, Issue 22, 2023, Pages 217-242]
  • Prioritization The Impact of the Creation and Application of Market Intelligence on Performance Through Strategy of Segmentation, Prioritization, and Sales Models [Volume 20, Issue 22, 2023, Pages 65-82]

R

  • Relationship Marketing Presenting the Model of Relationship Quality with Corporate Customers in Iran's Banking Industry with Grounded Theory Approach [Volume 20, Issue 21, 2023, Pages 233-256]
  • Repeat customer purchases Drawing and Interpreting the Decision Tree of the Border Market Inche Barun Customers Using a Hybrid Approach [Volume 20, Issue 21, 2023, Pages 211-232]

S

  • Sales models The Impact of the Creation and Application of Market Intelligence on Performance Through Strategy of Segmentation, Prioritization, and Sales Models [Volume 20, Issue 22, 2023, Pages 65-82]
  • Satisfaction Designing a Model for the Effectiveness of Television Advertisements on Viewers and Increasing Their Satisfaction and Loyalty with the Approach of System Dynamics [Volume 20, Issue 21, 2023, Pages 37-56]
  • Segmentation The Impact of the Creation and Application of Market Intelligence on Performance Through Strategy of Segmentation, Prioritization, and Sales Models [Volume 20, Issue 22, 2023, Pages 65-82]
  • Small and Medium Enterprises (SME) Explorative Model of Social Media Marketing Barriers in Iranian SMEs [Volume 20, Issue 21, 2023, Pages 1-16]
  • Social Media Marketing (SMM) Explorative Model of Social Media Marketing Barriers in Iranian SMEs [Volume 20, Issue 21, 2023, Pages 1-16]
  • Start-up Providing a Model for Creative Marketing among Startups in the Aquatic Industry [Volume 20, Issue 22, 2023, Pages 105-130]
  • Strategic capabilities Identifying Strategic Capabilities in the Formation of Transient Competitive Advantage in Beauty Salons [Volume 20, Issue 22, 2023, Pages 167-188]
  • Strategic Improvement Investigating the Effect of Strategic Improvement on Family Business Performance: The Mediating Role of Strategic Learning and the Moderating Role of Knowledge Sharing [Volume 20, Issue 22, 2023, Pages 241-261]
  • Strategic Learning Investigating the Effect of Strategic Improvement on Family Business Performance: The Mediating Role of Strategic Learning and the Moderating Role of Knowledge Sharing [Volume 20, Issue 22, 2023, Pages 241-261]

T

  • Tea industry Analyzing the Problems of Sales and Trade of Iranian Tea and Providing Strategies for Overcoming Them [Volume 20, Issue 21, 2023, Pages 47-98]
  • Tea marketing Analyzing the Problems of Sales and Trade of Iranian Tea and Providing Strategies for Overcoming Them [Volume 20, Issue 21, 2023, Pages 47-98]
  • Tea sales challenges Analyzing the Problems of Sales and Trade of Iranian Tea and Providing Strategies for Overcoming Them [Volume 20, Issue 21, 2023, Pages 47-98]
  • Tem analysis Identifying Strategic Capabilities in the Formation of Transient Competitive Advantage in Beauty Salons [Volume 20, Issue 22, 2023, Pages 167-188]
  • Theory of planned behavior Exploring the Impact of Psychological Factors on Green Purchasing Behavior Types: The Moderating Role of Demographic Characteristics [Volume 20, Issue 22, 2023, Pages 83-104]

U

  • Unconditional purchase Exploring the Impact of Psychological Factors on Green Purchasing Behavior Types: The Moderating Role of Demographic Characteristics [Volume 20, Issue 22, 2023, Pages 83-104]
  • Utilitarian shopping Provision of a Scale for Assessing Product Search Channels Based on Hedonic and Utilitarian Shopping Attributes [Volume 20, Issue 21, 2023, Pages 99-116]

V

  • Vision Identifying Factors of Interest in Organizations' Strategic Objectives (Case Study: Iranian Financial Services Industry) [Volume 20, Issue 22, 2023, Pages 1-20]