مفهوم‌پردازی "پرتفولیوی دوسوتوان" در شرکت‌های هلدینگ: نظریه پردازی داده بنیاد کلاسیک

نویسندگان

دانشگاه تربیت مدرس

چکیده

شرکت ها در مسیر رشد خود به روش های مختلفی فعالیت هایشان را متنوع می­کنند و وارد کسب و کارهای جدیدی می شوند. سوال مهمی که این گونه شرکت ها همواره با آن مواجه اند این است که چه چیزی یک پرتفولیوی مناسب را برای شرکت های هلدینگ شکل می دهد؟ در راستای پاسخ به این مسئله مدل های مختلفی توسط محققان و شرکت های مشاوره ارائه شده است اما نقدهای بسیاری نیز به آنها وارد است. با وجود انتقاد زیاد به ابزارها و مدل­های موجود تاکنون مطالعات نظری جامع و مانعی در این حوزه انجام نشده است و خلا وجود الگویی معتبر و علمی در این حوزه شدیدا احساس می شود. در این راستا هدف اصلی این تحقیق ارائه مدلی جدید و کاربردی جهت مدیریت پرتفولیو در شرکت­های هلدینگ ایرانی است. رویکرد تحقیق استقرایی و روش آن کیفی است و برای نظریه پردازی از راهبرد نظریه­پردازی داده­بنیاد کلاسیک استفاده شده است. داده ها با ستفاده از روش مصاحبه عمیق نیمه ساختار یافته با 22 مدیر و خبره از 13 سازمان و هلدینگ مختلف جمع آوری شده است. یافته­های تحقیق منجر به  مفهوم سازی "پرتفولیوی دوسوتوان" به عنوان پدیده­ای نوظهور در سطح شرکت­های هلدینگ شد. براساس این مفهوم شرکت های هلدینگ با ایجاد پرتفولیویی متوازن و متناسب از قابلیت های بهره برداری و کاوش که در دل کسب و کارهایش جای دارند، می تواند به صورت موثر پرتفوی خود را مدیریت کند.

کلیدواژه‌ها


عنوان مقاله [English]

Conceptualization of “Customer Portfo-lio” in Holdings: Classic Grounded Theo-ry Method

نویسندگان [English]

  • Mohmmad Talari
  • Seyyad Hamid Khodadad Hoseini
  • Asadollah Kord Naij
  • Adel Azar
چکیده [English]

Companies enter to new businesses in their growth route. The important question is that what does compose proper portfolio for holdings? In order to answer this question, different models are provided by researchers but there are critics to them. Lack of scientific and valid model is felt. This paper aims to provide new and functional model for portfolio management in Iranian holdings. This is qualitative inductive survey and classic grounded theory method is applied. Deep semi-structured interview with 22 managers and experts in 13 organizations were collected. Findings led to conceptualization of “customer portfolio” as a new phenomenon in Iranian holdings. Based on this concept, holdings can manage its own portfolio by creating a suitable portfolio of operation and explore capabilities rooted in its business.

کلیدواژه‌ها [English]

  • Company’s Portfolio Management
  • Customer Portfolio
  • Balance and Fitness
  • Explore
  • Operation
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