Commercial Strategies

Volume & Issue: Volume 16, Issue 13, September 2019

Number of Articles: 12

A Model for relationship management with fintech and financial startups in banking industry

Pages 1-18

10.22070/cs.2020.2418

Fariba Najafi, Mansoor Irandoost, Hiresh Soltanpanah, Amir Sheikhahmadi

Designing a Bank Marketing Performance Model: Explaining the Role of E-Banking Services Quality, CRM Strategies and the Moderating Role of Culture.

Pages 19-38

10.22070/cs.2020.2421

Seyed Hamid Khodadad Hosseini, Basheer Alsabri, Asghar Moshabaki Esfahani, Parviz Parviz

A model of existing risks in Iranâs insurance industry

Pages 39-58

10.22070/cs.2020.2423

nader mazloomi, ali akbar nateghi

An Examination of the Impact of Customer Relationship Management on Marketing Performance by Clarifying Mediating Role of Innovation and Marketing Memory

Pages 59-78

10.22070/cs.2020.2425

Mahdi Dehghani Soltani, Esfandiar Mohammadi, Amin Hemmati, Mostafa Raufi

Designing a value-specific model of sales force based on value creation in the sales chain using S-O-R approach

Pages 79-98

10.22070/cs.2020.2427

Soheila Koddami, Bahare Osanlou, mahsa Sharifi

The study of the Effect of dynamic capabilities on organizational performance by mediating marketing and technical capabilities and examining the modrated role of environmental change

Pages 99-118

10.22070/cs.2020.2429

hossein balochi, morteza maleki min bash razgah, davod feiz, tahmoreth hasangholi pour

Qualitative Model of Strategic Partnership in Small and Medium Enterprises

Pages 119-132

10.22070/cs.2020.2431

mahdi Haghighi-Kafash, nader Mazloomi, Shahram khalilnezhad, mahdi Moshfegh

Lived experience Consumers in online stores based on the Stimulator-Organism-Response Framework (SOR)

Pages 133-146

10.22070/cs.2020.2433

mohammadmehdi poursaeed, Nima Soltani nejad, Ali asghar Rashid

Formulating optimal marketing scenarios by Agent Based simulation approach (Case study: Tejarat Bank)

Pages 147-166

10.22070/cs.2020.2435

Negar Jalilian, Seyed mahmoud Zanjirchi, Alireza Naser Sadrabadi, Ahmad reza Asgharpour Masoleh

Investigation of indirect role of prediction of customer value, customer satisfaction, and direct role of customer value creation and loyalty on organization position in competition market: experimental study (under study: Iranian civil companies)

Pages 167-180

10.22070/cs.2020.2438

Mohammad Rahim Ramazanian, Keikhosro Yakideh, Hamid Reza Tafaghodi

The Effect of Entrepreneural orientation and Market orientation on Market performance of knowledge-based Companies with Mediating Role of Marketing Capability and Marketing Effectiveness

Pages 181-198

10.22070/cs.2020.2440

Majid Esmaeilpour, Fakhreieh Hamidianpure, Zahra Mohammadi

Strategic Value Co-creation Model in Banking Industry of Iran

Pages 199-216

10.22070/cs.2019.2998

Mehrnoosh Rahimian, Hossein Rahmanseresht

Journal Archive

Volume 21 (2024)

Volume 20 (2023)

Volume 19 (2022)

Volume 18 (2021)

Volume 17 (2020)

Volume 16 (2019)

Issue 14

Issue 13

Volume 15 (2018)

Volume 14 (2017)

Volume 13 (2016)

Volume 12 (2015)

Volume 11 (2014)

Volume 10 (2012)

Volume 9 (2011)

Volume 8 (2010)

Volume 7 (2009)

Volume 6 (2008)

Volume 5 (2007)

Volume 4 (2006)

Volume 3 (2005)

Volume 2 (2004)

Volume 1 (2004)