نویسندگان
1 دانشگاه تربیت مدرس
2 دانشگاه گیلان
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The experts in tourism industry believe that the subject of this industry can be discussed in marketing perspective. But it is considered that the main aspects of marketing such as, market research, market building and market maintenance are influenced by policymaking in this industry. Therefore, policymaking and marketing are closely related.
In this study operational and detailed definitions are given for the aspects of policymaking such as, power structure, bureaucracy, values, kind of tourists, statistics and information systems, as well as marketing aspects and their interactions are measured.
The data is collected through questionnaire and interview with the managers, experts and specialists. The results show that there is a significant relationship between policymaking and marketing aspects based on represented conceptual model.
کلیدواژهها [English]
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