Commercial Strategies

Volume & Issue: Volume 20, Issue 21, September 2023

Number of Articles: 12

Explorative Model of Social Media Marketing Barriers in Iranian SMEs

Pages 1-16

10.22070/cs.2024.18640.1361

Maryam Alefpour Tarakameh, Ali Akbar Bromideh, Manouchehr Ansari

Thematic Analysis of Marketing Studies in The Islamic Context with a Meta-Synthesis Approach

Pages 17-36

10.22070/cs.2024.18537.1356

shahriar azizi, salman eivazinezhad, Noshin khiri

Designing a Model for the Effectiveness of Television Advertisements on Viewers and Increasing Their Satisfaction and Loyalty with the Approach of System Dynamics

Pages 37-56

10.22070/cs.2024.17979.1325

mojgan khorrami, Ameneh Khadivar

Analysis of Relationship Marketing Based on Value Exchange in Business Markets with Importance-Performance Approach (Study Case: Parsian Electronic Commerce Company)

Pages 57-74

10.22070/cs.2024.18870.1372

Mehrnoosh Najafi,, , Hossein Vazifehdoust, Hashem Nikoomaram,, Zohreh Dehdashti Shahrokh

Analyzing the Problems of Sales and Trade of Iranian Tea and Providing Strategies for Overcoming Them

Pages 47-98

10.22070/cs.2024.18726.1365

Mir Hadi Moazen Jamshidi, Seyed Hamed Hashemi

Provision of a Scale for Assessing Product Search Channels Based on Hedonic and Utilitarian Shopping Attributes

Pages 99-116

10.22070/cs.2024.18715.1366

masumeh fardi, hamid khodadad hosseini, Beytolah Akbari Moghadam

Conceptualization of the Cultural Context and Physical Dimensions of the Logo in the Top Brands of the Football Industry

Pages 117-134

10.22070/cs.2024.18478.1354

khadijeh azizi, bijan rezaee, yosef mohamadifar

Identifying the Factors Impacting the Choice of Corporate Brand Strategy in the Food Industry Using Grounded Theory

Pages 135-154

10.22070/cs.2024.18211.1341

reza bahraini, amir sadeghi, Mahmoud Gholami

Modeling the Impact of Nostalgia on Branding (TISM Approach)

Pages 155-180

10.22070/cs.2024.18398.1352

Hamed Arab Ahmadi, Younos Vakil Alroaia

Analyzing the Role of Environmental Advertising Campaigns in -Promoting Environmental Citizenship Behaviors: Providing a Framework for Applying Social Marketing

Pages 181-210

10.22070/cs.2024.19115.1380

Zahra Kazemi Saraskanrood, MEISAM SHIRKHODAEI, Mahmood Yahyazadehfar, Mohammad Safari, Somayeh Namdar Tajari

Drawing and Interpreting the Decision Tree of the Border Market Inche Barun Customers Using a Hybrid Approach

Pages 211-232

10.22070/cs.2024.18724.1364

Mohammad Ali Siahsarani Kojuri

Presenting the Model of Relationship Quality with Corporate Customers in Iran's Banking Industry with Grounded Theory Approach

Pages 233-256

10.22070/cs.2024.17916.1322

ali lotfi, aliakbar farhangi, elham faridchehr, Nader Gharib Navaz

Journal Archive

Volume 21 (2024)

Volume 20 (2023)

Issue 21

Issue 22

Volume 19 (2022)

Volume 18 (2021)

Volume 17 (2020)

Volume 16 (2019)

Volume 15 (2018)

Volume 14 (2017)

Volume 13 (2016)

Volume 12 (2015)

Volume 11 (2014)

Volume 10 (2012)

Volume 9 (2011)

Volume 8 (2010)

Volume 7 (2009)

Volume 6 (2008)

Volume 5 (2007)

Volume 4 (2006)

Volume 3 (2005)

Volume 2 (2004)

Volume 1 (2004)